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Ecommerce Expectation Gap in 2019

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Ecommerce Expectation Gap in 2019

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There is an ecommerce expectation shift being driven from the top-down and bottoms-up, which is turning 2-day shipping into a must-have. As Christopher Mims at the Wall Street Journal put it, "life, liberty, and 2-day shipping." At the top, we have Amazon, Walmart, Target and others making 2-day (or even 1-day) shipping a reality for nearly all products for all Americans. And from the bottoms-up, we have consumers demanding instantaneous satisfaction at their finger tips. From Google to Uber to Amazon, "I want it now!"

There is an ecommerce expectation shift being driven from the top-down and bottoms-up, which is turning 2-day shipping into a must-have. As Christopher Mims at the Wall Street Journal put it, "life, liberty, and 2-day shipping." At the top, we have Amazon, Walmart, Target and others making 2-day (or even 1-day) shipping a reality for nearly all products for all Americans. And from the bottoms-up, we have consumers demanding instantaneous satisfaction at their finger tips. From Google to Uber to Amazon, "I want it now!"

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Ecommerce Expectation Gap in 2019

  1. 1. The Expectation Shift
  2. 2. Market Cap $7.5B Stores Employees Founded 363 72,500 1901
  3. 3. Market Cap $38B Stores Employees Founded 1,850 345,000 1902
  4. 4. Market Cap $290B Stores Employees Founded 11,277 2.3M (#1 WW) 1962
  5. 5. Marc Lore
  6. 6. Market Cap $790B Footprint Employees Founded 254M SF 613k (#2 US) 1994
  7. 7. ▲ ▲ ▲ ▲ ▲ ▲ ▲ Amazon by the numbers:
  8. 8. ▲ ▲ ▲ ▲ ▲ Combatting the Widening Ecommerce Expectation Gap
  9. 9. The Expectation Gap: Overcoming One Location
  10. 10. The Expectation Gap: Overcoming One Location
  11. 11. The Expectation Gap: Overcoming the DIY Treadmill 117% 24% 20 AOV Growth with 2-DayRevenue Growth (YoY) Hours Packing (Daily)
  12. 12. The Expectation Gap: Overcoming Excel Hell
  13. 13. The Expectation Gap: Overcoming Duct Taped Tech
  14. 14. The Expectation Gap: Overcoming TOFU Blindness*
  15. 15. The Expectation Gap: Overcoming TOFU Blindness Facebook CPC since 2013 Instagram CPC since 2013
  16. 16. The Expectation Gap: Overcoming TOFU Blindness
  17. 17. The Expectation Gap: Overcoming TOFU Blindness
  18. 18. ▲ ▲ ▲ ▲ ▲ Overcoming the Expectation Gap
  19. 19. Expectations Expectations How are you exceeding your customers’ expectations?

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