About Us




           Stories worth spreading…™
Our
Branding
World View
Our
Branding
World View
Clients



          onebigcampus ®
POV Marketing ©
Point-of-View Marketing
Success
Point-of-View Marketing
Success




                 ©
The Coverage
ROI of Point-of-View Marketing©
Success


                                                                         $10 bil...
The Market Action -- TroopIdeas.com
The Market Action -- TroopIdeas.com
The Coverage
ROI of Point-of-View Marketing©
Success


                                                                         $40 mil...
Quarterly
Magazine
Blog
Capabilities
      AMO
  Introduction
December 17, 2008
AMO Overview - Typical Team


Customer

                       Account
                                     SVP Delivery
 ...
AMO Overview - Steady State Phase

                                                                                       ...
Source: The Standish Group Chaos Report   26
Source: The Standish Group Chaos Report   27
APPROACH




RightLineTM is designed
to address specific client
and project needs in key
areas as they change
throughout t...
www.ITBillofRights.com
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
Braithwaite Communications Capabilities
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Braithwaite Communications Capabilities

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  • POV include Gatorade – water is not enough to achieve peak performanceDove – Real Beauty lies withinWhirlpool – house work shouldn’t take away from life’s work<number>
  • Point-of-View Marketing (POV) is our proprietary approach to targeting and tracking public relations campaigns. Think of it as radar for PR.It is centered on a single, forward-thinking statement to your market – your POV -- and is supported by three layers of expression: Marketing Actions, Market Commentary, and Milestone Announcements.. The milestone announcements
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  • Braithwaite Communications Capabilities

    1. 1. About Us Stories worth spreading…™
    2. 2. Our Branding World View
    3. 3. Our Branding World View
    4. 4. Clients onebigcampus ®
    5. 5. POV Marketing ©
    6. 6. Point-of-View Marketing Success
    7. 7. Point-of-View Marketing Success ©
    8. 8. The Coverage
    9. 9. ROI of Point-of-View Marketing© Success $10 billion in new assets Dozens of Inbound Phone Calls, Meetings Expansion into New centers of influence 400% Increase in customer touch points Positioned as Industry Authority, 14 Million media source Impressions
    10. 10. The Market Action -- TroopIdeas.com
    11. 11. The Market Action -- TroopIdeas.com
    12. 12. The Coverage
    13. 13. ROI of Point-of-View Marketing© Success $40 million in new contracts 8 new mult-million dollar RFPs Expansion into 3 New Branches of Gov. 200% Increase in customer touch points Positioned as Industry Authority 10 Million Impressions
    14. 14. Quarterly Magazine
    15. 15. Blog
    16. 16. Capabilities AMO Introduction December 17, 2008
    17. 17. AMO Overview - Typical Team Customer Account SVP Delivery Manager Bill Lewallen Alliance Competency Centers Project Sponsor Java Microsoft E-Biz QA AMO Director IT Resources Scott Niness VP VP VP VP Project Manager IT Manager Engagement Resource Pool Offshore Manager Bench PMO Director Team Appl. Tech. DB Tech. Lead Lead Onshore Team Functional Specialists QA Manager Testers Developers QA Tester Appl. Tech. Maintenance Support Spec. Test BA’s Lead Developer Writers Alliance Global Delivery Developers Support Spec.
    18. 18. AMO Overview - Steady State Phase Technology / Additional Tool Implementation Alliance PMO-supported tools that improve communication, knowledge transfer, process, visibility, and management reporting (examples: Wiki, JIRA) Process Improvements Efficiency tools such as the PTO Tracker, Capacity Planning Model will ensure a complete support model Cost reductions, process improvements, code consolidation and reuse, and standards Best Practices JIRA Issue Tracking Tool Best Practices (Tools): JIRA What is JIRA? JIRA is an issue tracking and project management application developed to make this process easier for your team. JIRA has been designed with a focus on task achievement, is instantly usable and is flexible to work with. JIRA Features Issue Totals Closed Issues by Month •Manage bugs, features, tasks, improvements or any issue •A clean and powerful user interface that is easy to understand for both business and technical users •Map your business processes to custom workflows •Track attachments, changes, components and versions PeopleCare activities such as Lunch and Learn Sessions, 100 •Full text searching and powerful filtering (customizable, save-able, shareable and subscribe-able!) 250 •Customizable dashboards and real-time statistics Number of Issues Number of Issues 215 •Easily extended to and integrated with other systems (including email, RSS, Excel, XML and source control) 200 80 •Runs on almost any hardware, OS and database platform 192 186 11 Task/Sub Task Req. •Web service enabled for programmatic control (SOAP, XML-RPC and REST interfaces) 174 Total Closed JIRA Costs: $4800 Enterprise License 60 150 22 Bug Req. Deploy a single instance of JIRA in a commercial environment on 1 server; Unlimited projects, users and issues; Free 138 software maintenance for 12 months - including free updates and email support ; Full source code (under a developer 9 98 Total Entered source license which allows for broad customization) 80 75 9 Report Req. 100 40 3 15 60 Total Backlog JIRA Website: http://www.atlassian.com/software/jira/ 58 54 16 10 40 49 4 CI Req. 39 20 7 2 50 23 38 6 26 Continuous Improvement Dashboard, Bi-Weekly KX Sharing 19 16 0 0 Dec Jan Feb March Nov Dec Jan Feb March Months Month © 2004 EMC Corporation. All rights reserved. 38 New Issues by Month Currently Open Issues by Month Sessions are designed to improve morale and retention 120 250 Number of Issues 100 23 [ENFP] [INFP] [ENFJ] [INFJ] [ESTJ] [ISTJ] [ESFJ] [ISFJ] 200 Number of Issues 21 Task/Sub Task Req. 11 22 Task/Sub Task Req. 25 [ENTP] [INTP] [ENTJ] [INTJ] [ESTP] [ISTP] [ESFP] [ISFP] 5 13 80 7 11 15 14 150 21 12 Bug Req. Bug Req. 16 0 28 19 60 10 Report Req. Report Req. 20 100 5 40 17 19 159 148 141 12 140 CI Req. CI Req. 3 50119 10 44 20 5 28 27 15 0 0 Myers Briggs / Jung’s Typology Dec Jan Feb March Nov Dec Jan Feb March Teambuilding Exercise Month Month Discovery Integration Optimization Steady State
    19. 19. Source: The Standish Group Chaos Report 26
    20. 20. Source: The Standish Group Chaos Report 27
    21. 21. APPROACH RightLineTM is designed to address specific client and project needs in key areas as they change throughout the software lifecycle. 28
    22. 22. www.ITBillofRights.com

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