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Utilization of Coworking Spaces - Members of Coworking Spaces Part 2 of 2

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Who are the biggest competitors of coworking spaces? During which months do the highest numbers of members sign up? And what should coworking spaces provide for their members? In this part of the Global Coworking Survey, we will summarize the answers of members on how, when and why they are using coworking spaces.

Read more on http://bit.ly/ALLABOUTMEMBERS

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Utilization of Coworking Spaces - Members of Coworking Spaces Part 2 of 2

  1. 1. THE 2017 GLOBAL COWORKING SURVEY RESEARCH SUPPORTED BYIN COLLABORATION WITH READ MORE AT BIT.LY/ALLABOUTMEMBERS VISUALS FROM THE FINAL 2017 GLOBAL COWORKING SURVEY RESULTS SELECTED SLIDES WITH CHARTS ULTIMATE MEMBER DATA: UTILIZATION OF COWORKING SPACES
  2. 2. 2 THE 2017 GLOBAL COWORKING SURVEY MONTH OF JOINING A COWORKING SPACE FOR THE FIRST TIME 0% 3% 6% 9% 12% 15% JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 2% 8% 9% 13% 9% 9% 7%7% 9% 8% 7% 14% 3% 9% 11% 12% 9% 5% 8% 7% 9% 6% 7% 15% 4% 7% 11% 12% 9% 8% 8% 6%6% 11% 6% 13% 2017 2016 2014 1ST PEAK 2ND PEAK GENERAL RESULTS THROUGHOUT THE YEARS THIS CHART REPRESENTS THE GLOBAL AVERAGE AND THE RESPONSES ARE DOMINATED BY COWORKING SPACES IN THE NORTHERN HEMISPHERE WHERE MOST OF COWORKING SPACES ARE LOCATED. FOR THE SAME REASON, THE RESULTS ARE ALSO STRONGLY INFLUENCED BY THE CHRISTIAN CULTURE. THE RESULTS CAN STRONGLY DIFFER IN REGIONS WITH A DIFFERENT CULTURE AND GEOGRAPHIC AREA. IN THE SOUTHERN HEMISPHERE, DECEMBER MARKS A LOW AS WELL. PEAKS ARE AUGUST- OCTOBER & MARCH. INDEPENDENT OF THE CULTURES AND GEOGRAPHICAL LOCATION, NEW MEMBERS USUALLY SIGN UP IN THE WEEKS FOLLOWING POPULAR HOLIDAYS IN THEIR REGIONS.
  3. 3. 3 THE 2017 GLOBAL COWORKING SURVEY GENERAL RESULTS THROUGHOUT THE YEARS 1000 % 2000 % 3000 % 4000 % REASONS WHY COWORKING SPACES ARE CHOSEN A SOCIAL & ENJOYABLE ATMOSPHERE INTERACTION WITH OTHERS A COMMUNITY A CLOSE DISTANCE TO MY HOME LIKE-MINDED PEOPLE GOOD VALUE FOR MONEY GOOD TRANSPORT CONNECTIONS NEARBY BASIC OFFICE INFRASTRUCTURE KNOWLEDGE SHARING A BIG OPEN WORKSPACE FLEXIBLE WORKTIMES MEETING SPACES EVENTS RANDOM DISCOVERIES A CLEAN WORKSPACE INTERDISCIPLINARY WORK GOOD INTERNET CONNECTIONS FRIENDS WHO ALREADY WORKED HERE MY COMPANY OR CLIENT PAYS FOR IT WORKSHOPS SUPERMARKETS OR RESTAURANTS NEARBY PRIVATE OFFICES SPECIAL INFRASTRUCTURE (E.G. 3D-PRINTER) 1875 % 3750 % 5625 % 7500 % 7% 15% 17% 13% 27% 44% 24% 41% 48% 37% 45% 36% 32% 37% 57% 41% 39% 58% 44% 72% 74% 66% 3% 8% 14% 15% 15% 15% 25% 25% 27% 27% 31% 31% 34% 34% 35% 38% 41% 41% 47% 51% 55% 56% 59% 2017 2016
