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It's How We Grow - Presentation

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Presentation given at community workshops regarding a new messaging strategy.

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It's How We Grow - Presentation

  1. 1.
  2. 2. Agenda:<br /><ul><li>Why we need a unified message
  3. 3. What we learned in our research
  4. 4. The message & engagement strategy
  5. 5. Discussion & breakouts
  6. 6. Next Steps</li></li></ul><li>Our Need:<br />Finding the right message<br />
  7. 7. A message for: <br /><ul><li>Consumers
  8. 8. Community Activists
  9. 9. Civic & Business</li></ul>Leaders <br /><ul><li>Policymakers</li></ul>photo credit: Abington Art Center<br />
  10. 10. Goal: Everyone understands why arts and culture are essential<br />
  11. 11. Why?<br />If arts and culture are seen as essential <br />we will have stronger support<br />
  12. 12. We will be seen as an investment, not as a donation<br />
  13. 13. The research:<br /><ul><li> Review of regional research
  14. 14. Interviews with the community
  15. 15. Analysis of both
  16. 16. Development of message</li></li></ul><li>Finding: <br />Consistent perception on strengths and challenges <br />
  17. 17. Strength: <br />Philadelphia’s arts <br />have the power to <br />elevate the <br />lives of individuals<br />
  18. 18. Strength: <br />Philadelphia’s arts <br />have the power to <br />educate children & <br />help them understand <br />their place in <br />the world<br />photo credit: Philadelphia Zoological Society <br />
  19. 19. Strength: <br />Philadelphia’s arts <br />are uniquely<br />its own and <br />strongly owned<br />
  20. 20. Strength: <br />Philadelphia’s arts <br />are an economic <br />engine for renewal <br />and growth<br />photo credit: Philadelphia Live Arts & Philly Fringe<br />
  21. 21. Strength: <br />Philadelphia’s <br />arts help individuals <br />and communities <br />come together<br />
  22. 22. Challenge:<br />Policymakers believe in the arts <br />but don’t hear about it <br />from voters<br />
  23. 23. Challenge: <br />Local leaders seek resources <br />for community growth. <br />They see arts and culture <br />as a resource…<br />
  24. 24. Challenge: <br />…but they don’t feel connected to the arts and culturecommunity<br />
  25. 25. Challenge:<br />Artists & cultural organizations want a vital arts community that grows stronger in content, support and revenue.<br />
  26. 26. The Common Challenge:<br />Everyone shared a set of needs: resources for vitality and growth<br />
  27. 27. The Answer:<br />Vital arts and culture = Growth<br />ipersonal<br />icommunity<br />i<br />economic<br />
  28. 28. We need to deliver <br />a consistent message <br />about the power of <br />arts and culture<br />photo credit: Philadelphia Magic Gardens <br />
  29. 29. The message: <br />Arts and culture are a vital <br />resource for personal, community and economic growth <br />
  30. 30.
  31. 31. It’s an engine for<br />economic growth<br />photo credit: Mann Center for the Performing Arts<br />
  32. 32. It has the power <br />to elevate lives<br />photo credit: Taller Puertorriqueño<br />
  33. 33. It has the power <br />to educate<br />photo credit: Fleisher Art Memorial <br />
  34. 34. It helps individuals come together and grow as a community<br />
  35. 35. We own it <br />because it <br />comes from us<br />photo credit: First Person Arts<br />
  36. 36.
  37. 37. Questions and comments:<br />What do you think?<br />
  38. 38. How to use it:<br /><ul><li>Focus on the spirit of the strengths
  39. 39. Use them according to audience priorities
  40. 40. Use data & your own stories to illustrate each strength</li></li></ul><li>Community engagement<br />
  41. 41. Community Engagement Team<br />
  42. 42. Your turn<br />
  43. 43. It’s an engine for economic growth.<br />It has the power to elevate lives.<br />It has the power to educate.<br />We own it because it comes from us.<br />It helps individuals come together and <br />grow as a community.<br />
  44. 44. www.philaculture.org/grow<br />

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