Real Disruption: Stepping Back and Solving the Hard Problems
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Real Disruption: Stepping Back and Solving the Hard Problems
- 1. Real Disruption: Stepping Back and Solving the Hard Problems Gorge Tech Alliance Amber Case • @caseorganic • 2012
- 2. your phone is a remote control for reality.
- 10. • Actions as buttons • Invisible interfaces • Trigger-based interactions Calm technology
- 11. The interface disappears • Actions are Reduced • Queries are Eliminated
- 16. These redundant messages can be eliminated if you know where someone is.
- 20. Geonotes
- 22. Splash Page
- 23. Objective What? ??
- 27. Gnomedex Hackathon Seattle, Washington
- 28. Waiting
- 29. I quit my job
- 30. We got a server
- 32. The First Term Sheet
- 33. The Very Long Trip
- 34. Flight from Portland to San Francisco
- 35. San Francisco
- 39. The Second and Third Term Sheets
- 42. geoloqi.com/iss
- 43. High altitude balloon flight
- 44. The First Office
- 48. The Third Office
- 59. Some not from where we expected
- 62. Cost of creating software in 1990: Millions Cost in 2012: Thousands
- 63. Software is the most creative thing possible.
- 64. A disruptive company displaces other systems. It eats them. It makes them irrelevant.
- 65. Government real- time tracking Mobile Workforce Management (Fleets) Accuracy > Cab/ride finder Mobile tour guides Geo-Pattern Mapping/Alerting Coupons Advertising Local Offers Mobile Marketing Battery Life >
- 66. Loyalty Rewards Government real- Order management time tracking (pharmacy, food) Hotel Check-in Mobile Workforce Customer service Management (Fleets) Home Automation Accuracy > Cab/ride finder Mobile IT Mobile tour guides Security/Conditio Geo-Pattern Mapping/Alerting nal Access Games Coupons Social Advertising Discovery Local Offers Mobile Marketing Battery Life >
- 67. Use Case: Security A doctor’s car is broken into. 1000 patient's records are compromised. Millions of dollars in liability. Once the doctor walks 100 feet from the hospital, he can no longer access those patient records. Geofences define conditional access
- 68. Use Case: Hospitality & Customer Service Customer’s prescription refill is ready when they get there. CRM Integration: based on their purchase history, a favorite item is on sale. The Automatic Check-in
- 69. But…
- 70. Battery Drain
- 73. Use Case: Home Automation Energy management and notifications Enter the house, the lights turn on Leave, and the lights turn off
- 78. Real-life gaming
- 80. Test your idea first.
- 81. Be ready for the press.
- 82. Hackathons
- 83. Bootstrap for a while. Take investment if you need it.
- 85. Don’t start a startup because it’s “cool”
- 86. A loan or VC debt is not a success. News stories for raising money, not for revenue or profit.
- 87. Platforms take many years to return investment.
- 88. They say it will be an emotional roller coaster
- 89. Often in the rush to return investor money, VC’s push companies to be quickly profitable instead of long- term, valuable companies.
- 90. What companies truly make things that matter but aren't very "shiny?".
- 91. Be a part of your community.
Editor's Notes
- This talk will examine Case's effort to solve a set of difficult problems and
- It will turn you into a superhuman. You can press a button and talk with someone without having to physiclaly leave where you are. The world is small – you can stand on one side of the world, whisper something and be heard on ther other.
- I tried to do this in 2007 by getting a hardware GPS logger, and only lasted a week of carrying it around since it was another device to charge, and I had to download the data every night.----- Meeting Notes (2011-05-17 11:54) -----:60
- A couple months later, I finally got my first smart phone, and I made sure to choose one that had a GPS chip in it, and there weren’t many options at that point.----- Meeting Notes (2011-05-17 11:54) -----1:20
- But they can be used to bring forth the next chapter of interfaces. The invisible interface.
- Here is an example of something more useful. Say you schedule a meeting at 3pm. You think “great, he’ll get to my office right at 3.”
- But of course, 15 minutes before the meeting you start wondering if I’ll get there early, or if I’ll be a few minutes late. Do you have time to go next door to get some coffee? Do you have time to finish this phone call?
