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Security practitioners know that the threats that face an organization are always active, and that while defenders need to get everything right, a good attacker only needs to get one thing right. That’s all well and good for security practitioners, but what about the rest of the company? How do you transform security from a rather inconvenient checklist, to a nascent awareness of the threat? How do you get those responsible for providing your attack surface to ‘actually care about whether it’s secure or not?