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Market Skyline of india


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Market Skyline of india

  1. 1. Market Skyline of India Market Skyline Market Skyline of India 2008-09 – District Profile of India 2008-09 District Profile Income, Savings and Expenditure of Households and many more for all 593 districts
  2. 2. Who will Benefit? Market Strategist: I need to Zonal Manager: I need Knowledge Seeker: prioritize locations for to identify right understand the vast greater marketing emphasis districts to appoint Indian market and dealerships, prioritize how its emerging efforts and motivate sales teams Sales Team: We Market Skyline of India 2008-09 – District Profile want to identify Entrepreneur: I want locations where more in-depth focus into new efforts need different local markets to be started and than is currently old channels available. - details on need to be rural and urban areas to strengthened further identify where I need to expand our marketing and sales
  3. 3. Why?  Understand largest markets in the sector both at the state and district level  Identify:  The established markets (repeat buyers)  The emerging markets (new buyers) Market Skyline of India 2008-09 – District Profile  “On-the-verge” markets (be the first mover)  Appropriate analysis after accounting for the inter-district variation  Suitable markets to launch or expand products  Kind of products that can be launched  Variants of the products and its suitability to the market
  4. 4. Identify Markets A. Market Size (Demand) Product Market B. Consumer Characteristics Market Skyline of India 2008-09 – District Profile C. Other Market Insights Choice of New Locations – Comparative analysis using one or all above mentioned parameters across locations to ensure distribution effectiveness Wider Coverage within an existing market – Cross comparable analysis from these parameters for building intermediate strategies and ensure marketing efficiency Market Skyline – Provides this for all 593 districts of India
  5. 5. Identification Parameters Geography (state/district) Sectors (state/district) Market Skyline of India 2008-09 – District Profile Economic Groups Identify Markets based on … Product Segments Financial Indicators Other Behaviour/ Patterns
  6. 6. What does it contain? For each of the 593 district markets-  Indicators available across income groups separately for rural and urban areas  Households Market Skyline of India 2008-09 – District Profile  Individuals  Personal Disposable Incomes  Potential Consumption Expenditures  Potential Household Savings  Other indicators covered  Item wise market sizes  Short term growth rate- Income, Potential Expenditure  SEC Profile etc. ………and much more
  7. 7. Insights The largest markets by volume Delhi, Mumbai (Suburban), Thane, Bangalore, Pune, Mumbai Total Market Size Market Skyline of India 2008-09 – District Profile Mumbai (Suburban), Mumbai, Chandigarh, Chennai, Kolkata Maximum propensity to spend Per capita Market Size SEC profiling of consumers
  8. 8. Insights Which are the most concentrated markets? Districts States Market Density FMCG Sector (Rs Total Market Size, Cr per Sq Km) Geographical Area Mumbai Maharashtra 11.1 of the district Market Skyline of India 2008-09 – District Profile Mumbai Maharashtra 9.4 (Suburban) Kolkata West Bengal 7.0 In the largest markets, what share of total personal disposable income is being saved by households? Rank Districts States Total Market Savings Rate Size (in Rs. Cr.) (%) 1 Delhi Delhi 102,453 23 2 Mumbai Maharashtra 100,652 13 (Suburban) 3 Thane Maharashtra 49,834 23
  9. 9. … more Insights Ever-expanding Districts - an aggregate Market Size of almost Rs 26 49% of India’s market lies in trillion UP, Maharashtra, West Bengal, AP and Gujarat alone Urban Millionaire Districts in Market Skyline of India 2008-09 – District Profile Northern Zone: Faridabad (3rd largest) Ludhiana (4th largest) Largest Rural BOP Markets – Medinipur, South 24 Pgns, Murshidabad, East Godavari Belgaum is the second largest Surat ranks top in terms of market in Karnataka rural millionaire households in Western Zone
  10. 10. … and still more Insights 21% of total households in Chandigarh (richest market in India) earn more than Top 2 Urban districts based 10 lakh a year on Income Growth rate-D & N Haveli (23%), Gandhinagar(22%) Rural districts with max no. Market Skyline of India 2008-09 – District Profile of millionaires-Gurgaon, Ludhiana, Surat, Waynad Ganjam : Largest market in Orissa Upcoming districts based on absolute increase in income- Thiruvallur, Potential Rural Markets: Vadodara, Barddhaman, Alappuzha, Thrissur, Ernakulam, Rangareddi, Faridabad, Pathanamthitta, Kottayam - high Medinipur per capita income but low per capita expenditure.
  11. 11. List Of Indicators  Annual Market Size for food, FMCG, durables, clothing and footwear, and miscellaneous goods  Annualized sector wise growth rate: and services income, potential expenditure, potential Market Skyline of India 2008-09 – District Profile  Socio-economic classification from saving A – E (A – highest propensity to  Household income categories namely – consume) <75k, 75k-150k, 150k-300k, 300k-500k,  Information on district area, 500k-1,000k, >1,000k population, urban population  Information across household income categories on - Percentage of households, population, child population, total household income, potential savings, potential expenditure & per capita income, potential savings, potential expenditure across household income categories
  12. 12. Market Skyline of India 2008-09 – District Profile Our Patrons …..growing by the day
  13. 13. Call Us Market Skyline of India 2008-09 – District Profile For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: