Using Market Research to  Improve Student Experiences Cassandra Erbs  I  Thursday, 11 September 2008
Questions <ul><li>Who currently conducts research within the school? </li></ul><ul><ul><li>With students? </li></ul></ul><...
Outline Part 1-  Secondary research Part 2  - Primary research Part 3  – What we do with it
What do we do? <ul><li>Statistical research and benchmarking by monitoring and maintaining  secondary  (desktop) research ...
How? <ul><li>ABS </li></ul><ul><li>ISQ </li></ul><ul><li>Media </li></ul><ul><li>Conferences </li></ul><ul><li>Collateral ...
For example <ul><li>From ABS </li></ul><ul><ul><li>224,000 in the Western Suburbs of which 89,000 are aged 30-54 years </l...
For example <ul><li>From ISQ </li></ul><ul><ul><li>Size, location, affiliation, student / teacher ratio, enrolments, sourc...
For example <ul><li>Other schools </li></ul>
For example <ul><li>From the Media   </li></ul>
For example <ul><li>From sites such as  www.brisbaneschild.com.au  who conduct regular parent surveys </li></ul><ul><li>Ho...
For example <ul><li>From sites such as  www.trendwatching.com </li></ul>
What else do we do? <ul><li>Obtain feedback or  primary  research from key stakeholders on a regular basis to assist ongoi...
How? <ul><li>Parent Survey </li></ul><ul><li>Staff Survey  </li></ul><ul><li>Student Research </li></ul><ul><li>Teaching /...
Parent Survey <ul><li>Every two years </li></ul><ul><li>Conducted by external agency (to demonstrate independence) – Insig...
Parent Survey <ul><li>Overall satisfaction index 90.3 (from 88.5 in 2005) with 80 average for schools </li></ul><ul><li>89...
Parent Survey <ul><li>Parents told us: </li></ul><ul><li>They appreciated and valued the increased focus on academic rigou...
Parent Survey <ul><li>Some comments </li></ul><ul><li>The academic standard is very high. Teaching staff are exceptional a...
Staff Survey <ul><li>Every year </li></ul><ul><li>Conducted internally with all staff </li></ul><ul><li>Covers: </li></ul>...
Staff Survey <ul><li>88% of staff said St Aidan’s as an employer was either good to excellent </li></ul><ul><li>96% agreed...
Staff Survey <ul><li>Some comments: </li></ul><ul><li>Strong, supportive environment </li></ul><ul><li>Great facilities </...
Student Research <ul><li>Student Surveys with Years 7 to 12 </li></ul><ul><ul><li>Conducted internally by a paper survey (...
Student Research <ul><li>Exit Surveys </li></ul><ul><ul><li>Tracking of student  destinations through  reports such as  ‘N...
Student Research <ul><li>‘ Carpet Conversations’ with Year 6 to 12 </li></ul><ul><ul><li>Conducted by members of the Educa...
Student Research <ul><li>Some comments (from Year 12 groups) </li></ul><ul><ul><li>Year 12 very similar to Year 11.  Big j...
Other research <ul><li>Teaching / Classroom research </li></ul><ul><li>Exit interviews </li></ul><ul><li>Non-Acceptance of...
What do we do with it? <ul><li>Review and interpret data on a regular basis and report back to School Council and SLT </li...
What else do we do? <ul><li>Provide parents with informative and timely communication about their child’s progress through...
Future plans… <ul><ul><li>Continue with current market research program of primary and secondary research. </li></ul></ul>...
Summary <ul><ul><li>Use the research already out there (Secondary) </li></ul></ul><ul><ul><li>Use the information coming f...
