How Does Your Media Product Represent Particular Social Groups...
How does you media product represent particular social groups?
Representation Definition:“Representation is the description or portrayal of someone or something in a particular way or as being of a certain nature. We all read images with different interpretations depending on our cultural and social experiences.”
Who is my social group? The social group that my magazine is representing is mostly teenagers who love listening to or playing music and want to aspire to be young successful musicians, like ones they read about themselves. Also, it represents the social groups that want to discover new and existing artists/tracks and tips to help them achieve their dreams. As the magazine genre is acoustic, it targets those who like to relax in their spare time and listen to calming music in the countryside or anywhere outside, instead of those who prefer rock/pop or dance music. I believe I have used many things such as; all sorts of different pictures, texts, colours of which would appeal and represent these social groups, making them want to buy it.
Socio-Economic Factors Socio-economic factors, such as money and class can effect a particular social group. Therefore, I would say that the particular social class is middle/low middle class for my magazine. This is due to the fact that not all teenagers have jobs due to the recession going on currently and therefore, the price represents this fact. By carrying out the questionnaire for my target market, I was able to gather the information that£2.50 was the best suited price for my target market. I think by choosing this price for the magazine, reflects the middle class background I am aiming at, because other existing magazines I researched such as “acoustic” (for the male older generation) was being sold for over £4, which my audience would not be prepared to pay, considering they are still in full time education (mainly). I also think the free promotional gift of winning Taylor Swift tickets, reflects the middle class background, as the majority of my target audience agreed she was there favourite artists. Also, the free compilation CD, I believe represent my social group, as they are like to relax in their spare time, meaning they would be able to listen to this CD when they can.Free Promotional Gifts My magazine price compared to “Acoustic”
Females Vs Males Although you could argue that acoustic music is listened by both females and males, I decided to create a magazine primarily for this particular genre, as there is a gap in the market for this type of publication, as there are no existing products out there that are aimed for the target market I am aiming for. The front cover is a very stereotypical front cover of an acoustic magazine, as you would typically find acoustic artists playing their guitar as the main image. Wearing little make up, smiling directly at the camera, with a natural looking sunny day setting as the background of the image, is where you would normally associate acoustic singers in their music videos. By the model wearing casual clothing, alongside a floral lacey playsuit, represents the social group as relaxed as well as loving the outdoors. The use of the sell lines “maybe I’m a girl on a mission, but I’m ready to fly” again represents the stereotypical mind of an ambitious teenage girl who wants to become a successful singer. By being able to relate to what Mia has had to gone through, shows that if she can do it, then so can any other person reading this magazine. Also, by having a female artist around their age would appeal to my target audience (although you would think by having a female on the front cover would appeal to males) as my questionnaire results showed that Taylor Swift was the most popular acoustic artist, suggests that females aspire to be those who they admire, whether it female artists or males. From Colbie Caillat music video- Bubbly
Age Range My magazine is primarily aimed at teenaged girls from the age of 16 – 21. I believe around this age in life (as I am personally going through this myself as I am within the target market) this is when you start dreaming of what you want to do for the rest of your life, so this particular magazine, could help out with those social groups who aspire to be successful musicians but need a little nudge in the right direction. I would say this is represented well in my magazine, as in the contents I have included “Tuned In Top Tips” which gives aspiring acoustic artists advice, as well as performing tips, interviews from acoustic stars that they look up to and inspire them etc. Due to the most modern stereotypes of teenagers these days, portraying them as rebellious, out of control and always up to no good, I believe this genre, conveys the complete opposite images. This is because it could help give them have something to do, whether it’s staying in learning the guitar because it’s there passion, or going out and performing at mini gigs to help them make their on their way to their ideal career. Overall, I would say that acoustic music brings out the best in people and gives them a positive attitude for life as well as portraying teenagers in a positive, happy light.
Ethnicity The majority of acoustic artists (if not all to be honest) are from a white ethnic origin. I would say that this is probably represented throughout this issue of my magazine, due to my model used being from this particular background, as well as all the other artists mentioned such as Taylor swift, Jason Mraz and John Mayer are all from white ethnic backgrounds. However, that doesn’t necessarily mean that only people from this background listen to acoustic music, therefore, by using a welcoming tone in my editorial, it will hopefully persuade people from all ethnic backgrounds to read this magazine and follow their dreams too, whatever they maybe.
Motivation I believe what acoustic music stands for is about love, relationships, break ups, happiness, everyday life, the simple things in life, dreaming etc. Therefore, these are what I would say my social group’s interests are. As my target aged group is mid-teens –late teens, this is the part of life where you have to start making decisions for yourself and be more ambitious, aiming to living your dream and I would say my music helps to represent that as they need to stayed “tuned in” to their dreams to achieve in life. I would say the title of my magazine itself represents that because as I said before you need to stay “tuned in” to yourself, to know who you are, want you want in life, what decision you want to make in life, to get the best out of it. Therefore, by offering advice, tips, existing artists to tell about their life stores, it will help either motivate them to be like them or start realising what they want to do to make their dreams a reality. This links nicely to the uses and gratifications we learnt about, as the information in my magazine would be able to help whoever is reading to find out about any relevant events they would like to know about, seek any advice to help them achieve their goals and dreams, as well as satisfying their curiosity and general interest in the genre of music. It could also help them with finding their personal identity, meaning they could gain a sense of belonging, as well as being able to relax, whilst listening to the music and escaping any problems they have.
Conclusion… In general, I would say that I have represent my social groups positively as I believe that acoustic music brings a positive side of life, it never fails to make you happy! By following the stereotypical ideas of what you would expect front my social group has help me create a conventional acoustic magazine. Overall, I would say I have represented this social group well, by featuring similar people such as “Mia Melloway” who had a dream and made it, to help those believe in themselves more and achieve what they want in life.