FACEBOOK Facebook is a social networking website launched in February 2004that is operated and privately owned by Facebook, Inc., with more than845 million active users. Mark Elliot Zuckerberg( Born May14, 1984) is anAmerican computer programmer and Internet entrepreneur. He is bestknown for co-founded as a private company in 2004 by Zuckerberg andclassmates Dustin Moskovitz, Eduardo Saverin, and Chris Hughes whilethey were students at Harvard University.
WHAT KIND OF PEOPLE USE FACEBOOK People ages 18-34 spend the most time on Facebook, consisting of8.5 hours out of 22.4 spent on line. People over 55 spend 4.6 out of atotal 21.5 hours on line.
FACEBBOOK STATS- GENERAL GROWTHMore than 300 million active userMore than 150 million user log on each dayMore than 2/3rds of users outside of collegeThe fastest growing demographic is 35&years.About 70% of facebook users outside the U.S.
“WHAT’S HAPPENING HERE? Every serious business should have a presence on social networks. Business need to make their connections meaningful. Website magazine August 2009 Welcome to the Revoulution
FACEBOOK STAT-USER ENGAGEMENT Average user has 130 friends on the site More than 6 billion minutes spent a day More than 40 million user update their statuses once each day More than 10 million users become fans of pages each day
FACEBOOKOn May24,2007 Zuckerberg announced Facebook Platform adevelopment platform for programmers to create social applications withFacebook. Within weeks, many applications had been built some alreadyhad millions of users. It grew to more than 800,000 developers aroundthe world building applications for Facebook Platform. On November6,2007, Zuckerberg announced a new social adversting system calledBeacon, which enabled people to share information with their Facebookfriends based on their browsing activities on other sites.
FACEBOOK In 2010 Zuckerberg was named Time Magazine’s Person of theyear. As of 2011, his personal wealth was estimated to be $17.5 billionmaking him one of the world’s youngest billionaires. On July21, 2010, Zuckerberg reported that the company reached the 500million-user mark. In 2010, Steven Levy who authored the 1984 bookHacers: Heroes of the Computer revolution, wrote that Zuckerberclearly thinks of himself as a hacker.
FACEBOOKPresident Barack Obama and Zuckerberg talk before a privatemeeting where Obama dined with technology business leaders inWoodside, California, February 17,2011.
WHAT IS FACEBOOK Cassandra Carey Media 7:00 to 9:45