  4. 4. 4 THE 2017 GLOBAL COWORKING SURVEY GENERIC WORKSPACE BEFORE BECOMING A MEMBER 2017* 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 3% 5% 4% 3% 1% 1% 3% 1% 6% 6% 4% 3% 1% 2% 1% 3% 4% 6% 4% 6% 5% 1% 3% 3% 22% 23% 37% 26% 58% 56% 45% 45%10% ANOTHER COWORKING SPACE* AT HOME TRADITIONAL OFFICE SMALL SHARED OFFICE COFFEE SHOP BUSINESS CENTER NO FIXED LOCATION LIBRARY OTHER & N.A. *PLEASE NOTE: THIS QUESTION WAS CHANGED FOR THE 2017 SURVEY FROM "WHERE DID YOU MOSTLY WORK BEFORE YOU STARTED USING A COWORKING SPACE?" TO "WHERE DID YOU MOSTLY WORK BEFORE YOU STARTED USING YOUR CURRENT COWORKING SPACE?". FOR THIS REASON A NEW ANSWER CHOICE, ‘ANOTHER COWORKING SPACE’, HAS BEEN INTRODUCED TO PORTRAY THE CHANGE IN QUESTION AND ALLOW EXISTING COWORKING MEMBERS TO EXPRESS THAT THEY MOVED FROM ONE COWORKING SPACE TO ANOTHER. GENERAL RESULTS THROUGHOUT THE YEARS
  5. 5. 5 THE 2017 GLOBAL COWORKING SURVEY 2017* 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 3% 5% 4% 4% 1% 1% 3% 1% 6% 6% 4% 4% 1% 2% 1% 3% 4% 6% 4% 6% 5% 1% 3% 4% 22% 23% 37% 29% 58% 56% 45% 49% ANOTHER COWORKING SPACE* AT HOME TRADITIONAL OFFICE SMALL SHARED OFFICE COFFEE SHOP BUSINESS CENTER NO FIXED LOCATION LIBRARY OTHER & N.A. GENERAL RESULTS THROUGHOUT THE YEARS WITHOUT COWORKING SPACES *PLEASE NOTE: THIS QUESTION WAS CHANGED FOR THE 2017 SURVEY FROM "WHERE DID YOU MOSTLY WORK BEFORE YOU STARTED USING A COWORKING SPACE?" TO "WHERE DID YOU MOSTLY WORK BEFORE YOU STARTED USING YOUR CURRENT COWORKING SPACE?". FOR THIS REASON A NEW ANSWER CHOICE, ‘ANOTHER COWORKING SPACE’, WAS INTRODUCED ON THE PREVIOUS SLIDE TO ALLOW EXISTING COWORKING MEMBERS TO EXPRESS THAT THEY MOVED FROM ONE COWORKING SPACE TO ANOTHER. THIS CHART PRESENTS THE (NON-COMPARABLE) RESULTS WITHOUT THE NEW CHOICE. GENERIC WORKSPACE BEFORE BECOMING A MEMBER
  6. 6. WORD OF MOUTH INTERNET SEARCH (MY) COMPANY OR CLIENT MEDIA (INCL. SOCIAL MEDIA) PASSED BY LISTING DIRECTORY ADVERTISING OTHER & N.A. 1000 % 2000 % 3000 % 4000 % 11% 1% 4% 5% 11% 12% 23% 33% SOURCE OF LEADS BEFORE BECOMING A MEMBER 6 THE 2017 GLOBAL COWORKING SURVEY GENERAL 2017 RESULT RESPONSES FOR THIS DATA CANNOT BE COMPARED TO PREVIOUS YEARS DUE TO MINOR DIFFERENCES IN THE QUESTION PRESENTED. IN PREVIOUS YEARS, WE HAD ASKED MEMBERS: "HOW DID YOU FIRST HEAR ABOUT YOUR COWORKING SPACE" AND IN 2017 WE ASKED MEMBERS: "HOW DID YOU FIND YOUR CURRENT COWORKING SPACE BEFORE YOU BECAME A MEMBER?" PRIOR TO 2017, MEMBERS WERE ALSO ALLOWED TO PROVIDE MULTIPLE ANSWERS TO THE QUESTION, WHEREAS IN 2017 MEMBERS WERE ASKED TO PROVIDE JUST ONE ANSWER TO THE QUESTION. DESPITE THESE CHANGES, 'WORD OF MOUTH' REMAINED THE MOST POPULAR RESPONSE TO BOTH QUESTIONS. 
