A presentation of Design Criticism and the Creative Process, originally published on A List Apart, for Ignite Toronto on February 10, 2011. The slides are Pechu Kucha style, meant to be onscreen for 15 seconds before automatically advancing to the next slide. I discuss how to improve critiques and get more out of them. Read the original article here: http://www.alistapart.com/articles/design-criticism-creative-process/

1. Design Criticism
and the
Creative Process
Cassie McDaniel / @cassiemc

2. To avoid criticism:
says Elbert Hubbard, American writer

3. Good criticism guides good design
photo by JMRosenfeld

4. Bad criticism impedes good design
photo by JMRosenfeld

5. The ideal design process
Blank Objective
page

6. The realistic design process
Blank Objective
page

7. The solution
Feedback
Blank Objective
page

8. ! Difficult feedback

9. ! Subjective criticism

10. Establish clear, measurable goals.

11. ! Lack of clarity

12. Speak clearly
(Most people don’t)

13. ! Micromanagement
Make that headline
2pt sizes bigger.
3pt smaller
bigger

14. Focus on the problem, not the solution.

15. ! Design apathy
It looks fine.
Let’s go with it.

16. Talk about your rationale.

17. ! Too much negativity
mood imagery
colors layout type
buttons hair

18. Criticism is negotiable.

19. The better we
communicate,
The less we need
to negotiate.

20. @cassiemc
“Design Criticism and the Creative Process”
Full article on www.alistapart.com
www.cassiemcdaniel.com