Introduction to Library Resources Catherine Funnell Liaison Librarian(Law and Marketing&Enterprise)http://libguides.mdx.ac.uk/marketing
Welcome to Middlesex!Hello-My name is Catherine Funnell and I am your Liaison(Subject Support )Librarian for this academic yearThis is my email address and if you would like further help please contact me- firstname.lastname@example.org
Access-Databases, Ebooks,Ejournals,Catalogueand much more! The Key Point to remember here is that you MUST log in to MY UNIHUB to access the subscription resources available to you-if you do not you won’t be able to get to them If you have trouble logging in to My UniHub or accessing these resources contact the Web Help Desk at.......................
DefinitionsDatabases-Large collections of many journals containing many more articles-Different databases cover different subjects-They all work slightly differently but all will have a search box
Primary Databases Because.... Business Source Complete-journal articles,trade magazines,some market research information, even business/marketing videos Key Note-commercial market research database, extremely useful for coursework, investigating companies, market sectors, products
DefinitionsJournals-Contain articles that discuss current research in very specific areas. Articles have abstracts-descriptions to tell you what is in them-Short, academic “magazines” that come out regularly-Organised by date, volume and issue number, even when the journal is online.-You will use the databases to locate the journal articles on a particular subject
Reference/Citation Here is an example of a typical reference you would fine in one of the databasesSengupta ,J. & Chan. 2010, “Insincere Flattery Actually Works: A Dual Attitudes Perspective”, Journal of Marketing Research,vol.47, no.1, pp.122-133
Library Catalogue/Journal TitleSearchTIPUse the Library Catalogue to do a “Journal Keyword” search for a particular Journal Title eg International Journal of Market Research