  7. 7. 7 THE 2017 GLOBAL COWORKING SURVEY MEMBER COMMUTING TIMES & TRANSPORT TYPES OF MEMBERS *'SCOOTERS’ AND ‘MOTOR BIKES’ WERE NOT OPTIONAL ANSWERS BEFORE 2017 & IN **2012: "OTHER" WAS NOT AN OPTION YET. PLEASE NOTE: DIFFERENCES MAY OCCUR DUE TO THE TIME AT WHICH THE SURVEY WAS TAKEN: THE 2017 GLOBAL COWORKING SURVEY WAS CONDUCTED IN NOVEMBER AND DECEMBER 2016, WHILST THE 2016 GLOBAL COWORKING SURVEY WAS CONDUCTED IN OCTOBER AND NOVEMBER 2015. GENERALLY, TRANSPORT TYPES CAN STRONGLY DEPEND ON CHANGING WEATHER CONDITIONS THAT ALSO INFLUENCE COMMUTING TIMES. 2017* 2016 2014 2012** 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1% 6% 2% 4% 34% 39% 28% 35% 34% 26% 24% 27%3% 17% 14% 25% 14% 14% 16% 21% 18% ON FOOT BY BIKE BY SCOOTER BY PUBLIC TRANSPORT BY CAR N.A. & OTHER MEAN MEDIAN 22.4 20 22.9 20 21.4 15 5% TRIMMED MEAN 22.4 2021 19.5 21.2 20.6 GENERAL RESULTS THROUGHOUT THE YEARS 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2% 2% 4% 2% 5% 9% 7% 8% 8% 6% 6% 11% 22% 23% 15% 19% 14% 17% 14% 16% 25% 19% 17% 17% 17% 18% 22% 16% 7% 7% 14% 11% 0 - 5 6 - 10 11 - 15 16 - 20 21 - 30 31 - 40 41 - 60 > 60 MINUTES
  8. 8. 8 THE 2017 GLOBAL COWORKING SURVEY MEMBER WORK HOURS & FREQUENCY OF COWORKING SPACE USAGE 10% 20% 30% 40% 50% 1AM 2AM 3AM 4AM 5AM 6AM 7AM 8AM 9AM 10AM 11AM NOON 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM 12AM START END 5% TRIMMED MEAN: 8:55 AM MEAN: 9:04 AM MEDIAN: 9:00 AM 5% TRIMMED MEAN: 5:46 PM MEAN: 5:20 PM MEDIAN: 6:00 PM 9H 3MIN* AVERAGE LENGTH OF A WORKING DAY (INCLUDING BREAKS)* MEAN: 8H 58MIN - MEDIAN: 9H 5% TRIMMED MEAN 22% WORK AT IRREGULAR TIMES & COULDN'T RESPOND TO THIS QUESTION 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 3% 1% 2% 3% 2% 4% 14% 16% 11% 9% 26% 28% 15% 17% 28% 24% 29% 31% 32% 26% 43% 38% 5 TIMES A WEEK OR MORE OFTEN* 3 OR 4 TIMES A WEEK 1 OR 2 TIMES A WEEK 1 TO 4 TIMES A MONTH LESS THAN ONCE A MONTH N.A. & OTHER *DAILY(IN2012) MEMBER WORK HOURS - GENERAL RESULTS WORKING DAY FREQUENCY OF COWORKING SPACE USAGE BY YEAR PLEASE NOTE: THIS CHART SHOWS WHEN MEMBERS USUALLY START & END THEIR WORKING DAYS. IT DOESN'T NECESSARILY MEAN THEY SPEND EVERY HOUR WITHIN THE COWORKING SPACE. THE NEXT TOPIC PRESENTS DATA OF MEMBERS WHO ALSO WORK OUTSIDE THEIR COWORKING SPACES. *AVERAGES ARE CALCULATED BASED ON THE START AND END TIME OF EACH INDIVIDUAL MEMBER.
  9. 9. 9 THE 2017 GLOBAL COWORKING SURVEY MEMBERS WHO WORK OUTSIDE THEIR COWORKING SPACES 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1% 5% 2% 3% 9% 9% 12% 15% 90% 86% 87% 82% YES NO DON'T KNOW & N.A. MOST POPULAR ALTERNATIVE WORKSPACES USED BY MEMBERS* AT HOME COFFEE SHOP LIBRARY BUSINESS CENTER OTHER 2125 % 4250 % 6375 % 8500 % 4% 1% 1% 15% 16% 80% 5% 1% 4% 17% 13% 82% 6% 1% 6% 18% 16% 69% 4% 3% 4% 16% 16% 67% 2017 2016 2014 2012 NO. 1 'OTHER' RESPONSE: CLIENT'S OFFICE, FOLLOWED BY: TRAIN, UNIVERSITY, FRIEND'S PLACE & ANOTHER COWORKING SPACE SMALL SHARED OFFICE COMMUNITY TRADITIONAL OFFICE & *PRESENTS THE % OF MEMBERS WHO WORK OFTEN OUTSIDE THEIR COWORKING SPACE GENERAL RESULTS THROUGHOUT THE YEARS
  10. 10. 10 THE 2017 GLOBAL COWORKING SURVEY MULTIPLE MEMBERSHIPS & USE OF COWORKING VISA PROGRAMS 2017 2016 2014 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2% 1% 1% 92% 92% 92% 7% 7% 7% YES NO DON'T KNOW OR N.A. HAVE YOU EVER USED A MEMBERSHIP OR VISA PROGRAM TO WORK FROM OTHER COWORKING SPACES? 2017 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1%89%10% 2017 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2%70%28% 2017 2016 2014 0 % 2.500 % 5.000 % 7.500 % 10.000 % 6% 3% 2% 71% 74% 79% 23% 22% 19% DO YOU CURRENTLY HAVE A MEMBERSHIP FOR MORE THAN ONE COWORKING SPACE? GENERAL RESULTS THROUGHOUT THE YEARS ALL MEMBERS (CALCULATED RESULT) MEMBERS WHO PREVIOUSLY WORKED FROM MORE THAN ONE COWORKING SPACE PLEASE NOTE: OPTIONAL ANSWERS OF THIS QUESTION WERE SIMPLIFIED FOR THE 2017 SURVEY - HENCE COMPARABLE DATA FOR PREVIOUS YEARS IS NOT AVAILABLE. HOWEVER, WE CAN CONFIRM THAT THE AMOUNT OF RESPONDENTS WHO ANSWERED “YES” TO THIS QUESTION SIGNIFICANTLY INCREASED.
  11. 11. 11 THE 2017 GLOBAL COWORKING SURVEY 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2% 1%12%59%26% HIP & TRENDY CASUAL BUSINESS CASUAL SUIT & TIE N.A. & OTHER GENERAL 2017 RESULT BY GENDER OF MEMBERS BY MEMBER AGE GROUPS FEMALE MALE 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1% 2% 1% 1% 12% 10% 60% 62% 27% 25% 18 - 34 YEARS OLD 35-49 YEARS OLD 50 + YEARS OLD 0 % 2.500 % 5.000 % 7.500 % 10.000 % 3% 2% 1% 3% 1% 13% 8% 13% 53% 71% 55% 29% 20% 30% MEMBER WORK ENVIRONMENT
  12. 12. 12 THE 2017 GLOBAL COWORKING SURVEY MEMBER WORK ARRANGEMENT & PREFERRED ARRANGEMENT GENERAL RESULTS BY YEAR STATUS QUO PREFERENCE 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1% 2% 1% 2% 23% 19% 21% 24% 11% 11% 13% 15% 13% 8% 9% 7% 53% 60% 56% 51% ON THEIR OWN IN SPONTANEOUS & FREQUENTLY CHANGING TEAMS IN REGULAR BUT CHANGING TEAMS IN A PERMANENTLY FIXED TEAM N.A. 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1%19%31%12%37% QUESTION WAS NOT PART OF THE GLOBAL COWORKING SURVEY BEFORE 2017
  13. 13. 13 THE 2017 GLOBAL COWORKING SURVEY CURRENT DESK TYPES OF MEMBERS & PREFERRED DESK TYPES 2017* 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2% 66% 63% 47% 54% 11% 12% 11% 24% 25% 42% 44% DEDICATED DESK MAINLY AT A DEDICATED DESK* FLEXIBILE DESK N.A. GENERAL RESULTS BY YEAR 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1% 2% 52% 53% 35% 38% 22%26% 47% 64% 61% *PLEASE NOTE: OPTIONAL ANSWERS WERE SIMPLIFIED FOR THE 2017 SURVEY. "MAINLY AT A DEDICATED DESK" WAS REMOVED AS A POSSIBLE ANSWER FROM THE ‘STATUS QUO’ QUESTION. STATUS QUO PREFERENCE
  14. 14. 14 THE 2017 GLOBAL COWORKING SURVEY MEMBER WORKSPACE ACCESS TYPE & PREFERRED LEVEL OF ACCESS GENERAL RESULTS BY YEARS 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 3% 10% 13% 11% 7% 5% 3% 2% 1% 38% 37% 32% 31% 47% 48% 55% 59% 24/7 TRADITIONAL OFFICE HOURS HALF-DAYS LIMITED DAYS OR HOURS PER MONTH N.A. 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2% 3% 12% 7% 4% 5% 4% 6% 31% 35% 35% 51% 53% 52% STATUS QUO PREFERENCE PLEASE NOTE: IN 2017 THIS QUESTION ABOUT THE PREFERENCE WAS NOT PART OF THE GLOBAL COWORKING SURVEY
  15. 15. 15 THE 2017 GLOBAL COWORKING SURVEY MEMBER WORKSPACE AREAS & PREFERRED WORKSPACE AREAS 2017 2016 2014 0 % 2.500 % 5.000 % 7.500 % 10.000 % 5% 2% 3% 2% 3% 2% 2% 1% 2% 3% 5% 6% 9% 13% 13% 79% 76% 74% OPEN WORKSPACE TEAM OFFICE SINGLE OFFICE COFFEE AREAS MEETING ROOM OTHER & N.A. GENERAL RESULTS BY YEARS PLEASE NOTE: OPEN WORKSPACES OFFER MORE FLEXIBLE (SHARED) DESKS, RESULTING IN A HIGHER SHARE OF MEMBERS WHO CAN USE AN OPEN WORKSPACE (COMPARED TO TEAM OFFICES & SINGLE OFFICES THAT MAINLY OFFER DESKS DEDICATED TO ONE MEMBER). FURTHERMORE, THIS QUESTION WAS INTRODUCED IN THE 2014 GLOBAL COWORKING SURVEY WHEN MORE COWORKING SPACES INTEGRATED PRIVATE OFFICES INTO THEIR WORKSPACES. NO DATA AVAILABLE PRIOR TO 2014. 0 % 2.500 % 5.000 % 7.500 % 10.000 % 6% 4% 3% 2% 4%15% 11% 15% 20% 58% 63% STATUS QUO PREFERENCE PLEASE NOTE: IN 2017 THIS QUESTION ABOUT THE PREFERENCE WAS NOT PART OF THE GLOBAL COWORKING SURVEY
  16. 16. 16 THE 2017 GLOBAL COWORKING SURVEY MAXIMUM NO. OF WORKSTATIONS OF THEIR COWORKING SPACES 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 8% 8% 14% 24% 24% 22% 23% 23% 34% 32% 29% 27% 34% 38% 34% 26% < 25 WORKSTATIONS 25 - 49 WORKSTATIONS 50 - 99 WORKSTATIONS ≥ 100 WORKSTATIONS GENERAL RESULTS THROUGHOUT THE YEARS MEAN MEDIAN 5% TRIMMED MEAN 40 30 40 30 72 4057 36 37 55 4045 PLEASE NOTE: THE VALUES IN THE CHART ABOVE REPRESENT THE REPORTS OF MEMBERS OF COWORKING SPACES, NOT OF THE COWORKING SPACES THEMSELVES. THERE ARE MORE MEMBERS THAN COWORKING SPACES & THEY ARE NOT NECESSARILY EQUALLY DISTRIBUTED SINCE THE NUMBER OF MEMBERS VARIES PER SPACE. WORKSTATIONS
  17. 17. 17 THE 2017 GLOBAL COWORKING SURVEY GENERAL 2017 RESULT STATUS QUO PREFERENCE BY GENDER OF MEMBERS 2017 0 % 2.500 % 5.000 % 7.500 % 10.000 % 3% 3%1% 36%42%14% A BASIC CHAIR (E.G. WOODEN OR PLASTIC) A SIMPLE OFFICE CHAIR AN ERGONOMIC OFFICE CHAIR A STABILITY BALL OR BALL CHAIR A STANDING DESK OTHER & N.A. 0 % 2.500 % 5.000 % 7.500 % 10.000 % 4% 8%3%70%13%4% FEMALE MALE 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1% 1% 3% 4% 2% 1% 39% 33% 40% 49% 16% 12% 0 % 2.500 % 5.000 % 7.500 % 10.000 % 3% 1% 6% 10% 3% 3% 67% 74% 19% 7% 2% 5% BY MEMBER AGE GROUPS 18 - 34 35 - 49 50 + 0 % 2.500 % 5.000 % 7.500 % 10.000 % 6% 1% 3% 6% 2% 2% 2% 34% 39% 33% 50% 39% 48% 6% 14% 15% 0 % 2.500 % 5.000 % 7.500 % 10.000 % 4% 3% 1% 11% 12% 5% 1% 6% 68% 70% 70% 14% 11% 15% 4% 2% 5% YEARSOLD CURRENT CHAIR TYPES OF MEMBERS & PREFERRED CHAIR TYPES
