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Statistics and secondary research


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Statistics and secondary research

  1. 1. FMP Graphic Novel Secondary ResearchInternet Research on statisticsStatistics and Trends for Print and Digital Comics, Graphic Novels, and MangaFrom a Comic Book Report:The 2010 ICv2 White Paper was only shown in partial as, of course, the year hasnt ended, but Griepp found it worthwhile to present some trends divined fromhis analysis of what had sold already this year as even without the typically eventful holiday sales information, he could gain " feel for the annual trends." Thisheld particularly true when comparing current comics sales to the back half of 2009.Last year, print comics as a whole saw an estimated $680 million generated at retail (graphic novels accounting for about $370 million to comics periodicals $310mil). So far in 2010, the graphic novel category has fallen down 20% while comics have ticked up 1% with Griepp noting that "graphic novels pulled the overallmarket down." Even though comics were down 3% in 2009, meaning theyre trending a bit up now, he called their performance "relatively flat."The trends in the periodical market remained flat in dollars as 2010 got underway due to an increasing average cover price and "no real huge hits" in July andAugust, which were particularly low months (falling down about 14%). "Overall in general, fans are paying more money for the same amount of content they werea few years ago," he said as in the first two quarters of the year, the average cover price $3.51, compared to a $3.38 average in 2009.Overall, [Milton] Griepp from ICv2 characterized the digital sales revolution as the fourth major change in comic sales since he began working in the business inthe 1970s after the rise of comic shops in the 80s wiping out newsstand, the speculator book and subsequent DM bubble burst and the recent growth of thegraphic novel in bookstores. "All of these have created new fans," he said. "And as we enter this phase of digital, we feel it represents an opportunity" unique fromother businesses which are mass mediums already. Comics works as a niche market, Griepp argued, but with digital distribution new fans may be built as peoplewho know the characters of comics have the actual medium made available for them.Things have never been better for graphic novels. Unlike the computer and gardening categories that are caught in a tail-spin of decline, unit and dollar salesof graphic novels are at their highest since the boom years of the 1990’s. More of them than ever before are being sold in bookstores, and readership isgrowing both vertically (in absolute numbers) and horizontally (to new market segments).According to ICv2—a “pop culture trend tracker” that compiles annual statistics for the comic book and graphic novel market—2006 was a “banner year”that saw graphic novels outselling comic magazines for the second year in a row (sales of graphic novels exceeded those of comic magazines for the first timein 2005). Total North American sales for graphic novels in 2006 was $330 million, a 12% increase over 2005 and about $20 million more than comicmagazines; the combined market total of $640 million was the highest its been in over ten years.Milton Griepp, the ICv2 President, attributed the category’s revival to a number of factors, including the growth of manga, the increase in female readership,movie and TV tie-ins, increased sales to libraries and schools, and general mainstream acceptance. The manga title Naruto, Vol. 9, sold 100,000 copies inbookstores alone, more than any other graphic novel in 2006; among non-manga titles, V for Vendetta led the pack with 80,000 copies sold in bookstoreslast year. Titles like X-Men: The Characters and Their Universe, and Lost Girls, which both carried a suggested retail price of $75, also enjoyed healthy sales inbookstores. The success of the 9/11 Commission Report showed that even non-fiction can be sold in the graphic novel format.
