1 mceeea june 17, 2011


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National Career Readiness Certificate / WorkKeys Presentation for the Michigan Career Educators and Employer Association June 17, 2011

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  • 3 traits indicate an employee’s ability to do a job, and each reveals different employee qualities. > Many companies use personality and skill tests in the hiring process . > Personality: most difficult-to-change w/o psychotherapy > Moving up the pyramid, skills are more easily and directly trained - because foundational skills provide the basis upon which job-specific kills can be built. > FTR skills are the skills needed to some degree in every job - skills such as reading, writing & math. Effective employee development starts with selecting employees who have foundational skills that can be built upon . > Selecting employees based on both personality fit and skill-development potential results in a higher level of job performance, employee satisfaction, and organizational productivity. > Foundational skill are often overlooked in the selection process, mostly because businesses assume if an individual has a diploma or a certain set of courses on one’s resume, that person has requisite skills. That is a dangerous assumption that can lead to expensive “false-positive” hires.
  • This chart shows the relationship between certificate level and median annual salaries within the U.S., according to the Bureau of Labor Statistics. It’s not difficult here to see the link between skills and prosperity.
  • 1 mceeea june 17, 2011

    1. 1. The National Career Readiness Certificate: A Portable Skills Credential for Students and Employers Cathy McCafferty Smith Know U, LLC Regional Consultant: Career and Talent Development Systems Wayne, Monroe, and Oakland Counties National Career Readiness Certificate Advocacy Board Member MCEEA Conference - June 17, 2011
    2. 2. Educator Question Are we best preparing students for life after “ school” ?
    3. 3. Employers: We know how fast things are changing ???
    4. 4. Business and Education Partners <ul><li>My fellow HR friends in businesses are saying </li></ul><ul><li>we need: </li></ul><ul><li>Problem solving skills </li></ul><ul><li>Communication skills </li></ul><ul><li>Interpersonal skills </li></ul><ul><li>http://www.act.org/workforce/workreadiness.html </li></ul>
    5. 5. Reasons why your role is so important! !
    6. 6. In Career Development We always start at “what level am I?” <ul><li>First, let’s pre-assess our own </li></ul><ul><li>skills, to really see what this is </li></ul><ul><li>all about…. </li></ul><ul><li>Locating Information? Ready? </li></ul><ul><li>Then we will look at KeyTrain, </li></ul><ul><li>WorkKeys tests all about? And </li></ul><ul><li>the NCRC? </li></ul><ul><li>I will be gentle!...smile! </li></ul>
    7. 11. Locating Information Level 3 Now let’s get serious Can you read and analyze this WorkKeys Level 3 “graphic”
    8. 12. Locating Information Level 4 How about this WorkKeys Level 4 chart?
    9. 13. Locating Information Level 5 Is this WorkKeys Level 5 chart a little more challenging?
    10. 14. Locating Information Level 6 Examples can be found at: http://www.act.org/workkeys/assess/locate/sample6.html Wow, Did you struggle with this WorkKeys Level 6 graph?
    11. 15. How WorkKeys “Works” Profile 5 3 4 Initial Task List <ul><li>Task Analysis </li></ul><ul><li>Rate for Importance </li></ul><ul><li>Rate for Time Spent </li></ul><ul><li>Compute Criticality </li></ul><ul><li>Skill Analysis </li></ul><ul><li>Discuss skill levels </li></ul><ul><li>Consensus process </li></ul><ul><li>Determine skill level </li></ul><ul><li>Skill Ranking </li></ul><ul><li>Order of criticality </li></ul>Summary Report 3 More than 17,000 unique job titles have been profiled.
