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E-commerce in Italia 2010: il commercio elettronico non è solo una scommessa

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Lo sviluppo dell'e-commerce ha avuto anche nel 2009 una crescita a due cifre in contro tendenza rispetto alla crisi economica. In parte l'e-commerce ha tratto vantaggio dalla stessa crisi, in quanto ha obbligato molte aziende a sviluppare strumenti alternativi on line di promozione e di vendita di prodotti e servizi con costi limitati per mantenere quote di mercato. Nel 2009 in Italia si è affermato il settore dei giochi on line...

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  • ottimo studio, molto utile

    farò presto un articolo sul sito blog di Studio Baroni
    http://studiobaroni.wordpress.com

    saluti, Vittorio
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E-commerce in Italia 2010: il commercio elettronico non è solo una scommessa

  1. 1. Casaleggio Associati | Strategie di Rete L'e-commerce in Italia 2010: “ Il commercio elettronico non è solo una scommessa”
  2. 2. Metodologia <ul><li>Lo studio è stato condotto: </li></ul><ul><li>- tramite interviste dirette ai principali attori, questionari on line, interviste telefoniche ed incontri diretti </li></ul><ul><li>- totale di 2.956 aziende prese in esame </li></ul><ul><li>- 275 hanno partecipato attivamente alla creazione del Rapporto </li></ul>
  3. 3. Mercato e-commerce 2009 in Italia Fatturato Europa: 307 md € Fatturato Italia : 10,037 md € Crescita Italia : 58% Fonte: Casaleggio Associati, 2010
  4. 4. Mercato e-commerce 2009 in Italia Fonte: Casaleggio Associati, 2010
  5. 5. Mercato e-commerce in Italia Fonte: Casaleggio Associati, 2010
  6. 6. Ragioni d’acquisto on line Fonte: Casaleggio Associati, 2010
  7. 7. Gamma media per settore Fonte: Casaleggio Associati, 2010
  8. 8. Scontrino medio Fonte: Casaleggio Associati, 2010
  9. 9. Costi d’acquisizione clienti per settore Fonte: Casaleggio Associati, 2010
  10. 10. Pagamenti: gestori utilizzati Fonte: Casaleggio Associati, 2010
  11. 11. Logistica: gestori utilizzati Fonte: Casaleggio Associati, 2010
  12. 12. Promozione: canali utilizzati Fonte: Casaleggio Associati, 2010 Keyword Advertising 16% Presenza nelle aree di Shopping 14% Seo 13% Banner/sponsorship su circuiti minori 12% Email marketing 9% Stampa 7% Radio 9% Banner/sponsorship sui grandi portali 7% Programmi di affiliazioni 7% Social media 7%
  13. 13. Promozione: Social Media Fonte: Casaleggio Associati, 2010 risposta multipla
  14. 14. Il mobile e l’e-commerce Fonte: Casaleggio Associati, 2010 risposta multipla
  15. 15. Stima crescita e-commerce 2010 Fonte: Casaleggio Associati, 2010
  16. 16. Ringraziamenti
  17. 17. Casaleggio Associati | Strategie di Rete www.casaleggio.it/e-commerce [email_address]

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