Global Recruitment Conference: "Listening to the Conversation".

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Address given by Paul Harrison of Carve Consulting at the Global Recruitment Conference, Nov 11-13 2008, Amsterdam, Holland

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  • Hi, I am Paul Harrison from Carve Consulting. I am going to be spend the next few minutes looking at the threats and the opportunities afforded to brands by the new social media it seems like a lot of the sessions have been devoted to social media over the last couple of days i’ve tried to take in everything from those and distill them to give some real life examples – and 1-2 tangible action points.
  • Global Recruitment Conference: "Listening to the Conversation".

    1. 1. Listening to the conversation Employer brands: the opportunities and threats of the social media
    2. 2. Where are these conversations taking place? <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Business Networks </li></ul><ul><li>Micro-blogs, Social bookmarks </li></ul><ul><li>Communities </li></ul><ul><li>Wikis, other participatory / user-generated media </li></ul><ul><li>Virtual Worlds </li></ul>
    3. 3. Why wouldn’t my organisation actively participate in the social media? <ul><li>No one reads blogs anyway </li></ul><ul><li>I get enough applications, thanks very much </li></ul><ul><li>Facebook is blocked to our employees. What would be the point? </li></ul><ul><li>I don’t want my recruitment ads appearing on inappropriate personal pages </li></ul><ul><li>I haven’t got the budget or the time to manage this </li></ul><ul><li>All of the above reasons, plus another 50 there isn’t space to list </li></ul>
    4. 4. Why must organisations actively participate? <ul><li>You’re already involved </li></ul>
    5. 11. Why is this stuff important ?
    6. 12. Why do these conversations matter ? <ul><li>Internal morale / behaviours </li></ul><ul><li>Damage to your digital DNA </li></ul>
    7. 18. Why do these conversations matter ? <ul><li>Your brand is being defined by people external to your organisation </li></ul><ul><li>Candidates are using social spaces to validate your employer brand proposition. </li></ul>
    8. 22. Why else are social spaces important ? <ul><li>They offer us unprecedented opportunities to connect and engage with talent </li></ul><ul><li>It’s the future </li></ul>
    9. 23. <ul><li>Start listening . </li></ul>So, what is the single most important thing you can start doing tomorrow?
    10. 26. <ul><li>Develop an engagement strategy </li></ul>And then?
    11. 29. How can you use these channels to develop one to one dialogue?
    12. 34. <ul><li>Trust your people </li></ul><ul><li>Conversation not interruption </li></ul><ul><li>Act appropriately </li></ul>Key points
    13. 38. In conclusion: <ul><li>Risk is outweighed by opportunity </li></ul><ul><li>Develop an achievable roadmap </li></ul><ul><li>Be authentic </li></ul>
    14. 39. Thanks for listening * CarveConsulting.com/blog * Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting find us here:

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