This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about
“modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be
effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid
understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various
portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web
content portability for your sports brand.