    12. 16. NCRC skills are not basic skills….. they are “ foundational ” for the specific career
    13. 17. Applied Mathematics Reading for Information Locating Information Applied Technology Writing Listening Observation Teamwork Skills Levels CRITERION REFERENCED ASSESSMENTS Bus. Writing LIGHTER SHADED SCORES = 85% of 17,000 Profiled Jobs 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9
    14. 18. Each profiled job has a skill level assigned for each WorkKeys test (pass out samples – share) Applied Math Locating Info Reading for Info
    15. 19. Think “Olympics +” NCRC Certificate Levels: based on the three WorkKeys test scores <ul><li>Bronze - minimum of score of all 3’s OR any combinations of one 3 and two other higher level scores </li></ul><ul><li>Silver - minimum of score of all 4’s OR any combinations of one 4 with two other higher level scores </li></ul><ul><li>Gold minimum of score of all 5’s OR any combinations of one 5 with two other higher level scores </li></ul><ul><li>Platinum - minimum of score of all 6’s OR any combinations of one 6 with two other higher level scores </li></ul><ul><li>Example: </li></ul><ul><li>3, 3, 3, = a Bronze certificate, but so does a 3, 4, 5 ! </li></ul>
    16. 20. NCRC Certificates Four Levels
    17. 21. Core employability skills for approximately 35% of jobs (3’s or a 3 & higher combinations ) Core employability skills for approximately 65% of jobs ( 4’s or a 4 & higher combinations) Core employability skills for approximately 90% of jobs (5’s or a 5 & higher combinations) Core employability skills for approximately 99% of jobs (6’s or a 6 & higher combinations) Bronze 35%, Silver 65%, Gold 90%, Platinum 99% NCRC - Certificate Levels – Employability
    18. 22. Higher Skills = Higher Pay Sources: Bureau of Labor Statistics, ACT data National Career Readiness Certificate Levels And Median Annual Salaries (U.S.) Gold Occupations Silver Occupations Bronze Occupations $62,987 $38,022 $27,340
    19. 23. Middle Skills Jobs on the Rise
    20. 25. A slippery slope! The 21 st century talent development message is different… ... it is not a “right” or a “wrong” level of skills or degree…. it is rather what skill level does the individual profiled job require?
    21. 26. Example Occupations/ Scores for NCRC Holders AM = Applied Math……. LI = Locating Information…… RI = Reading for Information
    22. 27. The Workforce Development Perspective: Adults, seeking retraining in your schools may have these WorkKeys scores….. The Dept of Energy and Labor Economic Growth issued a state policy in 2009 mandating the NCRC statewide in MI Works programs (No Worker Left Behind) “ The NCRC is designed to complement other traditional credentials such as a high school diploma, community college degree, or college degree” “ While educational credentials mark the fulfillment of classroom learning experiences…The NCRC confirms the individual competence in a specific set of workplace skills that employers have told us they need.” Source : Michigan Dept of Energy Labor Economic Growth, 2009 FAQ- MI Works
    23. 28. <ul><li>We in Michigan schools already have experience with these three WorkKeys assessments! Also since 2009 ! </li></ul><ul><li>Yes, these are the same assessments in our required </li></ul><ul><li>Michigan Merit Exam for11th grade students ! </li></ul><ul><li>Applied Math </li></ul><ul><li>Reading for Information </li></ul><ul><li>Locating Information </li></ul><ul><li>What does that mean to you? </li></ul><ul><li>… . your 2011-2012 Sophomore's, if in a high school in Michigan in 2009, may already have their WorkKeys scores </li></ul>What we are doing in high schools..
    24. 29. But Wait!!!! The Problem: IF we test them (WorkKeys) without teaching them , how will we build a sustainable, skilled workforce? <ul><li>Here’s what we wrestled with statewide: </li></ul><ul><li>Can we afford to test them and let them stay unskilled? </li></ul><ul><li>Do we need to think proactive “skill acceleration ” and not just reactive “remediation ”? </li></ul><ul><li>Are we just adding another tool to our toolbox or are we looking at systemic change ? </li></ul><ul><li>If we “do what we have always done”, will we get a different result? </li></ul><ul><li>A “key” answer (pardon the pun) ………………………… </li></ul>
    25. 30. Wait! What about skills gaps ? <ul><li>By comparing the job and individual profiles, the skills gap can be identified … But what can we do about the gaps ? </li></ul>3 4 3 4 3 4 5 5 6 3 4 Applied Mathematics 3 4 Reading for Information 3 4 Locating Information 5 Skills Gap Skills Gap Individual Job Profile