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Using Market Research to Improve Student Experiences

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Using Market Research to Improve Student Experiences - Presented at the ADAPE 2008 Conference

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  • Teaching / Classroom research Lesson feedback – at the end of each lesson What was best this lesson? What could be improved about this lesson? Teaching feedback –end of term / semester Exit interviews (Telephone or In-person) with staff/students/families leaving Reason for leaving Where are they going to Is there anything the school could do to prevent the loss of the student / staff member Non-Acceptance of Place Survey – ongoing Reason deciding not to proceed with enrolment Where are they going to instead Is there anything the school could do to prevent the loss of the student New Parent Telephone interviews – yearly between the beginning and end of Term 2 - Questions include: How has your daughter settled in to St Aidan’s? What are some of the things you and your daughter are enjoying about being at St Aidan’s? How is she finding the teaching program? Are you receiving communication from the school such as the Newsletter?     Open Day questions include : Time of arrival Current/Enrolled/New parent Postcode Current school How they heard about the event Preferred day / time to experience the school No. of people in group
  • Parent / Teacher interviews Yearly or as required Implemented through Parent Teacher Online Parent Lounge Works with the TASS database Provides information on: Timetable Results Medical information On-line access to the activities and tasks set by the teachers Latest sporting news and scores Bulletins and calendar information Functionality includes: Ability to update address information In the near future: Progressive results entered by teachers Completed academic reports Ability to pay school accounts Access to teaching staff School policy parents receive a response within 48 hours Can be accessed via: Email / Telephone / By appointment Formal Reporting School reports each semester Numeracy and Literacy testing (Years 3, 5, 7 &amp; 9) QCS - Queensland Core Skills) Test (Year 12) OP - Overall position and Field Positions (Year 12 for entry into Tertiary institutions)
  • Using Market Research to Improve Student Experiences

    1. 1. Using Market Research to Improve Student Experiences Cassandra Erbs I Thursday, 11 September 2008
    2. 2. Questions <ul><li>Who currently conducts research within the school? </li></ul><ul><ul><li>With students? </li></ul></ul><ul><ul><li>With parents? </li></ul></ul><ul><ul><li>With prospective parents? </li></ul></ul><ul><ul><li>With staff? </li></ul></ul><ul><ul><li>With past students? </li></ul></ul><ul><li>Outside of the school? </li></ul>
    3. 3. Outline Part 1- Secondary research Part 2 - Primary research Part 3 – What we do with it
    4. 4. What do we do? <ul><li>Statistical research and benchmarking by monitoring and maintaining secondary (desktop) research including: </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Competitor analysis </li></ul></ul><ul><ul><li>Industry trends </li></ul></ul><ul><ul><li>Environmental influences. </li></ul></ul>
    5. 5. How? <ul><li>ABS </li></ul><ul><li>ISQ </li></ul><ul><li>Media </li></ul><ul><li>Conferences </li></ul><ul><li>Collateral from other schools </li></ul>
    6. 6. For example <ul><li>From ABS </li></ul><ul><ul><li>224,000 in the Western Suburbs of which 89,000 are aged 30-54 years </li></ul></ul><ul><ul><li>48.9% or 44,000 people aged 30-54 </li></ul></ul><ul><ul><li>41.1% or 30,000 people have children aged under 16 years in the household </li></ul></ul><ul><ul><li>50.7% or 56,000 of people with household income great than $60K </li></ul></ul><ul><ul><li>47.3% or 72,000 of those are currently employed </li></ul></ul>
    7. 7. For example <ul><li>From ISQ </li></ul><ul><ul><li>Size, location, affiliation, student / teacher ratio, enrolments, source income, capital funding </li></ul></ul>
    8. 8. For example <ul><li>Other schools </li></ul>
    9. 9. For example <ul><li>From the Media </li></ul>
    10. 10. For example <ul><li>From sites such as www.brisbaneschild.com.au who conduct regular parent surveys </li></ul><ul><li>How does your child travel to school? </li></ul><ul><ul><ul><ul><ul><li>Private vehicle 60.98% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Walks/cycles 27.62% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Public transport 11.4% </li></ul></ul></ul></ul></ul><ul><li>Would you like to see more integration of new technologies at your child’s school? </li></ul><ul><ul><li>Yes 90.7% </li></ul></ul><ul><ul><li>No 7.7% </li></ul></ul><ul><ul><li>Not sure 1.6% </li></ul></ul>
    11. 11. For example <ul><li>From sites such as www.trendwatching.com </li></ul>
    12. 12. What else do we do? <ul><li>Obtain feedback or primary research from key stakeholders on a regular basis to assist ongoing development and improvement with </li></ul><ul><ul><li>Parents </li></ul></ul><ul><ul><li>Current students </li></ul></ul><ul><ul><li>Past students </li></ul></ul><ul><ul><li>Staff (teaching and support) </li></ul></ul><ul><ul><li>Prospective parents </li></ul></ul>
    13. 13. How? <ul><li>Parent Survey </li></ul><ul><li>Staff Survey </li></ul><ul><li>Student Research </li></ul><ul><li>Teaching / Classroom research </li></ul><ul><li>Exit Interviews </li></ul><ul><li>New Parent Telephone interviews </li></ul><ul><li>Non-Acceptance of Place Survey </li></ul><ul><li>Event Surveys </li></ul>
