How do we make brands relevant when producing content?
Within this presentation we explore some key points to think about when producing content to ensure a brand is relevant within this content.
As consumers change the way they consume content, brands and companies need to change the way they communicate with their customers. It is no longer a one-way communication from the brand to their customers. Brands needs to evolve to storytelling and creating content their customers want to consume throughout the entire purchase funnel.
Within this presentation we focus on a case study of a male focused branded content channel called MSN Locker Room. This presentation was presented at the Malaysia Media Conference July 2013.