亚洲联合办公 VS 全球联合办公 : 20个发现 - Deskmag's Global Coworking Survey

1. THE 2017 GLOBAL COWORKING SURVEY ASIAN & GLOBAL RESULTS OF SUPPORTED BYSUPPORTED BY 亚洲联合办公 VS 全球联合办公 : 20个发现

2. THE 2017 GLOBAL COWORKING SURVEY ASIAN & GLOBAL RESULTS OF SUPPORTED BYSUPPORTED BY 亚洲联合办公 VS 全球联合办公 : 20个发现

3. COWORKINGSURVEY.COMPROJECTION, AS OF OCTOBER 31 EACH YEAR NUMBER OF COWORKING SPACES & COWORKING MEMBERS 2015 2016 2017 13.800 11.300 8.700 2015 2016 2017 1.180.000 835.000 510.000 NUMBER OF COWORKING SPACES WORLDWIDE NUMBER OF COWORKING MEMBERS WORLDWIDE ASIA 2.100 ASIA 160.000 FACT 1: 全球有14000多个联合办公空间，服务会员 1200，000。 THERE ARE AROUND 14.000 COWORKING   SPACES WORLDWIDE, HOSTING 1.2 MILLION MEMBERS. THIS COUNTING DOES NOT INCLUDE BUSINESS CENTERS, OR OTHER SERVICED OFFICES. IT OBVIOUSLY ALSO DOES NOT INCLUDE COFFEE SHOPS.

4. COWORKINGSURVEY.COM ASIA 71 5% TRIMMED MEAN (55) 2017 +29% +6 74 GLOBAL +51% 2017 FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. NUMBER OF MEMBERS FACT 3: ⼀一个亚洲联合办公空间平均⼤大约有70⼈人。但是…… AN ASIAN COWORKING SPACE HOST ≈ 70 MEMBERS ON AVERAGE, BUT... 联合办公空间可容纳多少会员？ HOW MANY MEMBERS DO COWORKING SPACES HOST? NakedHub, Shanghai 联合办公空间平均提供多少⼯工位？ HOW MANY WORKSTATIONS DO COWORKING SPACES PROVIDE PER LOCATION?

5. COWORKINGSURVEY.COM ASIA 71 5% TRIMMED MEAN (55) 2017 +29% +6 74 GLOBAL +51% 2017 FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. NUMBER OF MEMBERS FACT 3: ⼀一个亚洲联合办公空间平均⼤大约有70⼈人。但是…… AN ASIAN COWORKING SPACE HOST ≈ 70 MEMBERS ON AVERAGE, BUT... 联合办公空间可容纳多少会员？ HOW MANY MEMBERS DO COWORKING SPACES HOST? NakedHub, Shanghai ADDICTED TO WORK, CHIANG MAI, THAILAND 1 FLOOR, 15 WORKSTATIONS, 50 SQUARE METERS PICTURE: CARSTEN FOERTSCH

6. COWORKINGSURVEY.COM ASIA 71 5% TRIMMED MEAN (55) 2017 +29% +6 74 GLOBAL +51% 2017 FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. NUMBER OF MEMBERS FACT 3: ⼀一个亚洲联合办公空间平均⼤大约有70⼈人。但是…… AN ASIAN COWORKING SPACE HOST ≈ 70 MEMBERS ON AVERAGE, BUT... 联合办公空间可容纳多少会员？ HOW MANY MEMBERS DO COWORKING SPACES HOST? NAKED HUB, SHANGHAI, CHINA 8 FLOORS, 600+ WORKSTATIONS, 10,000+ SQUARE METERS PICTURE: CARSTEN FOERTSCH

7. COWORKINGSURVEY.COM (+ X%: COMPARED TO 2016) GLOBAL 58 9340 +45%+14% +38% ASIA 5% TRIMMED MEAN 2017 MEANMEDIAN 96(59) 16755 (2016) (37.5) (78.5) +62% +113%+47% FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. NUMBER OF DESKS & SIZE OF COWORKING SPACES 25 % 50 % 75 % 100 % 13 % 7 % 24 % 57 % 0 +7 -1 -5 7565% TRIMMED MEAN 1540 MEAN +29% +80% 650 986 +35% +33% MEAN 5% TRIMMED MEAN AVG. SIZE IN SQUARE METERS GLOBAL 10.7 ASIA 7.8 SQM PER DESK AVG. SIZE IN SQM SQM PER DESK 25 % 50 % 75 % 100 % 2017 20 % 10 % 32 % 38 % UP TO 49 DESKS 50 TO 99 DESKS 100 TO 149 DESKS 150 & MORE DESKS -21 +8 +15 -2 FACT 2: 平均96个⼯工位——以⼯工位数衡量量，最⼤大的联合办公空间在亚洲 96 DESKS ON AVERAGE: THE BIGGEST COWORKING SPACES BY NUMBER OF DESKS ARE FOUND IN ASIA. 每五个空间中有⼀一个有 150个以上⼯工位 EVERY FIFTH COWORKING SPACE PROVIDES 150 & MORE DESKS. 亚洲的联合办公空间在体量量上更更⼤大，同时每平⽶米的⼯工位数也更更多 ASIAN SPACES ARE ALSO BIGGER IN SIZE BUT WITH MORE DESKS PER SQUARE METERS.

8. COWORKINGSURVEY.COM ASIA 71 5% TRIMMED MEAN (55) 2017 +29% +6 74 GLOBAL +51% 2017 FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. NUMBER OF MEMBERS FACT 3: ⼀一个亚洲联合办公空间平均⼤大约有70⼈人。但是…… AN ASIAN COWORKING SPACE HOST ≈ 70 MEMBERS ON AVERAGE, BUT... 联合办公空间可容纳多少会员？ HOW MANY MEMBERS DO COWORKING SPACES HOST? 联合办公空间可容纳多少会员？ HOW MANY MEMBERS DO COWORKING SPACES HOST PER LOCATION? 联合办公空间可容纳多少会员？ HOW MANY MEMBERS DO COWORKING SPACES HOST PER LOCATION?

9. COWORKINGSURVEY.COM ASIA 71 5% TRIMMED MEAN (55) 2017 +29% +6 74 GLOBAL +51% 2017 FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. NUMBER OF MEMBERS FACT 3: ⼀一个亚洲联合办公空间平均⼤大约有70⼈人。但是…… AN ASIAN COWORKING SPACE HOST ≈ 70 MEMBERS ON AVERAGE, BUT... 联合办公空间可容纳多少会员？ HOW MANY MEMBERS DO COWORKING SPACES HOST? 联合办公空间可容纳多少会员？ HOW MANY MEMBERS DO COWORKING SPACES HOST PER LOCATION? HUBBA, BANGKOK, THAILAND PICTURE: CARSTEN FOERTSCH

10. COWORKINGSURVEY.COM 25 % 50 % 75 % 100 % 2016 2017 17 %11 % 10 % 11 % 17 % 16 % 56 %63 % UP TO 49 MEMBERS 50 TO 99 MEMBERS 100 TO 149 MEMBERS 150 & MORE MEMBERS ASIA 71 MEANMEDIAN 15940 (55) (23) (72) 2017 +29% +121%+78% 5% TRIMMED MEAN +6 25 % 50 % 75 % 100 % 2016 2017 19 %13 % 9 % 7 % 18 % 16 % 53 % 64 % -11 +6 74 GLOBAL 12944 +69%+46% +51% 2017 FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. NUMBER OF MEMBERS -7 (COMPARED TO 2016) FACT 3: ⼀一个亚洲联合办公空间平均⼤大约有70⼈人。但是…… AN ASIAN COWORKING SPACE HOST ≈ 70 MEMBERS ON AVERAGE, BUT... ⾮非常⼩小和⾮非常⼤大的空间之间有很⼤大的差距。 THERE'S A WIDER RANGE OF VERY SMALL AND VERY BIG COWORKING SPACES. 亚洲每6个空间中有⼀一个是150甚⾄至更更多会员的家。 EVERY SIXTH COWORKING SPACE IN ASIA IS HOME OF 150 OR MORE MEMBERS.

11. COWORKINGSURVEY.COM AGE & GENDER OF MEMBERS 0 % 1.000 % 2.000 % 3.000 % 4.000 % GLOBAL ASIA EUROPE OCEANIA NORTH SOUTH 34,637,837,436,1 30,8 36,4 AVERAGE AGE OF MEMBERS IN YEARS (5% TRIMMED MEAN) REPORTED BY MEMBERS 0% 20% 40% 353838363237 2936,537352735 MEDIAN 2017 MEAN 2017 AMERICA AMERICA FACT 4: 亚洲空间的会员⽐比全球其他区域的会员更更年年轻 MEMBERS IN ASIA ARE MUCH YOUNGER THAN MEMBERS IN OTHER PARTS OF THE WORLD. 联合办公空间会员年年龄 & 性别 AGE & GENDER OF COWORKING SPACE MEMBERS

12. COWORKINGSURVEY.COM AGE & GENDER OF MEMBERS 0 % 1.000 % 2.000 % 3.000 % 4.000 % GLOBAL ASIA EUROPE OCEANIA NORTH SOUTH 34,637,837,436,1 30,8 36,4 AVERAGE AGE OF MEMBERS IN YEARS (5% TRIMMED MEAN) REPORTED BY MEMBERS 0% 20% 40% 353838363237 2936,537352735 MEDIAN 2017 MEAN 2017 AMERICA AMERICA THE SAME: 40% MEMBERS SAY THE SHARE IS 40% 60 % 34% 66 % 39% 61 % 41% 59 % SLIGHTLY LOWER: 32% THE SAME: 38% THE SAME: 41% 42% 58 % THE SAME: 43% 41% 59 % MUCH LOWER: 34% SHARE OF FEMALE MEMBERS (5% TRIMMED MEAN) REPORTED BY COWORKING SPACES COMPARED TO 2016 FACT 4: 亚洲空间的会员⽐比全球其他区域的会员更更年年轻 MEMBERS IN ASIA ARE MUCH YOUNGER THAN MEMBERS IN OTHER PARTS OF THE WORLD. FACT 5: 每三个会员中有⼀一个是⼥女女性 EVERY THIRD MEMBER IS FEMALE.

13. COWORKINGSURVEY.COM PROFESSIONAL STATUS OF MEMBERS REPORTED BY MEMBERS 0 % 2.500 % 5.000 % 7.500 % 10.000 % GLOBAL ASIA EUROPE NORTH AMERICA 36% 32% 56% 36% 18% 12% 6% 16% 37% 51% 19% 41% FREELANCERS EMPLOYERS EMPLOYEES FACT 5: ⽬目前在亚洲，团队雇员是联合办公最主要的⽤用户。 EMPLOYEES ARE THE MAIN USERS OF COWORKING SPACES IN ASIA. PROFESSIONAL STATUS OF MEMBERS ⾃自由業者、受薪⼈人⼠士孰能主宰共同⼯工作空間？ FREELANCERS OR EMPLOYEES, WHO DOMINATES ASIAN COWORKING SPACES?

14. COWORKINGSURVEY.COM PROFESSIONAL STATUS OF MEMBERS REPORTED BY MEMBERS 0 % 2.500 % 5.000 % 7.500 % 10.000 % GLOBAL ASIA EUROPE NORTH AMERICA 36% 32% 56% 36% 18% 12% 6% 16% 37% 51% 19% 41% FREELANCERS EMPLOYERS EMPLOYEES FACT 5: ⽬目前在亚洲，团队雇员是联合办公最主要的⽤用户。 EMPLOYEES ARE THE MAIN USERS OF COWORKING SPACES IN ASIA. PROFESSIONAL STATUS OF MEMBERS HUBUD, UBUD, INDONESIA DOMINATED BY DIGITAL NOMADS PICTURE: CARSTEN FOERTSCH

15. COWORKINGSURVEY.COM PROFESSIONAL STATUS OF MEMBERS REPORTED BY MEMBERS 0 % 2.500 % 5.000 % 7.500 % 10.000 % GLOBAL ASIA EUROPE NORTH AMERICA 36% 32% 56% 36% 18% 12% 6% 16% 37% 51% 19% 41% FREELANCERS EMPLOYERS EMPLOYEES FACT 5: ⽬目前在亚洲，团队雇员是联合办公最主要的⽤用户。 EMPLOYEES ARE THE MAIN USERS OF COWORKING SPACES IN ASIA. PROFESSIONAL STATUS OF MEMBERS Hubud, Bali Dominated by freelancers, especially Digital Nomads LAUNCHPAD, BANGKOK, THAILAND HIGH SHARE OF EMPLOYEES PICTURE: CARSTEN FOERTSCH

16. COWORKINGSURVEY.COM PROFESSIONAL STATUS OF MEMBERS REPORTED BY MEMBERS 0 % 2.500 % 5.000 % 7.500 % 10.000 % GLOBAL ASIA EUROPE NORTH AMERICA 36% 32% 56% 36% 18% 12% 6% 16% 37% 51% 19% 41% FREELANCERS EMPLOYERS EMPLOYEES FACT 6: ⽬目前在亚洲，团队雇员是联合办公最主要的⽤用户。 EMPLOYEES ARE THE MAIN USERS OF COWORKING SPACES IN ASIA. PROFESSIONAL STATUS OF MEMBERS

17. COWORKINGSURVEY.COM USAGE OF COWORKING SPACES 0 % 2.500 % 5.000 % 7.500 % 10.000 % GLOBAL ASIA EUROPE NORTH AMERICA 1% 2%4%2% 14%7% 16%12% 22%16%4% 17% 32% 35% 20% 31% 31%37% 56% 38% ≥ 5 TIMES PER WEEK 3 - 4 TIMES 1 - 2 TIMES > 1 TIME N.A. USAGE OF COWORKING SPACES PER WEEK REPORTED BY MEMBERS FACT 7: 在亚洲，美两个会员中有⼀一个空间内每天办公。⽐比其他任何地⽅方使⽤用频率都⾼高。 IN ASIA, EVERY SECOND MEMBER WORKS IN  COWORKING SPACES EVERY DAY. MORE OFTEN THAN ANYWHERE ELSE. 每周，会员们使⽤用空间进⾏行行⼯工作的频率是？ HOW OFTEN DO MEMBERS WORK AT COWORKING SPACES - PER WEEK?

18. COWORKINGSURVEY.COM USAGE OF COWORKING SPACES PERCENTAGE OF MEMBERS WHO SOMETIMES ALSO WORK OUTSIDE COWORKING SPACES REPORTED BY MEMBERS 0 % 2.250 % 4.500 % 6.750 % 9.000 % GLOBAL ASIA EUROPE NORTH AMERICA 86%84%57%82% USAGE OF COWORKING SPACES PER WEEK REPORTED BY MEMBERS FACT 7: 在亚洲，美两个会员中有⼀一个空间内每天办公。⽐比其他任何地⽅方使⽤用频率都⾼高。 IN ASIA, EVERY SECOND MEMBER WORKS IN  COWORKING SPACES EVERY DAY. MORE OFTEN THAN ANYWHERE ELSE. 0 % 2.500 % 5.000 % 7.500 % 10.000 % GLOBAL ASIA EUROPE NORTH AMERICA 1% 2%4%2% 14%7% 16%12% 22%16%4% 17% 32% 35% 20% 31% 31%37% 56% 38% ≥ 5 TIMES PER WEEK 3 - 4 TIMES 1 - 2 TIMES > 1 TIME N.A.

19. COWORKINGSURVEY.COM MEMBER COMMUTING TIMES & TRANSPORT MODES +/- COMPARED TO 2016 AVERAGE MEMBER COMMUTING TIMES IN MINUTES (5% TRIMMED MEAN) REPORTED BY MEMBERS 0 % 675 % 1.350 % 2.025 % 2.700 % GLOBAL ASIA EUROPE NORTH AMERICA 21,121,1 26 21 FACT 7: 在亚洲，每天通勤勤花费的时间更更⻓长，平均26分钟 THE DAILY COMMUTE TAKES LONGER IN ASIA: 26 MINUTES ON AVERAGE. 每⽇日通勤勤花费的时间？会员们前往空间的交通⽅方式是？ HOW LONG DOES THE DAILY COMMUTE TAKE? AND HOW DO MEMBERS COMMUTE TO A COWORKING SPACE? 会员们前往空间的交通⽅方式是？每⽇日通勤勤花费的时间？ HOW DO MEMBERS COMMUTE TO A COWORKING SPACE? AND HOW LONG DOES THE DAILY COMMUTE TAKE?

20. COWORKINGSURVEY.COM MEMBER COMMUTING TIMES & TRANSPORT MODES +/- COMPARED TO 2016 AVERAGE MEMBER COMMUTING TIMES IN MINUTES (5% TRIMMED MEAN) REPORTED BY MEMBERS 0 % 675 % 1.350 % 2.025 % 2.700 % GLOBAL ASIA EUROPE NORTH AMERICA 21,121,1 26 21 FACT 7: 在亚洲，每天通勤勤花费的时间更更⻓长，平均26分钟 THE DAILY COMMUTE TAKES LONGER IN ASIA: 26 MINUTES ON AVERAGE. 每⽇日通勤勤花费的时间？会员们前往空间的交通⽅方式是？ HOW LONG DOES THE DAILY COMMUTE TAKE? AND HOW DO MEMBERS COMMUTE TO A COWORKING SPACE? DOJO BALI, CANGGU, INDONESIA MAIN TRANSPORT MODE: SCOOTERS PICTURE: CARSTEN FOERTSCH

21. COWORKINGSURVEY.COM MEMBER COMMUTING TIMES & TRANSPORT MODES 0 % 2.500 % 5.000 % 7.500 % 10.000 % GLOBAL ASIA EUROPE NORTH AMERICA 2%3%5%4% 44% 24%24%35% 25% 31%30% 27% 1% 3% 28% 3% 12% 18% 5% 14% 15%21%10%18% ON FOOT BY BIKE BY SCOOTER BY PUBLIC TRANSPORT BY CAR N.A. & OTHER TRANSPORT MODES OF MEMBERS (5% TRIMMED MEAN) REPORTED BY MEMBERS AVERAGE MEMBER COMMUTING TIMES IN MINUTES (5% TRIMMED MEAN) REPORTED BY MEMBERS 0 % 675 % 1.350 % 2.025 % 2.700 % GLOBAL ASIA EUROPE NORTH AMERICA 21,121,1 26 21 FACT 8: 最受欢迎的交通⽅方式是：公共交通&踏板⻋车 MOST POPULAR MODE OF TRANSPORT: PUBLIC TRANSPORT & SCOOTERS. FACT 9: 在亚洲，每天通勤勤花费的时间更更⻓长，平均26分钟 THE DAILY COMMUTE TAKES LONGER IN ASIA: 26 MINUTES ON AVERAGE.

22. COWORKINGSURVEY.COM NUMBER OF COWORKING SPACE PER LOCATION WHERE COWORKING SPACES EXIST - 5% TRIMMED MEAN +11 +5 +1.5 +3 +1.5 0 COMPARED TO 2016 COMPARED TO 2016 1000 % 2000 % 3000 % 4000 % 17 33 1000 % 2000 % 3000 % 4000 % 38 21 LOCATIONS W/ 1 MIO. & MORE INHABITANTS LOCATIONS W/ 999,999 - 100,000 INHABITANTS LOCATIONS W/ 99,999 & LESS INHABITANTS MEAN: 2017: 23.6 (2016: 12.8) 8 (2.9) 2.6 (1.2) GLOBAL NUMBER OF DESKS & SIZE OF COWORKING SPACES ASIA FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. FACT 10: 相对于2016年年，联合办公空间的数量量在⼈人⼝口数超过100万的城市已经翻倍。 THE NUMBER OF COWORKING SPACES HAS DOUBLED IN CITIES W/ MORE THAN 1 MILION INHABITANTS 联合办公竞争有多激烈烈？ HOW CHALLENGING IS THE COMPETITION AMONGST COWORKING SPACES?

23. COWORKINGSURVEY.COM +11 +5 +1.5 +3 +1.5 0 ASIA 1000 % 2000 % 3000 % 4000 % 17 33 1000 % 2000 % 3000 % 4000 % 38 21 LOCATIONS W/ 1 MIO. & MORE INHABITANTS LOCATIONS W/ 999,999 - 100,000 INHABITANTS LOCATIONS W/ 99,999 & LESS INHABITANTS MEAN: 2017: 23.6 (2016: 12.8) 8 (2.9) 2.6 (1.2) GLOBAL COMPARED TO 2016 COMPARED TO 2016 NUMBER OF DESKS & SIZE OF COWORKING SPACES 2500 % 5000 % 7500 % 10000 % 15%24% 77%54% 8%22% TOO MANY JUST RIGHT TOO FEW N.A. 2500 % 5000 % 7500 % 10000 % 2% 0% 21%21% 67% 54% 11%25% SATURATION RATE < 1M ≥ 1M < 1M ≥ 1M INHABITANTS NUMBER OF COWORKING SPACE PER LOCATION WHERE COWORKING SPACES EXIST - 5% TRIMMED MEAN FACT 10: 相对于2016年年，联合办公空间的数量量在⼈人⼝口数超过100万的城市已经翻倍。 THE NUMBER OF COWORKING SPACES HAS DOUBLED IN CITIES W/ MORE THAN 1 MILION INHABITANTS FACT 11: 饱和速率也在增⻓长但维持在⼀一个较低⽔水平 THE SATURATION RATE INCREASED AS WELL BUT ON A LOW LEVEL... 即使如此，在⼤大城市的竞争依然变得越来越激烈烈 BUT COMPETITION IN LARGE CITIES BECOMES MORE CHALLENGING. FINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED.

24. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. TOP 5 CHALLENGES OF COWORKING SPACES ADMINISTRATIVE TASKS NOT ENOUGH WORKSPACE ATTRACTING NEW MEMBERS ORGANIZING EVENTS REAL ESTATE MARKET 0 % 1.500 % 3.000 % 4.500 % 24% 39% 44% 49% 51% ASIAFACT 12: 亚洲的运营者希望有更更多的办公空间，同时也抱怨有太多⾏行行政/政府⼯工作。 ASIAN COWORKING SPACES NEED MORE WORKSPACE, AND COMPLAIN MORE OFTEN ABOUT ADMINISTRATIVE TASKS. RATHER OFTEN, VERY OFTEN OR ALWAYS 对联合办公来说，最主要的挑战是什什么？ WHAT ARE THE MAIN CHALLENGES FOR COWORKING SPACES?

25. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. TOP 5 CHALLENGES OF COWORKING SPACES ATTRACTING NEW MEMBERS ADMINISTRATIVE TASKS GENERAL WORKLOAD REAL ESTATE MARKET ORGANIZING EVENTS 0 % 1.250 % 2.500 % 3.750 % 5.000 % 21% 21% 24% 29% 48% ADMINISTRATIVE TASKS NOT ENOUGH WORKSPACE ATTRACTING NEW MEMBERS ORGANIZING EVENTS REAL ESTATE MARKET 0 % 1.500 % 3.000 % 4.500 % 24% 39% 44% 49% 51% ASIA GLOBAL FACT 12: 亚洲的运营者希望有更更多的办公空间，同时也抱怨有太多⾏行行政/政府⼯工作。 ASIAN COWORKING SPACES NEED MORE WORKSPACE, AND COMPLAIN MORE OFTEN ABOUT ADMINISTRATIVE TASKS. 吸引新会员对全球联合办公都是⼀一个挑战。 BUT ATTRACTING NEW MEMBERS IS A CHALLENGE THEY HAVE IN COMMON WITH OTHER COWORKING SPACES WORLDWIDE. RATHER OFTEN, VERY OFTEN OR ALWAYS

26. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. TOP 7 ACTIVITIES TO ATTRACT NEW MEMBERS ASIA GLOBAL 20 40 60 80 27% 59% 27% 49% 79% 64% 77%COMMUNITY BUILDING EVENTS FOR POTENTIAL MEMBERS SOCIAL & ONLINE MEDIA ACTIVITIES WEBSITE SEO DISCOUNTS FOR PARTNERS / GROUPS FREE TRIAL(S) OR DAY(S) EVENTS W/ OTHER COWORKING SPACES 22,5 45 67,5 90 41% 41% 42% 54% 80% 85% 89% +11 +21 +1 +5 +15 -18 +14 FACT 13: 打造社区是吸引新会员最主要的⽅方式。 COMMUNITY BUILDING IS THE MAIN TOOL TO ATTRACT NEW MEMBERS - ACCORDING TO OPERATORS. 联合办公空间如何吸引新会员？ HOW DO COWORKING SPACES  ATTRACT NEW MEMBERS?

27. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. TOP 7 ACTIVITIES TO ATTRACT NEW MEMBERS ASIA GLOBAL 20 40 60 80 27% 59% 27% 49% 79% 64% 77%COMMUNITY BUILDING EVENTS FOR POTENTIAL MEMBERS SOCIAL & ONLINE MEDIA ACTIVITIES WEBSITE SEO DISCOUNTS FOR PARTNERS / GROUPS FREE TRIAL(S) OR DAY(S) EVENTS W/ OTHER COWORKING SPACES 22,5 45 67,5 90 41% 41% 42% 54% 80% 85% 89% +11 +21 +1 +5 +15 -18 +14 FACT 13: 打造社区是吸引新会员最主要的⽅方式。 COMMUNITY BUILDING IS THE MAIN TOOL TO ATTRACT NEW MEMBERS - ACCORDING TO OPERATORS.

28. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. BUSINESS APPROACHES OF COWORKING SPACES TOP ADDITIONAL ELEMENTS OF COWORKING SPACES 4 % 3 % 5 % 6 % 11 % 13 % 58 % 12 % 1 % 2 % 6 % 6 % 10 % 19 % 45 % COWORKING SPACE COMMUNITY SPACE MIXED SPACE SHARED OFFICE BUSINESS CENTER INCUBATOR/ACCELERATOR ARTIST SPACE OTHER GLOBAL ARE MAINLY A... MULTIPLE RESPONSES ALLOWED. ASIAASIA 86% 的联合办公说他们不不仅仅是⼀一个联合办公空间 OF COWORKING SPACES SAY THEY ARE "MORE THAN JUST A COWORKING SPACE" 79% GLOBAL EVENT SPACE COMMUNITY SPACE SHARED OFFICE(S) INCUBATOR/ACCELERATOR ARTIST SPACE BUSINESS CENTER 0 25 50 75 100 33% 15% 32% 63% 67% 73% 12% 18% 35% 65% 94% 98% ASIA GLOBAL FACT 14: 我们不不仅仅是⼀一个联合办公空间，是吗？ WE'RE MORE THAN JUST A COWORKING SPACE, RIGHT?

29. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. BUSINESS APPROACHES OF COWORKING SPACES TOP ADDITIONAL ELEMENTS OF COWORKING SPACES 4 % 3 % 5 % 6 % 11 % 13 % 58 % 12 % 1 % 2 % 6 % 6 % 10 % 19 % 45 % COWORKING SPACE COMMUNITY SPACE MIXED SPACE SHARED OFFICE BUSINESS CENTER INCUBATOR/ACCELERATOR ARTIST SPACE OTHER GLOBAL ARE MAINLY A... MULTIPLE RESPONSES ALLOWED. ASIAASIA 86% 的联合办公说他们不不仅仅是⼀一个联合办公空间 OF COWORKING SPACES SAY THEY ARE "MORE THAN JUST A COWORKING SPACE" 79% GLOBAL EVENT SPACE COMMUNITY SPACE SHARED OFFICE(S) INCUBATOR/ACCELERATOR ARTIST SPACE BUSINESS CENTER 0 25 50 75 100 33% 15% 32% 63% 67% 73% 12% 18% 35% 65% 94% 98% ASIA GLOBAL FACT 14:

30. COWORKINGSURVEY.COM +3 25 % 50 % 75 % 100 % 4 % 5 % 10 % 12 % 21 % 47 % OPEN WORKSPACE(S) PRIVATE OFFICE(S) MEETING SPACE(S) DEDICATED EVENT SPACE(S) DEDICATED CLASS ROOM(S) OTHER 25 % 50 % 75 % 100 % 5 % 3 % 9 % 14 % 19 % 50 % ASIA GLOBAL SPACE TYPES HAVE BEEN HARMONIZED TO 100% - WIITHOUT N.A. - FINAL RESULTS - REPORTED BY COWORKING SPACES, RESULTS ARE ROUNDED. UNHARMONIZED RESULTS FOR 2017:ASIA: OPEN SPACE(S) 42%, PRIVATE OFFICES 18.4%, MEETING SPACES 10.8%, EVENT SPACES 8.7%, CLASS ROOMS 4.8%, OTHER 3.9%, N.A. 11% GLOBAL: OPEN SPACE(S) 48.3%, PRIVATE OFFICES 18%, MEETING SPACES 13.8%, EVENT SPACES 8.5%, CLASS ROOMS 2.6%, OTHER 4.7%, N.A. 4% FACT 16: 虽然开放办公区域的⽐比例例惊⼈人的⾼高，独⽴立办公室的⽐比例例在上升。 THE SHARE OF PRIVATE OFFICES IS INCREASING WHILE THE SHARE OF OPEN WORKSPACES REMAINS SURPRISINGLY HIGH. AREA TYPES & DESK TYPES OF COWORKING SPACES 开放⼯工位 VS 独⽴立办公室移动⼯工位 VS 固定⼯工位 OPEN WORKSPACES VS. PRIVATE OFFICES HOT DESKS VS. DEDICATED DESKS