  2. 2. According to a presentation by Griepp at the ICv2 Graphic Novel Conference (part of New York Comic-Con), dollar sales of graphic novels haveincreased almost five-fold since 2001:2001 = $75 million2002 = $130 million2003 = $195 million2004 = $245 million2005 = $295 million2006 = $330 millionThe breakdown by sales channel during those same years shows that dollar sales of graphic novels in bookstores has increased at more thantwice the rate as sales in comics shops: Year Comics Shops Bookstores2001 $ 43 million $ 32 million2002 $ 50 million $ 60 million2003 $ 60 million $105 million2004 $ 67 million $140 million2005 $ 78 million $167 million2006 $110 million $220 millionManga is still the catalyst for growth in the graphic novels category, accounting for 43% of Diamond Comic Distributors’ new releases and 46% oftheir 10,000-plus active backlist. Griepp thinks that Tokyo pops expansion of their authentic manga line back in 2001, and the creation of originalmaterial for girls, is what saved the category. He estimated total 2006 manga sales (including magazines) at $170-200 million. Also helping thegrowth of manga in the U.S. is its growing appeal to juvenile readers, who play video games based on manga, and watch anime on the CartoonNetwork. The hot new growth category is something called yaoi, which in the U.S. takes the form of sexually explicit, gay-themed comics.According to Simba Information’s Business of Consumer Book Publishing, the leading graphic novel publishers in 2006, accounting for the lion’sshare of revenues in the category, were the Del Rey imprint of Random House, DC Comics, Marvel Enterprises, and Dark Horse Comics.According to Books In Print, 2,711 new graphic novels were published in the U.S. in 2006, a 16% increase over 2005. Since 2002, the number ofnew graphic novels has more than doubled
  3. 3. Forum Polls on Graphic Novels you ever created your own graphicnovel?The fans pick: No 80% 20%Favourite Graphic Novel of all time?The fans pick: Watchmen 67% 11%Print Graphic Novels 75% ¾ votersDigital Graphic Novels 25% ¼ voters
  4. 4. Forum:What Graphic Novels are you Reading at the Moment? reading Ghost in the Shell, by Masamune Shirow, again, followed by his other works, Dominion,and Black Magic.I just read the third volume of collected comics of Joss Whedons version of the Astonishing X-Men.Just finished reading Bad Company - Goodbye Krool World graphic novel by Peter Milligan, BrettEwins, Jim McCarthy and Steve Dillon - Remember reading this years ago.....well worth a look.Re-reading Neil Gaiman/Yoshitaka Amanos The Dream Hunters. What can I say, its one of myfavourites. About to read RG Veda, by CLAMPGoing through a Hellboy phase at the moment. Just finished Hellboy Conqueror Worm, now mightgo on to the B.P.R.D. comics. Also reading a Hellboy Novel, The Bones of Giants. Its actually reallygood, a lot more engrossing then some of the comic stories.Am working my way through Fables as well as Hellboy and Constantine. Its not so easy to get comicbooks/graphic novels here, especially complete sets so I pick them up whenever I can.I read 300 a couple weeks back. Good, though nothing amazing about it, I thought... Am nowworking my way through Fables.
  5. 5. Graphic Novels Reluctance to Promote and Concerns with Graphic NovelsDespite the rising popularity of graphic novels, and the numerous benefits andstrengths of the genre, there is still a great deal of reluctance among educators and othersto use and promote them. Two of the most common reasons for this reluctance are thatmany perceive graphic novels as too violent and potentially dangerous to young readers,and that graphic novels are not of any real substance as far as literature goes. Much of thefear for immorality in graphic novels still stems from the 1950s backlash against comics.Some people, when they hear the word ‘graphic,’ immediately think pornographicmaterial. While there are indeed sexually explicit graphic novels, they are no morecommon than those of other texts (Rudiger & Schliesman, 2007). This perception is oftenfound when adults view Manga, as some of them are potentially offensive. It is importantto understand that the majority of Manga are not sexual or violent, and for the few thatare, Japanese writing may lean towards this trend due to the fact that the Japanese have atradition of having clear definitions between reality and fantasy in literature (Schodt,1996). With other graphic novels that may contain adult content, just as with other booksand media, teachers should screen materials before allowing students to read them, and ifnecessary, get parental permission before using adult-content material in the classroom(Schwarz, 2002b). Librarians in particular are very careful to note that parents and otheradults have tried to censor graphic novels such as Sin City by Frank Miller and TheSandman series by Neil Gaiman. Censorship of graphic novels deserves the sameattention and debate as with other texts, as many books found in a public library deal withadult topics such as murder, violence, and sex (Gorman, 2002).