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Job Search Strategies and Personal Branding

To be successful in today's job market, you need a clearly defined search strategy and a personal brand that sets you apart from the competition.

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Job Search Strategies and Personal Branding

  1. 1. Job and Internship Search Strategies in a (Really) Tough Economy Catherine W. Swearingen
  2. 2. Graduation is racing at you, you need experience, and you need a job. Now what?
  3. 3. Make a plan. Self-Assessment/Branding Marketing Research/Networking Where are you going and how do you get there?
  4. 4. Know Yourself •values •transferable skills •accomplishments •experience •career path •goals Self-assessment
  5. 5. Some More Things to Think About . . . What is my work style? How do I accomplish tasks? What is my learning preference? How do I like to learn? What is my interaction style? How do I communicate? Self-assessment
  6. 6. Branding You are the product. What is your career identity? What do you present to potential employers?
  7. 7. Career Identity What do you want potential employers to know about you? Your skills and how they will benefit their company. Branding
  8. 8. Career Identity How do you tell the world how great you are? Make a portfolio. No one will know if you don’t tell them. Branding
  9. 9. Career Identity What is a portfolio? A job-search tool that gives employers a complete picture of who you are - your education, your talents, your attitudes, your accomplishments, your activities, your experience, your skills and abilities, and what you have the potential to become. Branding
  10. 10. Career Identity What goes into a portfolio? Resume Evidence of community Transcript(s) involvement Student involvement transcript Letters of recommendation, Awards, honors, scholarships, grants testimonials Area of emphasis Letters of commendation and appreciation for excellent Presentations work or service Organization membership, List of references committee Involvement Branding
  11. 11. Career Identity Elevator Speech (the 30-second pitch) List the benefits that you can provide to the employer. Articulate the benefits to identify the most compelling reason for the employer to hire you. Quantify the benefits wherever possible. You are the product. Branding
  12. 12. Research and Networking craigslist Job boards represent approximately 20% of available jobs. The other 80% isn’t posted anywhere.
  13. 13. So Where Is This 80%? Look for people who are in a position to hire you at some point in the future. The “insiders” know where the jobs are. Focus on ten to fifteen companies you really want to work for. Develop a list of “these people” and establish a relationship with them. Sell your services to them. Research
  14. 14. How Do I Find These People? Look for companies, products and services that impress you (whether or not they are currently hiring). Do some snooping . . . Learn about the owners, managers, board of directors, the company culture, competition, etc. Research
  15. 15. Where Can I Snoop? Company websites Business Week Online Hoovers Online Forbes Private Company List Inc. 500 List Zoominfo (“Researching Companies Online”) Uniworld Research
  16. 16. How Do I Reach These People? Network. The most important tool in your job search. Network. Network. Network. Network.
  17. 17. Six-degrees of Separation Create a list of people you know. Aim for 100. school family and friends neighbors summer jobs internships social clubs professors parents of friends church coaches DU alumni mentors Tell them you are job hunting. Ask for four connections. Ask their connections for four connections . . . . Networking
  18. 18. Get Out There! Unusual places in which people have networked: “Some of the wildest ones include during a slaughterhouse fire, in a cadaver lab, while getting a mammogram, as a car-accident witness, on a gondola ride to a mountain top, during a prolonged rain delay at a baseball game, while donating blood, in a hot tub at a conference, and at a psychic fair waiting for a tarot-card reading.” Katharine Hansen, Ph.D. Creative Director and Associate Publisher of Quintessential Careers Networking
  19. 19. Marketing It’s not who you know, it’s who knows you. 44% of employers use social networking sites to view profiles of job candidates.
  20. 20. So What About That Portfolio? Put your brand online. Linkedin VirtualCV Twitter Facebook Brazencareerist Be confident and leverage your strengths. Marketing
  21. 21. So What About That Portfolio? Use your brand to market yourself through distribution channels. Networking contacts Job postings Informational interviews Career and internship fairs Professional association meetings Marketing
  22. 22. What Else? Utilize Available Resources •One-on-one counseling •Webinars •On-line library information •Networking events •Resume review •Interactive tele-classes •Workshops •Job postings •Blogs •Career Fairs •Podcasts •Alumni networks
  23. 23. And Finally . . . Be flexible. You might not find the job you expect when you set out. Be aggressive. Put yourself out there and get noticed. Be persistent. Don’t stalk, but follow-up. Most of all, Don’t give up.