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This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have
heard about “modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how
they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a
solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various
portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web
content portability for your entertainment brand.