Social Search and UGC


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Presentation to the "Deciphering social media: The Good, the Bad and the Ugly" event in London. Hosted by Capita, Paul Harrison from Carve Consulting spoke about how real-time and social search and changing the perception of brand / employer brand - and the steps organisations can take.

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Social Search and UGC

  1. 1. Paul Harrison
  2. 7. <ul><li>Google Sidewiki: </li></ul><ul><li>Overview: Allows anyone to comment on any website. Is available through Google toolbar which is widely distributed. </li></ul><ul><li>Example below – a comment on Simply Hired. </li></ul><ul><li>Recommend we task someone in the Yell AW SNG with monitoring Google Sidewiki weekly - there is likely to be considerable take up in the near future </li></ul>
  3. 8. Bet on the inevitable
  4. 9. <ul><li>Communities & Platforms </li></ul><ul><li>Trends, Buzz, Sentiment, Share of Voice, Sentiment </li></ul><ul><li>Competitor analysis and influencer / advocate mapping </li></ul><ul><li>Branding, Integration, Collaboration & Peering </li></ul><ul><li>Benchmarking & Recommendations </li></ul>
  5. 11. <ul><li>Visit Britain: languages by influencer </li></ul><ul><li>Yell: Influencer Regions: Brands / Competitors / Industry analysts </li></ul>
  6. 14. <ul><li>Employer / Recruitment Brand is being defined by people outside of your organisation. </li></ul><ul><li>Understand the specific dynamics to your organisation / sector by conducting a CSN Audit </li></ul><ul><li>Develop an active listening programme </li></ul><ul><li>Build an advocacy roadmap, and encourage reviews and user feedback through choice architecture </li></ul>
  7. 15. Paul Harrison