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With more and more brands investing time, money and effort in content marketing, there are some great examples out there of successful campaigns that engage customers and secure a solid return on investment.
But there are also plenty of reasons why content marketing campaigns fail to deliver. In this download, we talked to 8 Castleford employees and asked them each to identify a common mistake brands make when it comes to content creation and promotion.
Castleford is Australia and New Zealand's leading content marketing business, with a full-scale, in-house production set-up and Google-certified content strategists. We work with some of the region's leading brands, as well as mid-sized organisations and SMEs. Visit our website to book a demo.