Personal Branding

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Building your personal brand online: Getting started

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Personal Branding

  1. 1. BUILDING YOUR PERSONAL BRAND ONLINE<br />FEBRUARY 2011<br />
  2. 2. AGENDA<br />Position yourself<br />Identify your target audience<br />Create a consistent brand identity<br />Embrace social media<br />2<br />
  3. 3. POSITION YOURSELF<br />Evaluate yourself relative to the market<br />Points of difference<br />Competitive advantage<br />Weaknesses you need to overcome<br />Identify the 3-4 words that you want to describe you<br />Nike: authentic athletic performance<br />Me: Innovative marketer and brand builder<br />You: ?<br />These are your keywords<br />LinkedIn and Google search<br />Twitter and LinkedIn topics<br />3<br />
  4. 4. IDENTIFY TARGET AUDIENCE<br />Who do you want to reach?<br />People who know you and/or your work<br />People within your industry<br />Influencers<br />Hiring managers and recruiting firms<br />Where are they?<br />Increasingly they are on social media<br />66 MM on LinkedIn, 37MM every month<br />106 MM on Twitter, 27MM daily<br />500 MM on Facebook, 41MM daily<br />Virtually everyone is on Google<br />4<br />
  5. 5. CREATE BRAND IDENTITY<br />Know what is out there<br />Google yourself and set up alerts<br />Develop a consistent identity across all platforms<br />Upload professional picture<br />Same name across all platforms (if possible)<br />Complete all profiles <br />If you are consulting, you need an extended brand identity<br />Name of company<br />Graphic identity<br />Website or blog that doubles as a site<br />Branded presentation template<br />5<br />
  6. 6. EMBRACE SOCIAL MEDIA<br />
  7. 7. 7<br />
  8. 8. PRIORITIZE AND BUILD OVER TIME <br />Master one platform and add a second<br />Start with LinkedIn<br />Add Twitter<br />Add a third to cross-promote<br />Facebook<br />Stumble upon<br />Quora<br />Industry specific niche platform<br />Recognize that each platform has its own language and etiquette<br />Require different, but linked strategies<br />8<br />
  9. 9. LINKED IN<br />Objectives:<br />Reconnect with people you know<br />Expand your network<br />Remain top of mind with connections<br />Be tapped for jobs by recruiters<br />Boost your search rating<br />Provide a business platform <br />9<br />
  10. 10. LINKED IN<br />Keys to success:<br />100% completed profile<br />Have some recommendations<br />Actively connect with people you know<br />Use suggestions function<br />Link after every meeting<br />Increase platform visibility<br />Status updates 2-4X per month<br />Flag relevant articles<br />Answer questions<br />Optimize for search<br />Keywords<br />Establish company page if consulting<br />10<br />
  11. 11. TWITTER<br />11<br />
  12. 12. TWITTER<br />Objectives:<br />Research topics<br />Extend your network<br />Establish yourself as an expert<br />Build relationships <br />Reach influencers<br />12<br />
  13. 13. GETTING STARTED<br />Understand your target<br />Listen before you tweet<br />Topics of interest<br />What gets retweeted (RT)<br />#Hashtags for keywords<br />@ replies to questions <br />Tonality<br />Identify key influencers<br />Build an audience<br />Follow relevant friends from email, Facebook<br />Add yourself to targeted lists<br />WeFollow, Twellow, Listorious<br />Follow people with similar interests/at key companies<br />Make it a rule to follow back<br />Create lists to segment later<br />Make hashtags a habit<br />#leadership, #strategy, #HR<br />Follow trusted lists<br />13<br />
  14. 14. MOVE TO THE NEXT LEVEL<br />Become a credible source<br />Write a profile that contains your keywords<br />Post your picture<br />Provide reliable curation on your area of expertise<br />Post consistently<br />2-10x per day<br />Promote yourself<br />1:15 ratio<br />Minimize personal comments, maximize POV<br />Build relationships<br />Respond to direct messages and questions<br />Thank people who RT, #FF, and add you to lists<br />Pick 1X per day to interact <br />Ask questions<br />Avoid jargon<br />Move to DM beyond a few tweets<br />Do not send auto reply thank yous<br />14<br />
  15. 15. MASTERY<br />Schedule tweets to have greater presence<br />Understand key daypart usage<br />Read Dan Zarrella<br />Use tools to help you manage your accounts<br />Hootsuite<br />Hootlet<br />Google reader<br />Klout<br />Create your own content to tweet<br />15<br />
  16. 16. THANK YOU<br />twitter.com/catherinedavis1<br />catherineadavis.tumblr.com<br />

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