David Marimon, CEO & Co-founder
david@catchoom.com
+34 654 906 753
Building Augmented
Reality experiences
that matter to t...
Content
Trends in AR
Success stories
CraftAR by Catchoom
Content
Trends in AR
Success stories
CraftAR by Catchoom
From geo-spatial to vision-based
Smart Glasses
Smart Maintenance
Entertainment & Education
Actionable AR
Browsers Apps
Content source Multiple Unique
Download Once For each brand
Experiences Limited scope Tailored & branded
Mor...
Trends in AR
Success stories
CraftAR by Catchoom
Content
IKEA 2013 & 2014 Catalogues
Audi eKurzinfo
Glamour App
Window Shopping App
FotoFarma App
AR is the channel, not the end goal
Invest in campaign promotion
Provide clear Calls To Action
Content is King
Context is ...
Trends in AR
Success stories
CraftAR by Catchoom
Content
We enable brands or publishers
to link real objects directly to digital experiences.
We provide Image Recognition and Augm...
sales@catchoom.com support@catchoom.com
1.AR is here to stay and industry professionals will lead the way
2.AR is not the end goal: Actionable AR to move away fro...
Building Augmented Reality experiences that matter to the mobile user
Building Augmented Reality experiences that matter to the mobile user
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Building Augmented Reality experiences that matter to the mobile user

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Presented at the Augmented Media Conference (Amsterdam, 27th May 2014).
David Marimon, CEO Catchoom, gave an overview of: 1. Trends in Augmented Reality; 2. Use cases that have been success stories; and Five tips for a successful Augmented Reality campaign; and 3. Catchoom's product CraftAR: the ultimate AR toolbox.

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  • Objective: Provide engaging content through Image Recognition for Spain´s leading female magazine title, Glamour1m+ magazine copies sold monthlyScanning gives the “Glamounity” access to rich video content, special offers and click-to-buyApp for iPhone and AndroidCountry: SpainSince: October 2013
  • Objective: Promote footfall and purchases at shopping malls Launched at 2 leading shopping malls simultaneouslyApp: embedded Catchoom´s new Finder Mode (continuous image detection) had 1,500 pre-event app downloads3000 images recognized from two 50” digital display screens25% discount coupons redeemed
  • Building Augmented Reality experiences that matter to the mobile user

    1. 1. David Marimon, CEO & Co-founder david@catchoom.com +34 654 906 753 Building Augmented Reality experiences that matter to the mobile user
    2. 2. Content Trends in AR Success stories CraftAR by Catchoom
    3. 3. Content Trends in AR Success stories CraftAR by Catchoom
    4. 4. From geo-spatial to vision-based
    5. 5. Smart Glasses
    6. 6. Smart Maintenance
    7. 7. Entertainment & Education
    8. 8. Actionable AR
    9. 9. Browsers Apps Content source Multiple Unique Download Once For each brand Experiences Limited scope Tailored & branded More than AR No Yes AR browsers vs AR apps
    10. 10. Trends in AR Success stories CraftAR by Catchoom Content
    11. 11. IKEA 2013 & 2014 Catalogues
    12. 12. Audi eKurzinfo
    13. 13. Glamour App
    14. 14. Window Shopping App
    15. 15. FotoFarma App
    16. 16. AR is the channel, not the end goal Invest in campaign promotion Provide clear Calls To Action Content is King Context is Queen 5 tips for success
    17. 17. Trends in AR Success stories CraftAR by Catchoom Content
    18. 18. We enable brands or publishers to link real objects directly to digital experiences. We provide Image Recognition and Augmented Reality tools for developers and agencies. Catchoom at-a-glance 3+ million scans every month 33+ million smartphones powered by Catchoom
    19. 19. sales@catchoom.com support@catchoom.com
    20. 20. 1.AR is here to stay and industry professionals will lead the way 2.AR is not the end goal: Actionable AR to move away from gimmicks 3.CraftAR is an easy to use AR content creation tool coupled with world best image recognition Takeaways

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