31. COWORKINGSURVEY.COM +3 25 % 50 % 75 % 100 % 4 % 5 % 10 % 12 % 21 % 47 % OPEN WORKSPACE(S) PRIVATE OFFICE(S) MEETING SPACE(S) DEDICATED EVENT SPACE(S) DEDICATED CLASS ROOM(S) OTHER 25 % 50 % 75 % 100 % 5 % 3 % 9 % 14 % 19 % 50 % ASIA GLOBAL SPACE TYPES HAVE BEEN HARMONIZED TO 100% - WIITHOUT N.A. - FINAL RESULTS - REPORTED BY COWORKING SPACES, RESULTS ARE ROUNDED. UNHARMONIZED RESULTS FOR 2017:ASIA: OPEN SPACE(S) 42%, PRIVATE OFFICES 18.4%, MEETING SPACES 10.8%, EVENT SPACES 8.7%, CLASS ROOMS 4.8%, OTHER 3.9%, N.A. 11% GLOBAL: OPEN SPACE(S) 48.3%, PRIVATE OFFICES 18%, MEETING SPACES 13.8%, EVENT SPACES 8.5%, CLASS ROOMS 2.6%, OTHER 4.7%, N.A. 4% FACT 16: 虽然开放办公区域的⽐比例例惊⼈人的⾼高，独⽴立办公室的⽐比例例在上升。 THE SHARE OF PRIVATE OFFICES IS INCREASING WHILE THE SHARE OF OPEN WORKSPACES REMAINS SURPRISINGLY HIGH. AREA TYPES & DESK TYPES OF COWORKING SPACES WORKING CAPITOL, SINGAPORE OPEN WORKSPACE PICTURE: CARSTEN FOERTSCH

32. COWORKINGSURVEY.COM +3 25 % 50 % 75 % 100 % 4 % 5 % 10 % 12 % 21 % 47 % OPEN WORKSPACE(S) PRIVATE OFFICE(S) MEETING SPACE(S) DEDICATED EVENT SPACE(S) DEDICATED CLASS ROOM(S) OTHER 25 % 50 % 75 % 100 % 5 % 3 % 9 % 14 % 19 % 50 % ASIA GLOBAL SPACE TYPES HAVE BEEN HARMONIZED TO 100% - WIITHOUT N.A. - FINAL RESULTS - REPORTED BY COWORKING SPACES, RESULTS ARE ROUNDED. UNHARMONIZED RESULTS FOR 2017:ASIA: OPEN SPACE(S) 42%, PRIVATE OFFICES 18.4%, MEETING SPACES 10.8%, EVENT SPACES 8.7%, CLASS ROOMS 4.8%, OTHER 3.9%, N.A. 11% GLOBAL: OPEN SPACE(S) 48.3%, PRIVATE OFFICES 18%, MEETING SPACES 13.8%, EVENT SPACES 8.5%, CLASS ROOMS 2.6%, OTHER 4.7%, N.A. 4% FACT 16: 虽然开放办公区域的⽐比例例惊⼈人的⾼高，独⽴立办公室的⽐比例例在上升。 THE SHARE OF PRIVATE OFFICES IS INCREASING WHILE THE SHARE OF OPEN WORKSPACES REMAINS SURPRISINGLY HIGH. AREA TYPES & DESK TYPES OF COWORKING SPACES IMPACT HUB, SINGAPORE OPEN WORKSPACE NEST DUBAI OPEN WORKSPACE PICTURE: CARSTEN FOERTSCH THE HIVE BANGKOK PRIVATE OFFICES PICTURE: CARSTEN FOERTSCH ➜ ➜ ➜

33. COWORKINGSURVEY.COM +3 25 % 50 % 75 % 100 % 4 % 5 % 10 % 12 % 21 % 47 % OPEN WORKSPACE(S) PRIVATE OFFICE(S) MEETING SPACE(S) DEDICATED EVENT SPACE(S) DEDICATED CLASS ROOM(S) OTHER 25 % 50 % 75 % 100 % 5 % 3 % 9 % 14 % 19 % 50 % ASIA GLOBAL SPACE TYPES HAVE BEEN HARMONIZED TO 100% - WIITHOUT N.A. - FINAL RESULTS - REPORTED BY COWORKING SPACES, RESULTS ARE ROUNDED. UNHARMONIZED RESULTS FOR 2017:ASIA: OPEN SPACE(S) 42%, PRIVATE OFFICES 18.4%, MEETING SPACES 10.8%, EVENT SPACES 8.7%, CLASS ROOMS 4.8%, OTHER 3.9%, N.A. 11% GLOBAL: OPEN SPACE(S) 48.3%, PRIVATE OFFICES 18%, MEETING SPACES 13.8%, EVENT SPACES 8.5%, CLASS ROOMS 2.6%, OTHER 4.7%, N.A. 4% FACT 16: 虽然开放办公区域的⽐比例例惊⼈人的⾼高，独⽴立办公室的⽐比例例在上升。 THE SHARE OF PRIVATE OFFICES IS INCREASING WHILE THE SHARE OF OPEN WORKSPACES REMAINS SURPRISINGLY HIGH. AREA TYPES & DESK TYPES OF COWORKING SPACES NEST DUBAI CLASS ROOM & EVENT SPACE PICTURE: CARSTEN FOERTSCH

34. COWORKINGSURVEY.COM +3 25 % 50 % 75 % 100 % 4 % 5 % 10 % 12 % 21 % 47 % OPEN WORKSPACE(S) PRIVATE OFFICE(S) MEETING SPACE(S) DEDICATED EVENT SPACE(S) DEDICATED CLASS ROOM(S) OTHER 25 % 50 % 75 % 100 % 5 % 3 % 9 % 14 % 19 % 50 % ASIA GLOBAL SPACE TYPES HAVE BEEN HARMONIZED TO 100% - WIITHOUT N.A. - FINAL RESULTS - REPORTED BY COWORKING SPACES, RESULTS ARE ROUNDED. UNHARMONIZED RESULTS FOR 2017:ASIA: OPEN SPACE(S) 42%, PRIVATE OFFICES 18.4%, MEETING SPACES 10.8%, EVENT SPACES 8.7%, CLASS ROOMS 4.8%, OTHER 3.9%, N.A. 11% GLOBAL: OPEN SPACE(S) 48.3%, PRIVATE OFFICES 18%, MEETING SPACES 13.8%, EVENT SPACES 8.5%, CLASS ROOMS 2.6%, OTHER 4.7%, N.A. 4% FACT 16: 虽然开放办公区域的⽐比例例惊⼈人的⾼高，独⽴立办公室的⽐比例例在上升。 THE SHARE OF PRIVATE OFFICES IS INCREASING WHILE THE SHARE OF OPEN WORKSPACES REMAINS SURPRISINGLY HIGH. AREA TYPES & DESK TYPES OF COWORKING SPACES IMPACT HUB SINGAPORE COFFEE SPACE PICTURE: CARSTEN FOERTSCH

35. COWORKINGSURVEY.COM SPACE TYPES HAVE BEEN HARMONIZED TO 100% - WIITHOUT N.A. - FINAL RESULTS - REPORTED BY COWORKING SPACES, RESULTS ARE ROUNDED. UNHARMONIZED RESULTS FOR 2017:ASIA: OPEN SPACE(S) 42%, PRIVATE OFFICES 18.4%, MEETING SPACES 10.8%, EVENT SPACES 8.7%, CLASS ROOMS 4.8%, OTHER 3.9%, N.A. 11% GLOBAL: OPEN SPACE(S) 48.3%, PRIVATE OFFICES 18%, MEETING SPACES 13.8%, EVENT SPACES 8.5%, CLASS ROOMS 2.6%, OTHER 4.7%, N.A. 4% +3 25 % 50 % 75 % 100 % 1 % 10 % 17 % 27 % 29 % 30 % 39 % 26 % 14 % 7 %2 %FIXED DESKS ONLY MORE FIXED THAN HOT DESKS ROUGHLY 50/50 MORE HOT THAN FIXED DESKS HOT DESKS ONLY N.A. ASIA GLOBAL 25 % 50 % 75 % 100 % 4 % 5 % 10 % 12 % 21 % 47 % OPEN WORKSPACE(S) PRIVATE OFFICE(S) MEETING SPACE(S) DEDICATED EVENT SPACE(S) DEDICATED CLASS ROOM(S) OTHER 25 % 50 % 75 % 100 % 5 % 3 % 9 % 14 % 19 % 50 % ASIA GLOBAL FACT 15: 虽然开放办公区域的⽐比例例惊⼈人的⾼高，独⽴立办公室的⽐比例例在上升。 THE SHARE OF PRIVATE OFFICES IS INCREASING WHILE THE SHARE OF OPEN WORKSPACES REMAINS SURPRISINGLY HIGH. FACT 16: 尽管员⼯工⽐比例例很⾼高，但专⽤用办公位的⽐比例例相对较低。 THERE'S ALSO A LOWER SHARE OF DEDICATED DESKS DESPITE THE HIGH SHARE OF EMPLOYEES. AREA TYPES & DESK TYPES OF COWORKING SPACES

36. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. AGE OF COWORKING SPACES AND SHARE OF NEW MEMBERS 29.3 MONTHS 2017 2016 34% 30% 2017 2016 56% 35% 5% TRIMMED MEAN. MEAN: 29.4 MEDIAN: 25 27 MONTHS OF COWORKING SPACES ARE 12 MONTHS OLD OR YOUNGER -21 -4 ASIA GLOBAL +2 +11 COMPATEDTO2016 FACT 17: 每三个亚洲空间中有⼀一个运营时间少于⼀一年年 EVERY THIRD ASIAN COWORKING SPACE IS ONE YEAR OLD OR YOUNGER. 5% TRIMMED MEAN, MEAN: 32.8 MEDIAN: 24 联合办公空间的盈利利能⼒力力如何？ HOW PROFITABLE ARE COWORKING SPACES?

37. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. AGE OF COWORKING SPACES AND SHARE OF NEW MEMBERS 29.3 MONTHS 2017 2016 34% 30% 2017 2016 56% 35% 5% TRIMMED MEAN. MEAN: 29.4 MEDIAN: 25 27 MONTHS OF COWORKING SPACES ARE 12 MONTHS OLD OR YOUNGER -21 -4 ASIA GLOBAL OF ALL MEMBERS ARE NEW MEMBERS WHO JOINED IN THE PAST 12 MONTHS 56% 55%+2 +11 COMPATEDTO2016 5% TRIMMED MEAN, MEAN: 32.8 MEDIAN: 24 FACT 17: 每三个亚洲空间中有⼀一个运营时间少于⼀一年年 EVERY THIRD ASIAN COWORKING SPACE IS ONE YEAR OLD OR YOUNGER. 超过⼀一半的会员加⼊入联合办公的时间在⼀一年年内 MORE THAN HALF OF ALL COWORKING SPACE MEMBERS JOINED WITHIN 12 MONTHS.

