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Mobile @ VRT : Lessons Learned

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Presentation presented at the Medianet Vlaanderen workshop on 15/10/09 (http://www.medianetvlaanderen.be/nl_BE/home/evenementen/wsv091015.html) irst, we survey VRT's mobile initiatives from the past years and present lessons learned from it. Next, we touch upon some possible future directions for the audiovisual content industry.

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Mobile @ VRT : Lessons Learned

  1. 1. Mobile@VRT Lessons Learned Lode Nachtergaele VRT-Medialab aka cast42 Foto: Jimmy Kets
  2. 2. Why mobile ?
  3. 3. Mobile & Broadcast • September 2000 : Bracke & Crabé • Januari 2001 : Sportpersoonlijkheid van het jaar • 2003: De nationale test • 2005: “De thuisploeg”
  4. 4. 2006 Sporza Tour Live
  5. 5. Mobile gaming
  6. 6. Mobiele spelconsoles 80.000.000 Nintendo DS 60.000.000 GBA 40.000.000 PSP 20.000.000 4 Jaar Tijd
  7. 7. 2007 : Emma on TV & PSP •Genre: Telenovela ‘with a who donnit storyline’: •103 x 21 minutes •Channel: één (one – first channel VRT) •Transmission: 4X per week Monday up to Thursday 21.45u •24% shares. •7.7/10 appreciations.
  8. 8. Emma on PSP • every episode ± 4000x downloaded • 5% directly on PSP • 4 Terrabytes served • 1 episode < 32 Megabyte ≈ 2 minutes waiting
  9. 9. IBBT MADUF
  10. 10. Mobile market Devices Network Users Content
  11. 11. Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html
  12. 12. Market Share: Gartner prediction 2012 2009 2012 50,0 45 37,5 39 25,0 12,5 15 14 13 13 13 8 5 0 2 Symbian Android Iphone Win Mob RIM
  13. 13. Mobile market Devices Network Users Content
  14. 14. Belgium networks end 2008
  15. 15. Belgium networks Q2 2009 Proximus Mobistar
  16. 16. Subscriptions influence usage!
  17. 17. Mobile market Devices Network Users Content
  18. 18. What works ?
  19. 19. Mobile usage July 2008
  20. 20. VRT on iphone Q2 2008
  21. 21. Multichannel distribution HTML Drupal, WP, Blogger, ...
  22. 22. Deredactie webapplication
  23. 23. Multichannel distribution Drupal, WP, Blogger, ...
  24. 24. 1,6% pageviews op nieuwsstroom
  25. 25. 2 tire communication www.deredactie.be m.beta.deredactie.be
  26. 26. Steady Growth
  27. 27. bbc.co.uk/mobile
  28. 28. bbc.co.uk/mobile
  29. 29. bbc.co.uk/iplayer
  30. 30. Mobile market Devices Network Users Content
  31. 31. User satisfaction granted with Iphone, Palm Pre & Android 70/100 77/100 83/100 66/100 77/100
  32. 32. Top 1-5 mobile sites NL m.nu.nl google.com m.buienrader.nl m.hyves.nl live.com
  33. 33. Top 5-10 mobile sites NL 9292.nl telegraaf.nl gmail.com ns.nl m.nos.nl
  34. 34. Mobile apps in NL top 10
  35. 35. Back to the future: Teletext • Teletekst has a high rating : 7.1 • Almost 65% would miss the service • Bijna 65% van de ondervraagden zou de dienst erg missen als die niet meer zou bestaan. • 13 - 19 jaar old are the most frequent users Source: Intomart/Gfk for RTL en SBS
  36. 36. Deredactie & Sporza mobiel ieu ws SM Sn 425 ar 3 ng na on tva en de URL

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