IPHONE DEVELOPMENT
     LIFECYCLE


      Keith Davey
BACKGROUND
• Before     the IPhone

• Killer   App already on the device - The App Store

• One    SDK

• Only     1 Year ...
COMPETITION
• Nokia   Ovi Store

• Android   Marketplace

• Palm   Pre App Catalog

• Blackberry   App World

• Microsoft ...
DEV PROGRAM
Two Options:
• Standard   - $99

• Enterprise   - $299

Then you wait....
PORTAL




So you’re done right?
ITUNES CONNECT
CONTRACTS
• Two    types of Contract - Free and Paid

• Free   can be agreed online

• Paid   requires Tax and Banking inf...
TAX




Then you wait .....
UPDATES
SUBMISSION
• Great!   You’ve developed your app

• Submit   through ITunes Connect

• ChooseCategories, Upload Screenshots...
TARGET DEVICE
• IPod   Touch has no camera, gps - YET

• 3GS    adds compass, better camera

• Devices   run at different ...
APP TEXT
700 Characters

Search is on the start of
words - Color Puzzle is
found for Color but not
Puzzle
TEXT TRICKS
APPROVAL
• More    Waiting

• No    Porn! but thats not all

• All   external links must be live

• For   one day only top...
PROBLEMS
• Adult   Material

• Too   much bandwidth

• Chargebacks

• Deceptive   Marketing

• Awful   Customer Experience...
UPDATES
• Require   resubmission

• Same   wait time

• Pushes you back to the top of your category on
 release day
REVIEW SITES
ANALYTICS
Supplied by Ad
companies such
as:

Pinch Media
AdMob
USAGE
Only 20% open a
free app after the
first day - Paid
apps not much
better.

You need a great
app for ads to pay
off.
THANK YOU


keith@marinosoftware.com

 http://www.twitter.com/
        keithd1998
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The App Lifecycle, Keith Davey, Marino Software

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Developing your app; distribution options; getting into the App Store; post launch promotion; plus tracking usage of your application

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The App Lifecycle, Keith Davey, Marino Software

  1. 1. IPHONE DEVELOPMENT LIFECYCLE Keith Davey
  2. 2. BACKGROUND • Before the IPhone • Killer App already on the device - The App Store • One SDK • Only 1 Year old - July 11th 2009 • Over 56,000 apps, so over 1000 per week
  3. 3. COMPETITION • Nokia Ovi Store • Android Marketplace • Palm Pre App Catalog • Blackberry App World • Microsoft Windows Marketplace for Mobile
  4. 4. DEV PROGRAM Two Options: • Standard - $99 • Enterprise - $299 Then you wait....
  5. 5. PORTAL So you’re done right?
  6. 6. ITUNES CONNECT
  7. 7. CONTRACTS • Two types of Contract - Free and Paid • Free can be agreed online • Paid requires Tax and Banking information • Only One bank account per account • Has to be posted to Apple’s legal team
  8. 8. TAX Then you wait .....
  9. 9. UPDATES
  10. 10. SUBMISSION • Great! You’ve developed your app • Submit through ITunes Connect • ChooseCategories, Upload Screenshots, target language • 85 pricing tiers - from free to $999
  11. 11. TARGET DEVICE • IPod Touch has no camera, gps - YET • 3GS adds compass, better camera • Devices run at different speeds • Big changes with 3.0
  12. 12. APP TEXT 700 Characters Search is on the start of words - Color Puzzle is found for Color but not Puzzle
  13. 13. TEXT TRICKS
  14. 14. APPROVAL • More Waiting • No Porn! but thats not all • All external links must be live • For one day only top your category • Rejection will mean resubmitting
  15. 15. PROBLEMS • Adult Material • Too much bandwidth • Chargebacks • Deceptive Marketing • Awful Customer Experience • Memory Problems
  16. 16. UPDATES • Require resubmission • Same wait time • Pushes you back to the top of your category on release day
  17. 17. REVIEW SITES
  18. 18. ANALYTICS Supplied by Ad companies such as: Pinch Media AdMob
  19. 19. USAGE Only 20% open a free app after the first day - Paid apps not much better. You need a great app for ads to pay off.
  20. 20. THANK YOU keith@marinosoftware.com http://www.twitter.com/ keithd1998

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