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Marketing 4029Referencing & Citation & Plagiarism               Style           March 2013         Catherine Funnell
Plagiarism           What is Plagiarism? Copying directly from someone else’s work or ideas without acknowledgement Para...
Plagiarism• Can you buy an essay from from an essay-  writing service?• What about copying “just a wee bit” from  your fri...
In -Text CitationsGeneral Rules from HarvardWith quotations,” if a quote is less than a line it may be  included in the bo...
Understanding Plagiarism• University of Essex Self-Testhttp://www.essex.ac.uk/plagiarism/test2.htmlLibrary Subject Guide o...
Middlesex Business School        http://unihub.mdx.ac.uk/Assets/business.pdfThe Harvard StyleSheet is the GuideMarketing s...
Simple Exercise Take a few minutes    and create a  Reference for this        BookUse the Harvard Style        Guide      ...
ReferenceDurant, A., Rhodes , G. & Young, D. (Eds.). (2011). Getting started with university-level work based learning. Fa...
Online Journal Article• Find the following article in the Journal of  Personal Selling & Sales Management“Perspectives on ...
ReferenceRapp,A. and Panagopoulos,N. (2012).“Perspectives on Personal Selling and SocialMedia”. Journal of Personal Sellin...
GOOGLE AnalyticsGo to Google Analytics>Social Analytics(click on          Learn More)>Social Reports       Create a Refere...
GOOGLE AnalyticsTreat as a Website with an author Google Analytics . (January 2013). Social Reports.[online].Available fro...
Market ReportsGo to Keynote and find the Market Research Report for Ice Creams and Frozen Desserts(2013)Access the PDF and...
Market Report  Hughes,K.(Ed). (2013). Ice Cream&FrozenDesserts:Market Report 2013.[online].(16th ed).Richmond Upon Thames:...
Finally........For more help contact Catherine Funnellc.funnell@mdx.ac.uk
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Referencin&citationsmarketing

  1. 1. Marketing 4029Referencing & Citation & Plagiarism Style March 2013 Catherine Funnell
  2. 2. Plagiarism What is Plagiarism? Copying directly from someone else’s work or ideas without acknowledgement Paraphrasing someone else’s work or ideas without acknolwedgement Taking someone else’s ideas without acknowledgement
  3. 3. Plagiarism• Can you buy an essay from from an essay- writing service?• What about copying “just a wee bit” from your friend’s work?• Can you collaborate with a friend on a piece of work?• What about taking an article from a trade journal and changing the words around?
  4. 4. In -Text CitationsGeneral Rules from HarvardWith quotations,” if a quote is less than a line it may be included in the body of the text in quotation marks”Longer quotations are indented and single-spaced and quotation marks not requiredFor citations of particular parts of the document the page numbers etc. should be given after the year in parentheses. (British Standards institution 1989,p2).
  5. 5. Understanding Plagiarism• University of Essex Self-Testhttp://www.essex.ac.uk/plagiarism/test2.htmlLibrary Subject Guide on Plagiarism Where to go for more Help
  6. 6. Middlesex Business School http://unihub.mdx.ac.uk/Assets/business.pdfThe Harvard StyleSheet is the GuideMarketing students should refer to Linked to onMarketing Subject Guide
  7. 7. Simple Exercise Take a few minutes and create a Reference for this BookUse the Harvard Style Guide Catalogue for details
  8. 8. ReferenceDurant, A., Rhodes , G. & Young, D. (Eds.). (2011). Getting started with university-level work based learning. Faringdon: Libri.
  9. 9. Online Journal Article• Find the following article in the Journal of Personal Selling & Sales Management“Perspectives on Personal Selling and Social Media:introduction to the Special issue(Rapp, Adam)2012, Vol.32,Issue 3Create a reference for it for your Bibliography
  10. 10. ReferenceRapp,A. and Panagopoulos,N. (2012).“Perspectives on Personal Selling and SocialMedia”. Journal of Personal Selling & SalesManagement. [online]. 32 (3), pp301-304.Available from: URL. [Accessed 19 March2013]
  11. 11. GOOGLE AnalyticsGo to Google Analytics>Social Analytics(click on Learn More)>Social Reports Create a Reference for this page
  12. 12. GOOGLE AnalyticsTreat as a Website with an author Google Analytics . (January 2013). Social Reports.[online].Available from: http://www.google.co.uk/intl/en_uk/analytics /features/social.html. [Accessed 19 March 2013].
  13. 13. Market ReportsGo to Keynote and find the Market Research Report for Ice Creams and Frozen Desserts(2013)Access the PDF and create a Bibliographical Reference
  14. 14. Market Report Hughes,K.(Ed). (2013). Ice Cream&FrozenDesserts:Market Report 2013.[online].(16th ed).Richmond Upon Thames:Keynote Ltd. Availablefrom:https://www.keynote.co.uk[Accessed 19 March 2013].
  15. 15. Finally........For more help contact Catherine Funnellc.funnell@mdx.ac.uk

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