- And if I’m on my way to meet you and get stuck in traffic, I’d want to let you know that I’ll be a few minutes late and not to give up on me! But texting while driving is hard, and sometimes illegal! All these redundant messages could be eliminated if you knew where I was.
- So now, before I leave for the meeting, I”ll send you a link to my map where you can watch my trip in real time. Now you don’t need to wonder if I’ve forgotten about the meeting or if I’m only a block away. This is one of the features of our app, Geoloqi.----- Meeting Notes (2011-05-17 11:54) -----3:30
- Example: send detailed transit instructions so you don’t have to dig for them later.Rather than searching your email on your phone trying to find the information, you get it as an SMS when you need it.
- Gave a talk at OS Bridge, talked about the idea, described how we were building the backend already, found people to help build the app!
- http://www.flickr.com/photos/caseorganic/4663192783/
- http://www.flickr.com/photos/caseorganic/5399954860/in/photostream/
- Also, somoene in Norway used Geoloqi to track a weather balloon 17 km into the air and used geoloqi to find the baloon when it crash landed into a tree
- Also, somoene in Norway used Geoloqi to track a weather balloon 17 km into the air and used geoloqi to find the baloon when it crash landed into a tree
- Put up a splash page, collect email addresses. See what kind of response you get.
- Put up a splash page, collect email addresses. See what kind of response you get.
- In an era where it is so easy to create software, where servers don't have to be built from scratch and where it is relatively easy to raise money for a company, why aren't there more groundbreaking companies and startups?
- In an era where it is so easy to create software, where servers don't have to be built from scratch and where it is relatively easy to raise money for a company, why aren't there more groundbreaking companies and startups?
- In an era where it is so easy to create software, where servers don't have to be built from scratch and where it is relatively easy to raise money for a company, why aren't there more groundbreaking companies and startups?
- How many of you have used a location-based app and had to turn it off because of battery drain.
- How many of you have used a location-based app and had to turn it off because of battery drain.
- It really starts to work when you enable large datasets and allow them to be invisible. The button reduces the friction between the real world and the digital one. Instead of looking at your device you look at the world and have the world added to you.
- I’ve lived in Portland for 6 years and I haven’t known about buildings.
- Sends users notifications of restaurants nearby their location that are below a threshold of cleanliness. Made by Reid Beels at a Geoloqi HackathonExample: take restaurant inspection scores, and send an SMS if you’re near a restaurant with a low score.
- It really starts to work when you enable large datasets and allow them to be invisible. The button reduces the friction between the real world and the digital one. Instead of looking at your device you look at the world and have the world added to you.
- To summarize, feedback is important. Sleep is important. Self reflection is important. Some form of digital downtime is important to defragment the brain. Computers and humans aren't so difficult after all. People need more ways to monitor their own thoughts. People need more ways to know themselves in a very intermittent world. Some new form should occur not filled with cliche words, but something new, to help.
- Put up a splash page, collect email addresses. See what kind of response you get.
- Great way to meet people! Find out if they are interested in your idea. See how they work under pressure. If they still want to work on the project after the hackathon, you found someone really cool. you get to meet them for who they are instead of who they are on paper in an informal setting. making a company should be about giving people a good opportunity to do what they are interested in and achieving self-actualization.
- Your investors will be your advisors. Never take money from someone you don’t know. Bootstrap as long as you can, take investment when you’re ready to start scaling up your idea and building faster.
- Your investors will be your advisors. Never take money from someone you don’t know. Bootstrap as long as you can, take investment when you’re ready to start scaling up your idea and building faster.
- do it because you need to do something and want a challenge.
- “All the students in my class want to raise money and go public, and I say, ‘Are you building a restaurant or McDonald’s?’” Roizen said. If you’ve built a great website around your passion and can make $25,000 a month when you’re one person, “that’s a huge lifestyle success,” she said, “but when you’ve raised $5 million in venture capital, you’re toast,” because venture capitalists will expect at least 10 times their money back.http://blogs.wsj.com/venturecapital/2012/04/03/which-start-ups-should-not-raise-venture-capital/
- VC firms like consumer tech because it’s obvious quickly whether it returns money or not.
- Worst days ever, best days ever. Best to do work when no one cares.
- Don’t develop in a bubble. Talk to people, find out what they need. Meet as many people as you can.