La Crosse PC Users Group

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This is the presentation I gave on March 31, 2010 for the La Crosse PC Users Group

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  • Social media developed from the explosion of online tools that helped people communicate
  • Go to Linked in here
  • Go to Linked in here
  • La Crosse PC Users Group

    1. 1. Social Networking AndThe Power of LinkedIn <br />Catherine Tryon March 31, 2010 <br />
    2. 2. Who is Catherine Tryon<br />Over 20 years in the IT Industry<br />Over 15 years of Internet Marketing Experience <br />Small Business & Social Media Consultant<br />Entrepreneur, Trainer, & Speaker<br />
    3. 3. Social Media Has Changed The Marketing Landscape<br />It has leveled the marketing playing field.<br />It’s community owned – can’t buy access to it.<br />Customers are overwhelmed with Advertising messages ( Avg. 3000 per day).<br />Customers have more choices.<br />Customers are talking back.<br />
    4. 4. It’s all about Conversations<br />Business communication is becoming more personal.<br />93% of people believe businesses should have a social media presence so they could communicate with them. ~ Gartner Group<br />People want to be heard, especially if they are have an issue with your company.<br />
    5. 5. And Relationships<br />The most successful communities online tap into our basic human nature:<br />We want to belong.<br />We want to make a difference in the world.<br />We want to be heard.<br />Create relationships that satisfy those needs.<br />
    6. 6. Whose opinion Matters?<br />91% say consumers reviews are the #1 aid to buying decisions ~ J.C. Williams Group<br />87% trust a friend’s recommendation over a critic’s review ~ Marketing Sherpa<br />One word of mouth conversation has the impact of 200 TV ads ~ BuzzAgent<br />
    7. 7. The New Trust Economy <br />The line between business & personal is blurring – people are interested in doing business with people!<br /> “Social networking is always important when it’s real and is always a useless distraction with it’s fake” ~ Seth Godin<br />
    8. 8. Statistics<br />74% of all US adults are now connected to the web. <br />( US is #8 June 2009 - #1 is Norway @ 86% )<br />2009 Average age of Social Media users<br /> Linkedin 41<br /> Facebook 34 <br /> Twitter 33 <br /> MySpace 29<br />
    9. 9. The Big 3<br />Social Networking Platform with over 350 million users<br />Real time micro-blogging with over 50 million users<br />Business oriented professional network with over 50 million users<br />
    10. 10. So You’ve joined Now what?<br />www.linkedin.com<br />
    11. 11. What is Linkedin?<br />The free social network for business professionals around the world.<br />Your digital portfolio and contact list<br />60 million members<br />170 industries represented<br />200 countries<br />20 million US members<br />Executives from all the Fortune 500 companies are Linkedin members<br />
    12. 12. The LinkedIn Professional<br />
    13. 13. Why Use Linkedin?<br />Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.<br />By adding connections, you increase the likelihood that people will see your profile first.<br />Increases your Google ranking<br />Research new people in advance of a meeting or event.<br />
    14. 14. Find a New or Better Job<br />It is who you know!<br />This is your searchable online resume<br />Ask your connections for introductions<br />Give and request endorsements<br />
    15. 15. Check New People Out<br />Perform a Reference Check:<br />Does their profile match their resume?<br />Does the candidate have recommendations?<br />Hiring a Consultant? <br />Do they have any recommendations?<br />Have they given any recommendations to others?<br />45% of hiring managers said they were checking new hires’ social media profiles. Careerbuilder .com<br />
    16. 16. Our Linked In Agenda<br />1.) Home Screen<br />2.) Profile<br />3.) Contacts<br />4.) Groups<br />5.) Inbox (InMail)<br />
    17. 17. 1. Home Screen<br />Formatted like a 3 column blog<br />Left hand column: will use for navigating<br />Main column: things you will manage yourself.<br />Right column: Linkedin applications & ads <br />
    18. 18. 2. Build Your Profile<br />Your Profile is like:<br /> Your personal online business page<br /> An online resume<br /> Advertisement for YOU!<br />It should be designed with Marketing YOU in mind.<br />Think of a Linkedin Profile as your online digital portfolio for you!<br />
    19. 19. Profile Worksheet<br />Use your real name! <br />Professional headline.<br />Add a photo – use a professional one.<br />Fill out the basics today.<br />Eventually reach 100% profile completion.<br />Status updates – make it work related.<br />
    20. 20. 3. Contacts: Building Your Network<br />Inviting and accepting connections<br />Max invitations to connect is 3000<br />Connection sources:<br />Address Book<br />Searching for people or companies<br />People move around a lot & information changes – this keeps your database fresh.<br />
    21. 21. Recommendations<br />Third party testimonials add credibility to you when people do find you.<br />Encourage colleagues to give you a recommendation.<br />Give a recommendation freely to your colleagues.<br />
    22. 22. 4. Join Groups<br />Max is 50<br />Search for groups that interest you<br />Join groups with tons of members<br />Start a group<br />
    23. 23. 5. Linkedin “InMail”<br />1st degree connection (directly connected) or those you share a group membership with, you can send a message for free. <br />When invitation is accepted that makes you a 1st degree (direct) connection.<br />2nd and 3rd degree connection can send emails with upgraded ($) account.<br />Too many disapprovals can jeopardize your account<br />
    24. 24. What to do after today…<br />Complete your profile to 100%<br />Connect with the people that you know<br />Write a recommendation for a colleague or friend.<br />Ask for your friends for recommendations<br />Join or start a group that interests you<br />Build your network strategically<br />Always update your profile – keep it current!<br />
    25. 25. FREE 15 Minute Phone Consultation<br />If you would like a free 15 minute consultation about Social Media, please add your name, phone number, and email address on the sheet & we will setup a time to talk.<br />
    26. 26. This Presentation is Available Online<br />Download from slideshare.net<br />Search for Catherine Tryon<br />Go to my LinkedIn profile and download from my slideshare link.<br />
    27. 27. Thank You!<br />Phone: 608.843.2345<br />Email: catherine@catherinetryon.com<br />www.facebook.com/catherine.tryon<br />www.linkedin.com/in/catherinetryon<br />www.twitter.com/catherinetryon<br />www.catherinetryon.com<br />

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