Brand war

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its about how bajaj reposigned it self as a leading bike manufacturer from scooter manufacturing.

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Brand war

  1. 1. MNC VS DOMESTIC
  2. 2. AUTOMOBILE TWO WHEELERS VS
  3. 3. Brief Intro About YAMAHAYamaha traces its roots very deep into the Indian bike market. The Japanese autogiant is one of the oldest motorcycle manufacturers in India. The two stroke,100cc, Yamaha RX-100 was one of the first lightweight fuel economic Japanesemotorbike models in India.Yamaha made a very dominating debut in India in the year 1985. In 1996, it enteredinto a 50:50 joint-venture with the Escorts Group. In August 2001, Yamaha acquiredits remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan(YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become ajoint investor in the motorcycle manufacturing company "India Yamaha Motor PrivateLimited (IYM).Presently 13 models are available from Yamahas garage in India
  4. 4. Brief introBajaj Auto Ltd.(BAL)• 1926- Bajaj Auto was found by Jamna Lal Bajaj.• 1956- Company secured a license from the GOI.• 1960- Company went public & collaboration with Piaggio.• 1961- Started the production of scooters.• 1962- Started the production of three wheelers.• 1971- Started selling scooters under the Bajaj brand• 1972- BAL Introduced the Bajaj Chetak scooters.• 1975- BAL entered into a joint venture with western Maharashtra Development corporation.
  5. 5. • 1986:- BAL entered into a technical partnership with Kawasaki Heavy Industries & launched the Kawasaki – Bajaj.• 1990:- The Bajaj “Sunny” was introduced.• 1997:- BAL launched the “Bajaj Boxer”• 1998:- BAL introduce the “Bajaj Caliber”.• 1999:- The company launched the “Bravo”, a geared scooter.• 2000:- Bal launched the “Saffire”, a gearless scooter.• 2001:- It introduced the “Pulsar”.• 2004:- Bal created a new Logo.• 2005:- The “Saffire” was relaunched as the Wave.• 2006:- Bal launched the “Platina”.• 2006:- Indian two wheeler industry was the second largest in the world.
  6. 6. CHANGING THE LOOK
  7. 7. >Bajaj is Indias second largest motorcycle maker, smaller than HondaMotorcycle Scooter India, but larger than TVS Motor Co. Ltd.>Bajaj Auto, is ranked as the world’s fourth largest two- and three-wheeler manufacturer.>The company is well known for their R&D, productdevelopment, process engineering and low-cost manufacturing skills.
  8. 8. Change PortfolioNew launch gave wider rangeRefresh image.
  9. 9. Brand Positioning Statement

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