BestWestern - Convegno e-Commerce2011

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BestWestern - Convegno e-Commerce2011

  1. 2. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  2. 3. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  3. 4. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  4. 5. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  5. 6. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  6. 7. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  7. 9. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  8. 11. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  9. 12. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  10. 13. <ul><li>Ma ho realmente bisogno di parlare con Il cliente sul Web? </li></ul>Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  11. 14. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  12. 15. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  13. 16. <ul><li>Usa trasparenza in ogni conversazione </li></ul><ul><li>Non manipolare mai i flussi di informazioni creando false conversazioni ed ingannando i tuoi utenti. </li></ul><ul><li>Ogni sito web, fanpage, e tutti gli altri luoghi in cui l’albergo è presente devono essere allineati al protocollo di comunicazione, veritieri , autorizzati e rintracciabili . </li></ul><ul><li>Rispetta la Community </li></ul><ul><li>Dimostra rispetto per la community. Non è difficile, basta trattare gli altri nel modo in cui vorresti essere trattato. È una semplice regola di vita reale, adesso devi solo seguirla anche in rete. </li></ul><ul><li>Ricorda che sei parte di Best Western </li></ul><ul><li>Utilizza il nome di Best Western con coscienza. Ricorda che anche quando solista, la tua voce fa parte di un coro: non cantare note stonate. La tua serietà contribuisce al buon nome del Gruppo. </li></ul>Social Media Etiquette Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  14. 17. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  15. 18. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  16. 19. Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation
  17. 20. Emanuele Bonetti Web Marketing Manager [email_address] it.linkedin.com/in/emanuelebonetti Cell. 3939501289 Best Western Italia 2011 –Strictly confidential – All rights reserved - No reprodution or diffusion without written authorisation

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