Recession-Proof Your Practice




         How to Survive and Thrive in an Uncertain Economy


                    Lynn Gr...
Recession-Proof Your Practice




          What has been laid bare?

           In your business?
           In your life...
Recession-Proof Your Practice




         CRISIS-PROOF YOUR PRACTICE
         by Lynn Grodzki (WW Norton, 2009)




     ...
Recession-Proof Your Practice




           Coaching Books by Lynn Grodzki




          Behind-the-scenes look
         ...
Recession-Proof Your Practice




          Recession Statistics


           55% say today’s economy is hurting their pra...
Recession-Proof Your Practice




          4-Step Crisis-Proofing Plan

           1. Review
           2. Recommit
     ...
Recession-Proof Your Practice




          Crisis-Proofing Mantras

            Profit, not growth
            Small step...
Recession-Proof Your Practice




        Differentiation


           You are NOT your business


           Your busines...
Recession-Proof Your Practice




          First things first

           Daily action: One step I take each day is:
    ...
Recession-Proof Your Practice




          Reconciling profit and service

          profit --
          financial gain, ...
Recession-Proof Your Practice




          Entrepreneurial Mindset

          Given a set of circumstances, they see
    ...
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Top Ten Stepsto Recession Proof Your Practice2009

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Top Ten Stepsto Recession Proof Your Practice2009