    26. 31. <ul><ul><li>Communication Skills </li></ul></ul><ul><ul><ul><li>Listening </li></ul></ul></ul><ul><ul><ul><li>Reading for Information * </li></ul></ul></ul><ul><ul><ul><li>Writing </li></ul></ul></ul><ul><ul><ul><li>Business Writing </li></ul></ul></ul><ul><ul><ul><li>Problem – Solving Skills </li></ul></ul></ul><ul><ul><ul><li>Applied Mathematics * </li></ul></ul></ul><ul><ul><ul><li>Applied Technology </li></ul></ul></ul><ul><ul><ul><li>Locating Information * </li></ul></ul></ul><ul><ul><ul><li>Observation </li></ul></ul></ul><ul><ul><li>Interpersonal Skills </li></ul></ul><ul><ul><ul><li>Teamwork </li></ul></ul></ul>Employers have requested these “categorical” skills Helps teach these skills
    27. 32. <ul><li>Communication Skills </li></ul><ul><li>Listening </li></ul><ul><li>Reading for Information </li></ul><ul><li>Writing </li></ul><ul><li>Business Writing </li></ul><ul><li>Problem Solving Skills </li></ul><ul><li>Applied Mathematics </li></ul><ul><li>Applied Technology </li></ul><ul><li>Locating Information </li></ul><ul><li>Interpersonal skills </li></ul><ul><li>Teamwork </li></ul><ul><li>Communication Skills </li></ul><ul><li>Listening </li></ul><ul><li>Reading for Information </li></ul><ul><li>Writing </li></ul><ul><li>Business Writing </li></ul><ul><li>Problem Solving Skills </li></ul><ul><li>Applied Mathematics </li></ul><ul><li>Applied Technology </li></ul><ul><li>Locating Information </li></ul><ul><li>Interpersonal skills </li></ul><ul><li>Teamwork </li></ul>Courses Tests Hey these match!!!!!…
    28. 33. A solutions to skilling up! <ul><li>KeyTrain is the complete interactive, engaging online learning system designed for improving WorkKeys foundational workplace skill level scores. </li></ul><ul><li>KeyTrain - Career Skills (add on) teaches employability skills, getting ready for the internship or job </li></ul><ul><li>Available 24/7 at home, school, library (where ever the internet is accessible) … </li></ul><ul><li>Has already been provided for many high schools and in community colleges statewide </li></ul><ul><li>KeyTrain can be used for proactively for skill acceleration ! We have banished the “R” word! </li></ul>
    29. 34. (look … a “pair of dime” we shifted!) A paradigm shift …24/7 online learning - KeyTrain http://www.keytrain.com
    30. 35. KeyTrain: Customizing Learning Pre-assess skills in chosen career context Relevance !!!!!!!
    31. 36. KeyTrain has a feature inside to search for careers based on Student/Worker score levels! Relevant Target
    32. 37. Students/ Workers see how their scores match (or don’t) to their identified career choices … and plan for what’s next <ul><li>It also provides: </li></ul><ul><li>A reality check (do I have the skills or can I build them?) “ accountability” </li></ul><ul><li>Creates focused dialogue planning with their advisor/ teacher </li></ul><ul><li>Helps link/ show the relevance of their skill development needs (skill acceleration) </li></ul>
    33. 38. How can you get involved? <ul><li>Check with your local community college to see if they are using KeyTrain and/or WorkKeys….or are you in the audience? </li></ul><ul><li>How about your local ISD? ( k-12) </li></ul><ul><li>Your local workforce development? (MI Works Agency) </li></ul><ul><li>Ask your students if they took the WorkKeys test in high school? ….or at a Workforce agency </li></ul><ul><li>Check the following websites for more info: </li></ul><ul><li>http://www.keytrain.com </li></ul><ul><li>http://www.act.org/workforce/workreadiness.html </li></ul><ul><li>http://www.act.org/workkeys/ </li></ul><ul><li>http://www.ncrcadvocates.org/SitePages/Home.aspx </li></ul>
    34. 39. New Skills Require New Thinking <ul><li>“ We can’t solve problems by using the </li></ul><ul><li>same kind of thinking we used when </li></ul><ul><li>we created them…” …..Albert Einstein </li></ul>
    35. 40. Any Questions about WorkKeys, KeyTrain or the National Career Readiness Certificate ??? <ul><li>For more info contact: </li></ul><ul><li>Cathy McCafferty-Smith MA, LPC, GCDFI </li></ul><ul><li>Know U, L.L.C. </li></ul><ul><li>Career, Talent, and Leadership Development </li></ul><ul><li>Phone 248-417-1987 Email - cls1873@ameritech.net </li></ul><ul><li>Linked in - http://www.linkedin.com/in/cls817 </li></ul><ul><li>National Career Readiness Certificate Advocacy - Board Member </li></ul>