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Understanding Social Media in Latin America

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My presentation Day 1 Doctors 2.0
Physician perspectives on impact of social media on medical practice
Understanding Social Media in Latin America

Published in: Healthcare
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Understanding Social Media in Latin America

  1. 1. 5th Edition – Paris -- June 4-5, 2015
  2. 2. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  3. 3. 5th Edition – Paris -- June 4-5, 2015 Understanding the influence of Social Media in Latin America @carvicab
  4. 4. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  5. 5. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  6. 6. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  7. 7. 5th Edition – Paris -- June 4-5, 2015 We are social @carvicab
  8. 8. 5th Edition – Paris -- June 4-5, 2015 8 @carvicab
  9. 9. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  10. 10. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  11. 11. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  12. 12. 5th Edition – Paris -- June 4-5, 2015 12 Hung E., Jabba D., Ruiz M., Valencia J., Mariño C., Yuste M., et al (2014), Capítulo 3: Caracterización tecnológica de la población beneficiaria de REDYIKA, Elias Hung (Ed.), REDYIKA, la promoción de salud en Colombia e Iberoamérica (pp. 65-102). Baranquila, Colombia: Editorial Universidad del Norte. @carvicab
  13. 13. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  14. 14. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  15. 15. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  16. 16. 5th Edition – Paris -- June 4-5, 2015 @carvicab
  17. 17. 5th Edition – Paris -- June 4-5, 2015 @carvicab ✓ Organizations studied are vertical and hierarchical ✓ Health professionals are connected but haven't enough knowledge and training about IT tools. ✓ Resistance to thecnological advances is perceived by some professionals (mainly doctors). ✓ Weak interaction with virtual patients
  18. 18. 5th Edition – Paris -- June 4-5, 2015 "Health professionals don't have the educational component or the communication component or engineering necessary to develop a tool of this type" @carvicab http://www.redyika.com/prensa/redyika- una-red-desde-la-educacion-para-la-salud
  19. 19. 5th Edition – Paris -- June 4-5, 2015 ✓Latin America has Internet and Social Media penetration above global average ✓Although we have to deal with the "digital divide" and different kind of barriers ( Economic and perceived lack of utility to productivity ) ✓In our health professional population there is a good attitude towards IT tools and virtual medical communities ✓Share information and clinical cases with colleagues, reasons to be in an online health community, weak communication with patients @carvicab
  20. 20. 5th Edition – Paris -- June 4-5, 2015 @carvicab

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