  1. 1. Recession-Proof Your Practice How to Survive and Thrive in an Uncertain Economy Lynn Grodzki, LCSW, MCC The Top Ten Steps to Recession-Proof Your Practice copyright 2009 by Lynn Grodzki, all rights reserved A crisis is a terrible thing to waste. (Paul Romer) copyright 2009 by Lynn Grodzki, all rights reserved copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 1
  2. 2. Recession-Proof Your Practice What has been laid bare? In your business? In your life? In your health? In your relationships? copyright 2009 by Lynn Grodzki, all rights reserved Time is a factor… copyright 2009 by Lynn Grodzki, all rights reserved What every business owner needs Crisis-Proofing Plan Prevent present and future problems Show you what to do Suggest how to be copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 2
  3. 3. Recession-Proof Your Practice CRISIS-PROOF YOUR PRACTICE by Lynn Grodzki (WW Norton, 2009) copyright 2009 by Lynn Grodzki, all rights reserved Lynn Grodzki, LCSW, MCC Former business executive in family company Psychotherapist in 6-figure managed-care free private practice since 1988 Business coach for therapists and other reluctant entrepreneurs since 1996 Author of 5 books on practice-building Monthly email newsletter read by 7000 readers online copyright 2009 by Lynn Grodzki, all rights reserved Practice-building Books by Lynn Grodzki Step by step Best-selling “bible” practice- building on practice- workbook (2003) building (2000) copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 3
  4. 4. Recession-Proof Your Practice Coaching Books by Lynn Grodzki Behind-the-scenes look Voice of realism for coaches into 15 coaching practices copyright 2009 by Lynn Grodzki, all rights reserved Symptoms of a practice in crisis What worked before doesn’t work now Referrals declining, demand weak Competition up Fees down, expenses up Other fluctuations copyright 2009 by Lynn Grodzki, all rights reserved Symptoms of owner in crisis Worried & anxious Fight or flight When the self leaves the self copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 4
  5. 5. Recession-Proof Your Practice Recession Statistics 55% say today’s economy is hurting their practices (Psychology Today) 22% income decline since 2000 2006 average therapist “salary” = $30,000 a year, before taxes More therapists discouraged about future copyright 2009 by Lynn Grodzki, all rights reserved Managed-care dollars shifting Health spending 16 percent of the GDP (25% by 2030) 1992 insurance dollars for mental health services = 10% 2007 insurance dollars for mental health services = 1.5% copyright 2009 by Lynn Grodzki, all rights reserved Self-pay market hurting 2000, self-pay clients = 44% of caseload 2006, self-pay clients = 26% of caseload copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 5
  6. 6. Recession-Proof Your Practice 4-Step Crisis-Proofing Plan 1. Review 2. Recommit 3. Rebrand 4. Reinvest copyright 2009 by Lynn Grodzki, all rights reserved Attitudes about Change Resist Assist "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." (Darwin) copyright 2009 by Lynn Grodzki, all rights reserved Paradigm Shift Change is not a threat Survival is not the goal copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 6
  7. 7. Recession-Proof Your Practice Crisis-Proofing Mantras Profit, not growth Small steps count The most flexible practice wins copyright 2009 by Lynn Grodzki, all rights reserved Flexibility Pricing Accessibility Services Can you dance with the current changes in the market? copyright 2009 by Lynn Grodzki, all rights reserved Healing the Split You ______ your craft (your feelings about the work you do) You ______ business (your feelings about marketing, admin, organization, money, etc.) People who succeed in business are ________________ copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 7
  8. 8. Recession-Proof Your Practice Differentiation You are NOT your business Your business IS a good reflection of you All actions you will take in your business are either fear-based or love-based copyright 2009 by Lynn Grodzki, all rights reserved “Fear is the energy which contracts, closes down, draws in, runs, hides, hoards, harms. Love is the energy which expands, opens up, sends out, stays, reveals, shares, heals. Fear holds close, love holds dear. Fear grasps, love lets go.” (Neil Donald Walsch) copyright 2009 by Lynn Grodzki, all rights reserved Assess quickly What are your business strengths and limitations? Of the top 4 challenges you face today, which need attention immediately? What are the 3 business opportunities that you are currently not making the most or anything of? copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 8
  9. 9. Recession-Proof Your Practice First things first Daily action: One step I take each day is: Weekly intention: I stay in a positive mindset by: Monthly commitment: The resources I am giving to my practice are: copyright 2009 by Lynn Grodzki, all rights reserved Autonomy No more unhealthy dependency Consumer model of meeting public Find “value proposition” copyright 2009 by Lynn Grodzki, all rights reserved Services that sell Psychological services for children: ADD, learning/emotional disabilities, sensory integration, autism spectrum, Asperger’s syndrome, educational psychological assessments, high-risk teens, anorexia. Marriage Savers: pre-marital, divorce busters, financial counseling, parenting classes Career Savers: court-referred therapy, anger management, out-patient addiction treatment including and internet or sex addiction. copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 9
  10. 10. Recession-Proof Your Practice Reconciling profit and service profit -- financial gain, an advantage, moneymaking service -- assistance, helping others, benefiting the public copyright 2009 by Lynn Grodzki, all rights reserved Check Your Money Beliefs Deprivation Dissociation Deification Demonization copyright 2009 by Lynn Grodzki, all rights reserved Strategic Focus Passion Reputation Profit Copyright by Lynn Grodzki, 2009 all rights reserved 10
  11. 11. Recession-Proof Your Practice Entrepreneurial Mindset Given a set of circumstances, they see opportunity Given a problem, they are both optimistic and pragmatic They expect a lot from themselves and others and want a lot for themselves and others Persistence is their middle name They enjoy making money They see abundance copyright 2009 by Lynn Grodzki, all rights reserved Copyright 2006 by Lynn Grodzki. LCSW, MCC Abundance “Put down the weight of your aloneness and ease into the conversation. “The kettle is singing even as it pours you a drink, the cooking pots have left their arrogant aloofness and seen the good in you at last. “All the birds and creatures of the world are unutterably themselves. “Everything is waiting for you.” ( David Whyte, “Everything is Waiting for You” ) copyright 2009 by Lynn Grodzki, all rights reserved privatepracticesuccess.com Free email newsletter, subscribe at the website Internet resources, free articles Individual and small group teleclass coaching copyright 2009 by Lynn Grodzki, all rights reserved Copyright by Lynn Grodzki, 2009 all rights reserved 11

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