Maximizing your LinkedIn Profile: From Setup to Success

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Want to get more out of your LinkedIn profile? Use this presentation as a guide to ensure you are getting the most out of your LinkedIn.

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Maximizing your LinkedIn Profile: From Setup to Success

  1. 1. LINKEDIN FROM SETUP TO SUCCESS MAXIMIZING YOUR PROFILE @caseymaeknoxCasey Knox, Southside Creative Group
  2. 2. “personal branding is about figuring out who you are and what turns you on and then monetizing it.” 3 Your Digital Footprint = your personal brand - Kelly Cutrone
  3. 3. IT’S THE STANDARD STREET CRED From digital resume to professional network, build credibility and trust for you and your company. BE MORE FINDABLE SEARCHABILITY Page one Google search results and LinkedIn search. INQUIRIES NEW BUSINESS From speaking opps to new client projects. RECRUIT OR BE RECRUITED CAREER OPPS This platform caters to recruiters and referrals. 4 WHY LINKEDIN?
  4. 4. 5 The Latest on LinkedIn ★ 2 new members per second ★ 39M college students/recent grads ★ 2.1M LinkedIn Groups ★ 1.5M share buttons on unique sites
  5. 5. 6 Proactively find others by connecting your address books, tagging employers, and joining groups and discussions CONNECT Use keywords and keep it highly relevant. MARKET YOURSELF Build a robust profile. Tell your professional career story and include a range of accolades and experiences. CREATE Update your summary, community involvement, status updates weekly. OPTIMIZE 4 Steps to success
  6. 6. SECTIONNo. 1setting up a rockin’ profile 7
  7. 7. BASIC FRAMEWORK 1.  Headline 2.  Summary 3. Experience 8
  8. 8. OTHER IMPORTANT STUFF 1.  HONORS, AWARDS, Certifications, 2.  Volunteer experiences & causes 3. Interests & personal details 9
  9. 9. RANDOM TIPS 1.  CUSTOM URL 2.  EMAIL PREFERENCES 3. ACCEPTING RANDOM CONNECTIONS 1 0
  10. 10. $720/MO A block of text giving the quick overview of this very fancy plan: • UNLIMITED WHO’S VIEWED • FULL NAME VISIBILITY • 50 INMAILS MONTHLY • RECRUITING FEATURES • WORKFLOW/COLLABORATE RECRUITER CORPORATE RECRUITER LITE TALENT BASIC A block of text giving the quick overview of this great plan: • UNLIMITED WHO’S VIEWED • FULL NAME VISIBILITY • 25 INMAILS MONTHLY • RECRUITING FEATURES A block of text giving the quick overview of this basic plan: • UNLIMITED WHO’S VIEWED • 10 INMAILS MONTHLY • ADVANCED SEARCH $100/MO $48/MO PREMIUM ACCOUNTs ‒ the skinny 1 1
  11. 11. SECTIONNo. 2PUT IT INTO MOTION 1 2
  12. 12. ENGAGEMENT 1.  MAKE CONNECTIONS & FOLLOW COMPANIES/BRANDS 2.  JOIN OR CREATE GROUPS 3. GIVE Endorsements & Recommendations 1 3
  13. 13. 1 + 1 = 3 1 4
  14. 14. SECTIONNo. 3EXAMPLE PROFILES 1 5
  15. 15. WHICH ONE IS MORE YOU? 1 6
  16. 16. SECTIONNo. 4SUCCESS METRICS 1 7
  17. 17. METRICS 1.  VIEWS/CONNECTIONS 2.  LIKES/COMMENTS 3. INMAILS/INQUIRIES 1 8
  18. 18. METRICS 1 9
  19. 19. 2 0 DISTRIBUTION... OF TIME
  20. 20. TWEET STRATEGY Share created or curated content using headlines, links and hashtags FACEBOOK STORIES Show your human side. (business or personal) LINKEDIN ENGAGEMENTS All professional, all the time. 2 1 social media distribution strategy
  21. 21. 2 2 30 mins 15 mins 15 mins 30 mins 30 mins 15 mins 45 mins TIME TO ALLOCATE PER DAY ‒ 3 hours
  22. 22. KEEP BEING ORIGINAL 2 3 Graphic Designer Turns Resume Into a Box of Chocolates
  23. 23. SECTIONNo. 5Personal branding 2 4
  24. 24. 4 P’s of Personal Branding 2 5 Plugged-In Proactive Professional Personable
  25. 25. DESKTOP LAPTOP TABLETSMART PHONE 2 6 PLUGGED-IN
  26. 26. YourName.com —  56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool. —  80% of job seekers want a personal website. —  7% of job seekers actually have a personal website. Workfolio Wordpress Tumblr GoDaddy Build a personal website to standout! LinkedIn About.me Twitter Instagram Pinterest
  27. 27. YourName.com Content to include on your personal brand website: 1.  Purpose/focus 2.  Contact info 3.  Professional headline 4.  Brief bio 5.  Your resume 6.  Professional summary/objective 7.  Samples of work 8.  Results 9.  Links 10. Blog 11. Video and other relevant multimedia 12. Testimonials
  28. 28. Tell your story, to guide the truth. PROACTIVE
  29. 29. Set the example, rather than being someone else's. Professional
  30. 30. Be your friendly self. PERSONABLE
  31. 31. When (if ever) is it okay to associate these things with my personal brand? •  Politics •  Religious beliefs •  Terrorism concerns •  Natural disasters •  Man-made disasters •  Work frustrations •  Relationship woes •  Drunken stuper •  Consumer services/products General Speaking...
  32. 32. w SOUTHSIDE keep in touch @caseymaeknox @SthsideCreative facebook.com/caseymaeknox 423-505-9836 
 casey@southsidecreative.com southsidecreative.com
 about.me/caseyknox 3 3

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