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Personal Brand Plan


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My personal brand plan, outlining what I want to achieve and how I am going to achieve it.

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Personal Brand Plan

  2. 2. Mission Statement: <ul><li>To utilize my love </li></ul><ul><li>and knowledge of </li></ul><ul><li>visual culture of all </li></ul><ul><li>forms to inspire and </li></ul><ul><li>educate others in my </li></ul><ul><li>profession. </li></ul>
  3. 3. Who am I? (and why do I matter?) <ul><li>Currently enrolled in the Postgraduate </li></ul><ul><li>Certificate Program in Public Relations </li></ul><ul><li>at Humber College </li></ul><ul><li>BAH in Art History from Queen’s University </li></ul><ul><li>Interest in fashion as a form of art and as a social commentary </li></ul><ul><li>Loves to travel and explore the different visual aesthetic of countries around the world through its architecture, works of art, fashion and citizens </li></ul><ul><li>Believes that beauty can be found in the least suspected places and that beauty is what you make of it </li></ul>
  4. 4. What do I want to achieve? <ul><li>Acquire an internship where I can utilize my discerning eye while learning from some of the best people in the public relations industry </li></ul><ul><li>Update my blog “The Way I See It…” frequently as a means of commenting on visual culture and introducing people to new perspectives for looking at art. </li></ul><ul><li>Continue to build my network in the public relations industry through meeting people that share in my interests and goals </li></ul><ul><li>To use Twitter not only to comment on art and visual culture but as a means of networking and connecting with others through re-tweets, #tag threads and trending topics </li></ul>
  5. 5. Key Messages <ul><li>“ A picture is worth a thousand words” </li></ul><ul><li>“ Don’t judge a book by its cover” </li></ul><ul><li>“ Beauty is in the eye of the beholder” </li></ul>
  6. 6. SWOT <ul><li>I have other interests which I will not be able to discuss and develop since they do not fit in with my plan </li></ul><ul><li>As I develop my brand more I will meet more people with similar interests who I can add to my network. </li></ul><ul><li>There are people that have more experience than me in this area, so it is challenging to say something new, that hasn’t already been said </li></ul>Knowledgeable about art and visual culture, educational background in art <ul><li>Since I am still new to public relations and social media people may not view me as a credible source </li></ul><ul><li>As I develop my knowledge of social media it will allow me to get my message out to a larger audience </li></ul><ul><li>Difficult to know everything that is going on in this area and stay current and relevant </li></ul><ul><li>Sociable and outgoing with a critical eye </li></ul><ul><li>My brand may limit me to someone who only focuses on the visual as opposed to the written, or audible aesthetic </li></ul><ul><li>Many volunteer opportunities where I can utilize my skills combining art and PR </li></ul><ul><li>New to many social media channels such as blogging and Twitter </li></ul><ul><li>Passionate about the topic I am discussing </li></ul>Threats Opportunities Weaknesses Strengths
  7. 7. Strategies <ul><li>Increase my online presence (what will you get if you Google me?) </li></ul><ul><li>Build a network of likeminded individuals as well as people who would like to learn more about what I have to say </li></ul><ul><li>Become an authority on the issues I discuss in my brand so that people come to me when they want answers </li></ul><ul><li>Share my knowledge with as many people as possible </li></ul>
  8. 8. Tactics <ul><li>Keep my blog and Twitter account up to date </li></ul><ul><li>Attend and volunteer at events relating to my brand where I can share my knowledge and skills while building my network. Additionally, join PR organizations such as IABC and CPRS. </li></ul><ul><li>Read as many blogs, magazines and newspapers as I can to ensure that I am fully educated on issues and that I am current. </li></ul><ul><li>In addition to social media look into other vehicles for brand exposure so that I prove my authenticity and don’t appear one dimensional. </li></ul>
  9. 9. Critical Path <ul><li>March 2010 (present) – August 2010 </li></ul><ul><ul><li>Volunteer at events related to my brand </li></ul></ul><ul><ul><li>Update my blog at least once a week </li></ul></ul><ul><ul><li>Have at least one brand related tweet a day </li></ul></ul><ul><li>September 2010 – November 2010 </li></ul><ul><ul><li>Secure an internship that allows me to continue developing my brand while building my network </li></ul></ul><ul><ul><li>Continue blogging and twittering about what I am learning as a result of my internship and the development of my brand </li></ul></ul><ul><li>December 2010 – Future </li></ul><ul><ul><li>Continue to develop my brand as I enter the workforce and adapt my brand as a grow as a person and a PR professional </li></ul></ul>
  10. 10. Where can you find me?