Social Media For Kiwanis


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Catherine Tryon presents Social Media for the La Crosse Kiwanis Club

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Social Media For Kiwanis

  1. 1. Social Media for La Crosse Kiwanis<br />with<br />Catherine Tryon<br />
  2. 2. Agenda<br />What is Social Media.<br />Why use Social Media.<br />How to use it for Kiwanis Clubs<br />Where is Social Media going?<br />
  3. 3. Why is Social Media all the Rage?<br />Users are creating the content like never before.<br />Gone are the Mass Marketing days and one way messages.<br />Publishing content is free and easy.<br />It’s turbo charged Word of Mouth.<br /> A “Trust Economy” is emerging.<br />
  4. 4. 50% of Americans use some form of Social Media<br />
  5. 5. What is Social Media?<br />Connect with friends, former classmates.<br />Make money.<br />Network with business professionals.<br />Market your products or services.<br />A way to waste a ton of time!<br />
  6. 6. Popular Social Media Tools<br /><br /><br /><br />Sign up for free at these sites, create your profile, look for friends, get comfortable moving around, create groups or discussions.<br />
  7. 7. The Social Media Structure<br />
  8. 8. Social Media Tools<br />Blogging<br />Micro blogging<br />Online networks<br />Video sharing sites<br />Live video streams<br />Social bookmarking sites<br />Social news services<br />Wikis<br />Product review sites<br />Event scheduling sites<br />Picture sharing sites<br />
  9. 9. Why use Social Media?<br />Social Media is changing the way we communicate with one another.<br />How we communicate shapes how we relate to our friends, our clients, the public and brands.<br />Permission based<br />Increased transparency<br />Extended reach<br />
  10. 10. Trust is the Currency of the Social Communities<br />People buy from those whom they know, like and trust. <br />You can create, participate and engage within these communities.<br />
  11. 11. The Strategy<br />Listen<br />Share<br />Publish<br />Network<br />
  12. 12. Work Your Online Strategy<br />Publish: Create interesting & helpful content<br />Share: Engage in the community discussion<br />Network: Build honest & authentic relationships<br />Listen: What is the conversation in the community?<br />
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  16. 16. Define Your Goals<br />Grow club membership<br />Coordinate volunteers<br />Coordinate events<br />Manage committee communications <br />Distribute information from “the source”<br />Grow community awareness<br />
  17. 17. Match the tools to the strategy<br />After you know what you are trying to do, select the best tools to execute your strategy.<br />Learn about the tools and which ones will help you achieve your goals.<br />Using the best tools doesn’t guarantee success or solve all marketing problems.<br />
  18. 18. Define Success<br />Develop member community<br />Increase member engagement<br />Opt-ins for e-newsletter or e-mail<br />Subscriptions to blog<br />Expand donor base<br />
  19. 19. It’s all about community<br />The most successful communities online tap into our basic human nature:<br />We want to belong.<br />We want to make a difference in the world.<br />We want to be heard.<br />Create relationships that satisfy those needs.<br />
  20. 20. Where is Social Media Going?<br />Your profile is becoming portable<br />One username<br />One password<br />
  21. 21. Remember…<br />Anonymity is giving way to authenticity.<br />Trust is the new Currency.<br />You bring your real life relationships with you online – consistent in both.<br />Be Transparent & real.<br />
  22. 22. Here’s how I can help you<br />Brown Bag Lunches<br />2 or 3 hour Seminars<br />Teleseminars<br />Online Reputation Management<br />Social Media Strategy & Consulting <br />
  23. 23. Thank You!<br />Phone: 608.843.2345<br />Email:<br /><br /><br /><br />