Presented on 9/17/2014 at Association for Donor Relations Professionals 2014 International Conference
In a world where your supporters may see hundreds of messages a day, how can your cause stand out? Presenting your knowledge and stories with a goal in mind will help you attract supporters, inspire giving, and retain donors. In this session, you'll learn:
-- What is content marketing/content strategy and how can nonprofits leverage these ideas for social impact
-- How to determine the right kind of content to help you spread your message
-- The right and wrong way to create and distribute your content
Content marketing is all the rage in both for-profit and nonprofit sectors, but how do you effectively leverage your information, expertise, and communication channels to attract and keep supporters? Learn how to imagine, plan, create, and distribute your content to help you take your mission further.