Alliance Day 2007: Making Research Work For You

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A demonstration of how relevant marketing research can help guide marketing and development initiatives, leading to more effective campaigns.

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Alliance Day 2007: Making Research Work For You

  1. 1. Making Research Work for You DAY Making Research Work for you Nick Crosson Research Coordinator Greater Philadelphia Cultural Alliance
  2. 2. Making Research Work for You DAY Ongoing data collection by the Greater Philadelphia Cultural Alliance Detailed info from Pennsylvania Cultural Data Project (PACDP) – 200+ arts – we are a governing group member and organizations your contact point for data analysis Basic info (some National Center for Charitable Statistics –– we financial) on ALL have access and ability to analyze data 501c3 organizations Audience Cultural Alliance list co-op – where 200,000+ participation arts audience members live ½ price ticket sales Cultural Alliance FunSavers – where 50,000+ ½ price ticket buyers live Data on individual persons or organizations ALWAYS confidential. Aggregate data and analysis available.
  3. 3. Making Research Work for You DAY Other data available to the Greater Philadelphia Cultura l Alliance Audience spending Collected as part of data collection for economic impact report (to be released in Sept.) Basic demographic Census, Bureau of labor Statistics, other info national and local government and private data sources –– we have access and ability to analyze data Data from partners We work with Center City District, Select Greater Philadelphia, GPTMC, many others and share data Information We try to keep abreast of any local research clearinghouse on the region and national research on arts and culture, especially published reports Data on individual persons or organizations ALWAYS confidential. Aggregate data and analysis available.
  4. 4. Making Research Work for You DAY Research uses : •Development (esp. Grant-writing) •Marketing •Decision-making •Advocacy
  5. 5. Making Research Work for You DAY Research uses : Development
  6. 6. Making Research Work for You DAY Research uses : Marketing
  7. 7. Making Research Work for You DAY Research uses : Decision-making other possible other possible estimate #2 estimate estimate #1 operating budget $8,000,000 $8,000,000 $9,700,000 attendance 205,000 250,000 250,000 increases over current expenditures expenditures expenditures $8,880,316 $10,420,387 $12,120,387 FTE jobs FTE jobs FTE jobs 271 318 371
  8. 8. Making Research Work for You DAY Research uses : Decision-making Expense Breakdown for an Average Organization with Operating Characteristics Similar to this one after its Proposed Expansion 39% Salaries & Fringe 45% Other Communications Physical Plant 9% 7%
  9. 9. Making Research Work for You DAY Research uses : Decision-making
  10. 10. Making Research Work for You DAY Research uses : Advocacy
  11. 11. Making Research Work for You DAY The Greater Philadelphia Cultural Alliance’s Cultural Policy work is funded by the William Penn Foundation.

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