In 2014, Carve went along to host a digital play pit at Capital One's vision day in Nottingham, giving their associates the opportunity to get a hands-on feel of some of the cutting edge devices. Our play pit was equipped with Google Glass, a leap motion and Oculus Rift – not your average child’s toys.
Here's a video of the day: https://www.youtube.com/watch?v=03Fetx0Rf5Y
Capital One – Vision Day
Case Study – November 2014
Capital One is a diversified banking company focussed primarily
on consumer and commercial lending, employing circa 1,200
people at their Nottingham HQ.
Capital One attributed its relative success to its use of data
collection to build demographic profiles, allowing it to target
personalised offers of credit direct to consumers. Digital
innovation is at the heart of the Capital One ethos. This digital
agenda is the main driving force behind the Capital One Vision
day, an annual event hosted in Nottingham for all Capital One
employees. The Carve team were tasked with creating a
captivating break-out session at the Vision day to encourage
Capital One Associates to think about the digital world,
connected consumer behaviours and how Capital One can
innovate in the light of new technology.
Carve designed a ‘digital playpit’ experience stand to give
Capital One Associates the opportunity to get hands-on
with some of the most cutting edge, unreleased devices
which are set to revolutionise consumer/brand
interactions. These included Google Glass, Leap Motion
and Oculus Rift.
Alongside the ability to play with this exclusive
technology, associates were able to discuss how Capital
One might be able to deploy some of these tools to
create better experiences for their customers and were
invited to add their concepts to the ‘Idea wall’. In doing so
they were entered into a prize draw.
Over the course of Vision Day:
• The digital playpit was the most visited stand
of all 12 exhibitor spaces
• 78% of Vision Day attendees interacted with
the digital playpit
• Over 100 innovative concepts were crowd-
sourced for Capital One
Click infographic to see high resolution
Founded in 2006 and headquartered in
London, Carve is a boutique consultancy
that advises some of the world’s leading
organisations on the strategic use of social
Our people-first approach helps
businesses build the systemic capability
to create value through better connectivity
and collaboration. Results-driven, our
programmes include transformation
through Social Recruiting, Social Selling
and Enterprise Social Networking.