38. COWORKINGSURVEY.COMFINAL RESULTS, REPORTED BY COWORKING SPACES, MOST RESULTS ARE ROUNDED. PROFITABILITY OF COWORKING SPACES OF COWORKING SPACES NEED TO BE PROFITABLE TO RUN THE ENTIRE BUSINESS SUCCESSFULLY 25 50 75 100 8%18%74% NEED TO BE PROFITABLE NO NEED TO BE PROFITABLE DON'T KNOW & NOT SURE 4 % 1% 14% 81% 2 % 12% 87% +6 -2 OF COWORKING SPACES ARE FOR-PROFIT BUSINESSES 25 50 75 100 7%30%63% NON-PROFIT NON-PROFIT COMPARED TO 2016 COMPARED TO 2016 2500 % 5000 % 7500 % 10000 % 4% 27% 33% 37% PROFITABLE ZERO UNPROFITABLE N.A. / DON'T KNOW 2500 % 5000 % 7500 % 10000 % 8% 21% 34% 38% ESTIMATED PROFITABILITY OF SPACES NEARBY -2 -23 FOR-PROFIT FOR-PROFIT FACT 18: 亚洲60%的联合办公称他们是盈利利的。 60% OF ASIAN COWORKING SPACES REPORT TO BE PROFITABLE FACT 19: 但究竟盈利利能⼒力力如何… BUT THE PROFITABILITY RATING OF COWORKING SPACES NEARBY IS MUCH LOWER. FACT 20: 3/4的空间需要实现⾃自我造⾎血。⽽而在全球，是 2/3。 3 IN 4 COWORKING SPACES ALSO NEED TO BE PROFITABLE ON THEIR OWN. GLOBALLY, IT'S A RATIO OF 2 IN 3. 26% 35% 40% 17% 23% 60% PROFITABLE ZERO UNPROFITABLE +14 +4 +5 +3 ASIA GLOBAL OWN PROFITABILITY

39. COWORKINGSURVEY.COM "Social Workplaces are the physical nodes where the new generation of knowledgable connected workers find meaning in work, well-being and are amplified in terms of business operations and goals. SocialWorkplaces.com’s #1 mission is to connect these rising workplace communities. The company organizes the Coworking Europe conference: the first international conference of its kind, where approximately 500 coworking stakeholders from more than 40 countries gather each year. In 2015, the company launched the Coworking Africa conference and, more recently, introduced Coworking India, Coworking Middle East as well as the premium event “The Social Workplace Conference.” SocialWorkplaces.com COLLABORATION PARTNER

40. COWORKINGSURVEY.COM MAIN SUPPORTERS "In 2012 Collective Works created the category of prime CBD coworking in Singapore and has since gone on to become Singapore's leading coworking operator designed for performance businesses. Leveraging market leading technology and infrastructure Collective Works is now home to more than 200 companies and hosts dozen of industry events including TedX. collective.works essensys.tech "Occupie, the essensys platform, is a simple, easy to use software platform that helps you manage your workspace from lead to cash and everything in between. Workspaces can attract and retain customers, grow additional income streams and gain business insight to make quicker decisions. We focus on ensuring that your workspace can deliver the best customer experience.” "Nexudus is a leading white-label platform to help coworking space operators with their day-to-day tasks. Today, hundreds of spaces around the world use Nexudus to spend less time typing and chasing invoices, keeping their communities engaged and up- to-date, or controlling who is in and out of the space and how it is used. Nexudus is made for and by their active community of users." nexudus.com

41. COWORKINGSURVEY.COM OFFICIAL SUPPORTERS WESERLAND

42. COWORKINGSURVEY.COM TAKE THE NEW SURVEY: COWORKINGSURVEY.COM CLICK HERE

43. COWORKINGSURVEY.COM WHAT ARE THE DIFFERENCES BETWEEN PROFITABLE & UNPROFITABLE COWORKING SPACES? SUPPORT THE GLOBAL COWORKING SURVEY & RECEIVE THE BOOKLET CLICK HERE

44. COWORKINGSURVEY.COM BACKGROUND PARTICIPANTS: 2011-12: 913, 2012-13: 1206, 2013-14: 1270, 2015-16: 1679, 2016-17: 1876 THE FINAL RESULTS ARE ANALYZED USING A COMPLEX STATISTICAL TOOL, AND ARE CHECKING USING QUALITY STANDARDS. IT IS FOR THIS REASON THAT THE FIRST AND THE FINAL RESULTS MAY DIFFER SLIGHTLY. IN ADDITION, THE FINAL RESULTS ARE GROUPED BY DEMOGRAPHIC & OTHER CRITERIA USING A BI- OR MULTIVARIATE ANALYSIS. INTERESTED IN REGULAR UPDATES ON THE GLOBAL COWORKING SURVEY? JOIN OUR NEWSLETTER! ANY QUESTION? DROP A LINE TO SURVEY AT DESKMAG.COM WOULD YOU LIKE TO SUPPORT THE GLOBAL COWORKING SURVEY AND RECEIVE MORE STATISTICS & CHARTS ABOUT COWORKING SPACES? YES, GIMME MORE STATS! © DESKMAG - CARSTEN FOERTSCH - CARSTEN @ DESKMAG.COM THE 2017 GLOBAL COWORKING SURVEY

45. THE 2017 GLOBAL COWORKING SURVEY ASIAN & GLOBAL RESULTS OF SUPPORTED BYSUPPORTED BY THANKS FOR READING! TAIPEI, NOVEMBER 15, 2017 SHANGHAI, NOVEMBER 13, 2017

亚洲联合办公 VS 全球联合办公 : 20个发现 - Deskmag's Global Coworking Survey

Carsten Foertsch

亚洲联合办公 VS 全球联合办公 : 20个发现 - Deskmag's Global Coworking Survey