2010 2011 YoY Growth with CaterTrax

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On average, Catering Module clients grew 15% with CaterTrax

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2010 2011 YoY Growth with CaterTrax

  1. 1. How to Prove 15% Growth…A presentation about how we use data to back up ourstatement: (CaterTrax) helps their clients achieveyear over year growth on average of 15%.
  2. 2. Highlights Our Vision…• Headquartered in Rochester, New York Improving the quality of life for caterers,• Founded in 2000 foodservice operators and the customers• Four generations of foodservice they serve.experience• 52 employees and growing• Over 1,500 Implementations worldwide Our Mission…• Diverse product offering To continually drive the design and• Dedicated support staff implementation of innovative technology• In-house professional services and services to ensure that caterers and• SAS70 Certified foodservice providers have the solutions• PCI Compliant and support they need to promote, grow, manage and sustain their businesses.
  3. 3. Geographic Distribution of CaterTrax SitesOver 1,600 implementations XXX In Operation 71 In the hopper 23 Cancelled
  4. 4. Background For The Data• We measured the YOY % growth in Revenue and Order Count and Check Average from 2010 to 2011.• We took into consideration the start date of the CaterTrax implementation in relation to the sales data we polled. This allowed us to measure the YOY % growth in relationship to how long they have been using CaterTrax.• We polled data from 429 Customer Sites that recorded sales for 12 consecutive months from Jan. 1st 2010 to Dec. 31st 2011 across all market sectors.(For example, if a site started using CaterTrax in 2007 then the 2010-2011revenue data used for this report was data from their 4rd and 5th years usingCaterTrax.)
  5. 5. Year-over-Year % Growth 2010 to 2011 # of Sites $Revenue 2010 $Revenue 2011 $ Difference YOY % Growth Business & Institution 156 $48,894,679.58 $61,996,445.01 $13,101,765.43 27% 1 91 $23,563,547.32 $30,302,446.73 $6,738,899.41 29% 2 43 $15,634,634.03 $20,019,860.51 $4,385,226.48 28%Year Using 3 10 $4,794,538.77 $5,670,071.68 $875,532.91 18%CaterTrax 4 3 $1,072,074.33 $1,153,047.57 $80,973.24 8% 5 9 $3,829,885.13 $4,851,018.52 $1,021,133.39 27% College & University 207 $180,547,643.40 $201,531,419.58 $20,983,776.18 12% 1 73 $52,554,162.74 $58,334,862.13 $5,780,699.39 11% 2 73 $72,918,108.23 $81,979,892.66 $9,061,784.43 12%Year UsingCaterTrax 3 39 $34,765,985.17 $37,337,181.22 $2,571,196.05 7% 4 11 $10,127,727.69 $12,781,243.58 $2,653,515.89 26% 5 11 $10,181,659.57 $11,098,239.99 $916,580.42 9% Healthcare 48 $27,936,057.64 $30,261,875.55 $2,325,817.91 8% 1 18 $12,040,825.64 $12,600,382.03 $559,556.39 5%Year Using 2 21 $12,337,144.08 $13,698,857.18 $1,361,713.10 11%CaterTrax 3 9 $3,558,087.92 $3,962,636.34 $404,548.42 11% Grand Total 411 $257,378,380.62 $293,789,740.14 $36,411,359.52 On average, across the all market segments, year-over-year sales increased = 15%
  6. 6. Year-over-Year % Growth % Growth Revenue % Growth Orders All Sectors (College & University, Healthcare, Business & Institutions) % Growth Check Average30%25%20%15%10%5%0% 1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax
  7. 7. Year-over-Year % Growth % Growth Revenue % Growth Orders Business & Institutions % Growth Check Average30%25%20%15%10%5%0% 1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax
  8. 8. Year-over-Year % Growth % Growth Revenue % Growth Orders College & University % Growth Check Average30%25%20%15%10%5%0% 1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax
  9. 9. Year-over-Year % Growth % Growth Revenue % Growth Orders Healthcare % Growth Check Average30%25%20%15%10%5%0% 1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax
  10. 10. Average annual YOY revenue growth (2010 vs. 2011) was 15% per locationFor customers in their… 1st year 2nd year 3rd year 4th year 5th year 15% 15% 9% 21% 13% • The average annual revenue increase represented $69,000 per year per location • The average monthly revenue increase represented $5,800 per month per location Average annual YOY order count growth (2010 vs. 2011) was 9% per locationFor customers in their… 1st year 2nd year 3rd year 4th year 5th year 11% 12% 7% 5% 5% • The average annual order count increase represented 146 events per year per location • The average monthly order count increase represented 12 events per month per location Average annual YOY $ per order growth (2010 vs. 2011) was 8% per locationFor customers in their… 1st year 2nd year 3rd year 4th year 5th year 7% 7% 4% 14% 7% • The average increase in order $ value represented $27 per event
  11. 11. Product PortfolioOur Flagship Solution • Customer on-line ordering • Mobile Ordering interface •Ease to replenish stock for • Express on-line ordering • Complete web site with • Kitchen production • Express on-line ordering hospitality stations in a • Product Integration content management management • Menu integration hospital, corporate office, or • Flexible business rules •Template-driven for ease • Customer CRM • Flexible business rules • Unlimited product catalog education campus. in managing multiple management • Fully hosted web solution •Forecast customer demand • Fully hosted web solution locations • Menu Integration • Lead-time management •Streamline operations and • Dedicated URL • Automatic up-selling • Automatic up-selling improve customer •Multiple applications: • Template-driven web • Real-time reporting •Loyalty E-Points • Repeat orders relationships Company Store publishing content • Fully hosted web solution •On-line ordering Pantry Management management management • Payment approval & • Flexible business rules Gift Basket • Fully integrates with all of • Payment approval & processing • Unlimited product catalog Gift Shop our on-line ordering processing • Fully hosted web solution modules One Complete Solution - One Provider 11
  12. 12. 5 easy steps to have a site go live •Desired URL: www.YOU.catertrax.com Information Gathering •Your Menu, logos • Online meeting to gather your business rules, branding, ect Integration Interview • Hours of operation, order cut-off times, payment options, ect • Build and test the site to ensure that it’s functioning as you Build desire • No action required by you • Complete orientation workbook (scenario based) Train • Provide live online administrator orientation • Self training service and marketing tools to support a successful Go Live launch! You are now online!
  13. 13. Post-Launch Support Includes:• Excellent Service Levels – Technical Support Available 24/7/365 – Operational Support Available 7a-7p/Monday - Friday• On-going Training Resources – TRAX Learning Center – Personal Training Sessions• Consistent Communication about platform updates and new product releases – TRAX Tribune – TRAX Huddle Webinar Series• Ability to provide valuable feedback – Customer Forum – CaterTrax Blog – Twitter – Face Book – LinkedIn – Google+
  14. 14. For more information about CaterTrax or toread what our customers think visit us online Twitter: http://www.twitter.com/catertrax Facebook: http://www.facebook.com/catertrax YouTube: http://www.youtube.com/catertrax LinkedIn: http://www.linkedin.com/company/catertrax Google+: https://plus.google.com/s/catertrax Scan the QR code to save the our locations

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