How has the media represented this group in the past?
Historically Latinos have not only been portrayed negatively
through stereotypes but they have also been largely ignored
and exclued from most American Media. Usually it is a person
who has ddarker features, tanner skin, and an accent. Although
they are not always portrayed negatively, for example in the
past it has been shown that Many are second, third generation
and beyond Americans who are wholly assimilated and have
rights and rightly insist on asserting their rights. The history
and continued emergence of documentation and Latino
filmmaking will help to counter the decline and negative
stereotypes of Latinos in the media.
Portrayal of Latin stereotypes in
On November 16, 1979, NOSOTROS, a Hollywood-based association
of Latino actors, held a press conference to protest two CBS Movies of
the Week in which Latino gang members figured prominently. While
some may consider that NOSOTROS and other Latino groups were
over-reacting to gang depictions in the films, streets of L.A. and act of
violence, a cursory look at how Latinos have been portrayed, first in
Hollywood motion pictures, and then in television and other media, will
give insight into how modern media have moulded popular perceptions
Alvarado’s theory – representation
Four key themes in racial representation;
Alvarado founded these key themes and was able to put all types of people
into these categories. Latino’s are often categorised as exotic and
How are they represented?
Latinos are represented as gang members in today, often
linked with drugs or illegally crossing the border into America.
They are also know as maids such a Consuela in family guy,
she is the token in family guy. This is called tokenism.
Latino’s in today’s media
How are your group
represented today? Are
they positive or
In the media today, Latinos are represented more than they ever have. Specifically, television
has had a large increase in Latino actors.
Furthermore, many Latinos now star in or have their own shows. This has had a great impact
on the portrayal of Latinos, as more Americans learn more about Latinos and can see the
inaccuracies of their stereotypes. Whereas before in the media Latinos were portrayed as
merely immigrants that smuggle into their country, now they are getting much more screen time
that allows a deeper insight into their TRUE culture and beliefs.
•Some shows, on the other hand, further perpetuate the stereotypes of Latinos. On TV today,
there are three main shows available on basic cable that are based on Latinos: The George
Lopez Show, Mind of Mencia, and Ugly Betty.
•Ugly Betty in particular helps to paint a positive image of a true representation of Latinos. Ugly
Betty is a comedy-drama about a young Latina who works for a fashion magazine in New York
City. She is an awkward woman who wears thick glasses and has braces, which has resulted
in her nickname of Ugly Betty. This show has helped to paint a positive portrayal of Latinos, as
Betty has become very successful in the company. It also helps because it shows some of the
issues that Latinos face that have not gotten enough attention in politics. Throughout the
series, Betty has had to help her illegal immigrant father obtain a visa; however, they are
having a very difficult time in doing so.
Main focus (continued)
Have the Ideologies changed over time? Why do you think this is?
•In contrast to this a new study says Latinos were better
represented in front of and behind the cameras in the 1950s than
they are today. The same report asserts that stereotyping of
Latinos in English-language movies and TV shows is worse than it
was 20 years ago.
•Some say that Latinos have not only been portrayed negatively
through stereotypes but they have also been largely ignored and
excluded from most media. Support for this assumption has been
provided by “The Annenberg School of Cultural Communicators
Project” which found that between the years of 1969 to 1978 only
2.5% of primetime television characters were Hispanic.
•Another study conducted by “The Centre for Media and Public
Affairs” in Washington DC has shown that Latinos have been in
the 2% range of representation in Media for the past 30 years.