Brand Engagement and the Future of the Interface

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This was an in-depth talk on the future of technology, brand engagement. It focused on the next generation of the interface – discussing calm technology, mobile and sensor technology (location, triggers, buttons) and the future of sharing.

The talk was given at SAY:CREATE 2012 in Carmel, California on Tuesday, Sept 11, 2012.

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Brand Engagement and the Future of the Interface

  1. 1. BRAND ENGAGEMENT AND THE FUTURE OF THE INTERFACE AMBER CASE @CASEORGANIC CASE@CASEORGANIC.COMWednesday, September 12, 12
  2. 2. CYBORG ANTHROPOLOGYWednesday, September 12, 12
  3. 3. we are all cyborgsWednesday, September 12, 12
  4. 4. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing.Wednesday, September 12, 12
  5. 5. cyborg: an organism “to which exogenous components have been added for the purpose of adapting to new ambient spaces”Wednesday, September 12, 12
  6. 6. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing.Wednesday, September 12, 12
  7. 7. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. Flickr: cybertoadWednesday, September 12, 12
  8. 8. http://farm1.static.flickr.com/ 119/293670483_cbce23bdde _b.jpg Flickr: soylentgreen23Wednesday, September 12, 12
  9. 9. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. Univac 1 ~1950’s ^^ iPhone ~2000’s >>Wednesday, September 12, 12
  10. 10. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. traditional anthropologyWednesday, September 12, 12
  11. 11. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. Flickr: futurestreet cyborg anthropologyWednesday, September 12, 12
  12. 12. I. PRESENT DAYWednesday, September 12, 12
  13. 13. SLIDE TITLE GOES HERE the automatic production of spaceWednesday, September 12, 12
  14. 14. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing.Wednesday, September 12, 12
  15. 15. Hyperlinked MemoriesWednesday, September 12, 12
  16. 16. Nick Rodrigues Email Garden, 2011Wednesday, September 12, 12
  17. 17. Persistent PaleontologyWednesday, September 12, 12
  18. 18. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. information jet-lagWednesday, September 12, 12
  19. 19. Panic ArchitectureWednesday, September 12, 12
  20. 20. Devices and their discontentsWednesday, September 12, 12
  21. 21. Devices and their discontentsWednesday, September 12, 12
  22. 22. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. Flickr: GenoDM Temporarily Negotiated Private SpaceWednesday, September 12, 12
  23. 23. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. Nick Rodrigues Portable Cellphone BoothWednesday, September 12, 12
  24. 24. II. HISTORYWednesday, September 12, 12
  25. 25. Self-Portrait of Steve Mann with Wearable Computing Apparatus 1981.Wednesday, September 12, 12
  26. 26. Diminished RealityWednesday, September 12, 12
  27. 27. Mann’s Real-life Adblock To reshape the digital media experience in a way that will become a new standard in quality publishing.Wednesday, September 12, 12
  28. 28. Twiddler by HandyKey Corporation One-Handed Key Chording USB KeyboardWednesday, September 12, 12
  29. 29. Remember the Milk Contextual Notification Systems Virtual Post-It Notes with Image Processing 1995Wednesday, September 12, 12
  30. 30. SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. Computer-Mediated Reality: Face Recognition and HistoryWednesday, September 12, 12
  31. 31. To reshape the digital media experience in a way that will become a new standard in quality publishing. Evolution of ProsthesisWednesday, September 12, 12
  32. 32. SLIDE TITLE GOES HERE Today SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing.Wednesday, September 12, 12
  33. 33. Borg Group – MIT Media LabWednesday, September 12, 12
  34. 34. Thad Starner Georgia TechWednesday, September 12, 12
  35. 35. Google GlassWednesday, September 12, 12
  36. 36. III. Non-visual wearable computingWednesday, September 12, 12
  37. 37. Haptic Compass Belt http://www.sensebridge.netWednesday, September 12, 12
  38. 38. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing.Wednesday, September 12, 12
  39. 39. IV. What Next?Wednesday, September 12, 12
  40. 40. Persistent Architectures NEED TO MAKE A BOLD STATEMENT ABOUT ONE POINT OR WRITE OUT A QUOTE. USE THIS SLIDE.Wednesday, September 12, 12
  41. 41. Skeuomorphs and InterfacesWednesday, September 12, 12
  42. 42. Superhuman InterfacesWednesday, September 12, 12
  43. 43. V. The FutureWednesday, September 12, 12
  44. 44. Calm TechnologyWednesday, September 12, 12
  45. 45. Calm technology Actions as buttons Invisible interfaces Trigger-based interactionsWednesday, September 12, 12
  46. 46. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing.Wednesday, September 12, 12
  47. 47. An Invisible Button 120m 1500mWednesday, September 12, 12
  48. 48. Functional Location-Based Reminder Applications 2006 To reshape the digital media experience in a way that will become a new standard in quality publishing.Wednesday, September 12, 12
  49. 49. Sounds Great! But…Wednesday, September 12, 12
  50. 50. Real ProblemsWednesday, September 12, 12
  51. 51. Battery DrainWednesday, September 12, 12
  52. 52. Geoloqi Geo “Low-Key” Next Generation Location PlatformWednesday, September 12, 12
  53. 53. your phone will become a remote control for reality.Wednesday, September 12, 12
  54. 54. Location should empower peopleWednesday, September 12, 12
  55. 55. Geonotes - Location-Based MessagesWednesday, September 12, 12
  56. 56. Proximal NotificationWednesday, September 12, 12
  57. 57. Location-based Augmented RealityWednesday, September 12, 12
  58. 58. Use Case: Home Automation Energy management and notifications -Enter the house, the lights turn on -Leave, and the lights turn offWednesday, September 12, 12
  59. 59. Real-Time Hyperlocal WeatherWednesday, September 12, 12
  60. 60. Transit NotificationWednesday, September 12, 12
  61. 61. Real-Life GamingWednesday, September 12, 12
  62. 62. mapattack.org NEED TO MAKE A BOLD STATEMENT ABOUT ONE POINT OR WRITE OUT A QUOTE. USE THIS SLIDE.Wednesday, September 12, 12
  63. 63. IV. Bringing static content to lifeWednesday, September 12, 12
  64. 64. Pinball Machine DatabaseWednesday, September 12, 12
  65. 65. Bringing Wikipedia to LifeWednesday, September 12, 12
  66. 66. SLIDE TITLE GOES HERE SUBHEADLINE CAN GO HERE OR DELETE THIS BOX. To reshape the digital media experience in a way that will become a new standard in quality publishing. Don’t Eat That! Reid BeelsWednesday, September 12, 12
  67. 67. The best technology is invisible It should get out of the way and connect people.Wednesday, September 12, 12
  68. 68. No longer this.Wednesday, September 12, 12
  69. 69. This!Wednesday, September 12, 12
  70. 70. Thank you! Amber Case @caseorganic http://geoloqi.com case@caseorganic.comWednesday, September 12, 12
  71. 71. Amber Case @caseorganic http://geoloqi.com case@caseorganic.comWednesday, September 12, 12

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