    14. 14. Parent Survey <ul><li>Every two years </li></ul><ul><li>Conducted by external agency (to demonstrate independence) – Insight Plus </li></ul><ul><li>Covers: </li></ul><ul><ul><li>Overall satisfaction </li></ul></ul><ul><ul><li>Likelihood of recommendation </li></ul></ul><ul><ul><li>Areas ranked by importance </li></ul></ul><ul><ul><li>Areas ranked by satisfaction </li></ul></ul><ul><ul><li>Broken down from whole school into early childhood (P-3), Primary (P-7) and Secondary (8-12) </li></ul></ul><ul><ul><li>Benchmarked against previous surveys and other school’s results </li></ul></ul>
    15. 15. Parent Survey <ul><li>Overall satisfaction index 90.3 (from 88.5 in 2005) with 80 average for schools </li></ul><ul><li>89% said they are either likely or very likely to recommend the school to other parents. </li></ul>
    16. 16. Parent Survey <ul><li>Parents told us: </li></ul><ul><li>They appreciated and valued the increased focus on academic rigour and extension. </li></ul><ul><li>They had a very high degree of satisfaction with co-curricular program at the school. Achievement in visual and performing arts and sport is valued. </li></ul><ul><li>They wanted continued and improved focus on technology integration in the Senior School. </li></ul><ul><li>They had a desire for a continued and increased focus on literacy and numeracy. </li></ul><ul><li>They believed St Aidan's holds a strong and growing reputation in the community. </li></ul><ul><li>They wanted more opportunities for students to develop leadership skills in the Junior School. </li></ul>
    17. 17. Parent Survey <ul><li>Some comments </li></ul><ul><li>The academic standard is very high. Teaching staff are exceptional and go above and beyond in every way. Facilities and grounds are very good. Class sizes are small. </li></ul><ul><li>The school has good values, a high quality education and very high quality teaching staff. </li></ul><ul><li>Caring and informed staff, child acknowledged as individual. </li></ul><ul><li>Wonderful sense of place and purpose for the girls. </li></ul><ul><li>Small school achieving excellent academic results </li></ul>
    18. 18. Staff Survey <ul><li>Every year </li></ul><ul><li>Conducted internally with all staff </li></ul><ul><li>Covers: </li></ul><ul><ul><li>Job satisfaction </li></ul></ul><ul><ul><li>Pay </li></ul></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Respect between staff and students </li></ul></ul><ul><ul><li>Understanding of mission and goals </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Broken down from all staff to teaching and support staff </li></ul></ul>
    19. 19. Staff Survey <ul><li>88% of staff said St Aidan’s as an employer was either good to excellent </li></ul><ul><li>96% agreed to strongly agreed the primary concern of everyone in our School is the learning of students </li></ul>
    20. 20. Staff Survey <ul><li>Some comments: </li></ul><ul><li>Strong, supportive environment </li></ul><ul><li>Great facilities </li></ul><ul><li>High standard of work expectation </li></ul><ul><li>The students are lovely people </li></ul><ul><li>I love what I do everyday </li></ul>
    21. 21. Student Research <ul><li>Student Surveys with Years 7 to 12 </li></ul><ul><ul><li>Conducted internally by a paper survey (moving to online in 2009) </li></ul></ul><ul><ul><li>Conducted in relation to specific programs such as the Social and Emotional Learning program and ‘Futures Week’ </li></ul></ul>
    22. 22. Student Research <ul><li>Exit Surveys </li></ul><ul><ul><li>Tracking of student destinations through reports such as ‘Next Steps’ </li></ul></ul>
    23. 23. Student Research <ul><li>‘ Carpet Conversations’ with Year 6 to 12 </li></ul><ul><ul><li>Conducted by members of the Educational Leadership Team </li></ul></ul><ul><ul><li>Small group in an informal setting </li></ul></ul><ul><ul><li>Use some opening questions with younger grades to get conversation going </li></ul></ul>
    24. 24. Student Research <ul><li>Some comments (from Year 12 groups) </li></ul><ul><ul><li>Year 12 very similar to Year 11. Big jump from Year 10 to Year 11. Told it was hard but didn’t realise </li></ul></ul><ul><ul><li>QCS Trial helpful. Feel well prepared </li></ul></ul><ul><ul><li>Enjoy the personal relationship with teachers </li></ul></ul><ul><ul><li>Y8/Y12 lockers work. Really good way to meet them </li></ul></ul><ul><ul><li>Year Coordinator for 5 years is good </li></ul></ul>
    25. 25. Other research <ul><li>Teaching / Classroom research </li></ul><ul><li>Exit interviews </li></ul><ul><li>Non-Acceptance of Place Survey </li></ul><ul><li>New Parent interviews </li></ul><ul><li>Event surveys </li></ul>
    26. 26. What do we do with it? <ul><li>Review and interpret data on a regular basis and report back to School Council and SLT </li></ul><ul><li>Incorporate into the strategic planning process </li></ul>
    27. 27. What else do we do? <ul><li>Provide parents with informative and timely communication about their child’s progress through: </li></ul><ul><ul><li>Parent / Teacher interviews </li></ul></ul><ul><ul><li>Parent Lounge </li></ul></ul><ul><ul><li>Access to teaching staff </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Website </li></ul></ul>
    28. 28. Future plans… <ul><ul><li>Continue with current market research program of primary and secondary research. </li></ul></ul><ul><ul><li>Improved access and education of Parent Lounge </li></ul></ul><ul><ul><li>Improved content for Parent Lounge (through teaching staff) </li></ul></ul><ul><ul><li>Continuous reporting </li></ul></ul>
    29. 29. Summary <ul><ul><li>Use the research already out there (Secondary) </li></ul></ul><ul><ul><li>Use the information coming from your key stakeholders (Primary) </li></ul></ul><ul><ul><li>Make sure you feedback research results into the school community </li></ul></ul><ul><li>And finally… </li></ul><ul><li>Don’t be steer too far from your strategic direction but allow the research to inform your direction and improve student experiences. </li></ul>

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