Perceived risks

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Perceived risks

  1. 1. Alpeq Soykan Peqceived Risks
  2. 2. Peqceived Risks Functional Risk Will the product perform as I expect? Physical Risk Can the product hurt me or my family? Euroncap cerficate is a sign for safety Alpeq Soykan Cansu Eqsayaq
  3. 3. Peqceived Risks Social Risk What will my peers think? Psychological Risks Am I doing the right thing? This will be a strong motivator in car sales for the environ-mentally concerned Alpeq Soykan Cansu Eqsayaq
  4. 4. Peqceived Risks Financial Risk Can I afford the purchase? This is a major problem for most people buying car. Temporal Risk How much time and effort may I expend to make this purchase? This may be the greatest perceived risk for the plant and produce retailer to overcome. Alpeq Soykan Cansu Eqsayaq
  5. 5. Peqceived Risks Sensory Risk This risk refers to unwanted impact of any of the five senses. Smell of leather couches, non-smoking cars for second hand, small indicators on the car. (Volkswagen has purple light on the indicators.) Alpeq Soykan Cansu Eqsayaq
  6. 6. How can we handle these qisks? • Relying on a firm that has a good reputation • Looking for quarantees & warranties • Visiting service facilities • Customization • Visiting or use a trial before • Compare service offerings and search for independent reviews/ratings • Descriptive ads Alpeq Soykan Cansu Eqsayaq
  7. 7. Alpeq Soykan Cansu Eqsayaq

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