  18. 18. 18 THE 2017 GLOBAL COWORKING SURVEY VIEW PREFERENCES 2017 0 % 2.500 % 5.000 % 7.500 % 10.000 % 1%25%70%3% A WALL A WINDOW (WITH A VIEW TO THE SURROUNDING AREAS) PEOPLE AROUND THEM N.A. BY GENDER OF MEMBERS GENERAL 2017 RESULT 18 - 34 35 - 49 50 + 0 % 2.500 % 5.000 % 7.500 % 10.000 % 30% 29% 23% 65% 64% 78% 4% 8% 0% BY MEMBER AGE GROUPS FEMALE MALE 0 % 2.500 % 5.000 % 7.500 % 10.000 % 21% 31% 76% 66% 3% 3% YEARSOLD
  19. 19. 19 THE 2017 GLOBAL COWORKING SURVEY LAYOUT PREFERENCES 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2% 2% 3% 2% 6% 3% 7% 4%9% 40% 57% 48% 41% 35% 26% 25% 27% 17% 12% 17% 17% OPEN WORKSPACES WITH TRANSPARENT ROOMS OPEN WORKSPACES WITH PRIVATE AREAS A MIX OF OPEN & CLOSED ROOMS PRIVATE WORKSPACES WITH OPEN AREAS* I DON'T MIND OTHER & N.A. GENERAL RESULTS THROUGHOUT THE YEARS *PLEASE NOTE: THE OPTIONAL ANSWER "PRIVATE WORKSPACES WITH OPEN AREAS" WAS NOT PART OF THE GLOBAL COWORKING SURVEY BEFORE 2017
  20. 20. 20 THE 2017 GLOBAL COWORKING SURVEY GENERAL RESULTS THROUGHOUT THE YEARS 1000 % 2000 % 3000 % 4000 % WHAT MEMBERS LIKE ABOUT THEIR COWORKING SPACES THE MOST THE LOCATION THE MEMBERS* THE MANAGERS/HOSTS** THE INTERIOUR DESIGN THE EVENTS THE INTERNET CONNECTION*** THE PRICE**** OTHER 2000 % 4000 % 6000 % 8000 % 6% 31% 43% 53% 80% 61% 5% 33% 31% 40% 50% 72% 58% 7% 33% 31% 35% 48% 63% 69% 75% 10% 30% 31% 31% 42% 52% 63% 70% 2017 2016 2014 2012 *2014 & BEFORE: "THE PEOPLE IN MY COWORKING SPACE" ** 2014 & BEFORE: "THE COWORKING SPACE OPERATORS" *** WAS NOT PART OF THE QUESTIONNAIRE BEFORE 2016 **** 2012: WAS NOT ASKED IN A COMPARABLE WAY OTHER: .E.G.COMMUNITY (=MEMBERS); FLEXIBILITY, NETWORKING, BIG WINDOWS, THE VIEW, NATURAL LIGHT, FACILITIES, THE OPPORTUNITIES, THE VIBE, THE COFFEE, FREE PARKING MULTIPLE RESPONSES ALLOWED
  21. 21. 21 THE 2017 GLOBAL COWORKING SURVEY WHAT MEMBERS DON'T LIKE ABOUT THEIR COWORKING SPACES GENERAL RESULTS THROUGHOUT THE YEARS NOISE LACK OF INTERACTION* LACK OF PRIVACY BAD INTERNET CONNECTION* NOT ABLE TO FOCUS INCOMPLETE INFRASTRUCTURE CLEANINESS PRICES ARE TOO HIGH COWORKING SPACE IN A BAD SHAPE* PEOPLE IN MY COWORKING SPACE OTHER** 825 % 1650 % 2475 % 3300 % 23% 5% 10% 5% 13% 10% 17% 21% 15% 4% 4% 5% 7% 9% 17% 30% 15% 14% 24% 15% 4% 5% 8% 11% 12% 15% 19% 19% 20% 25% *THOSE RESPONSE OPTIONS HAVE NOT BEEN AVAILABLE IN 2014 YET. **OTHER (2017): .E.G. CLIMATE CONDITIONS, INTERIOR DESIGN, LACK OF KITCHEN FACILITIES, LACK OF (FREE) PARKING, LACK OF NATURAL LIGHT, LACK OF CELL PHONE RECEPTION, CONSTANT CHANGES. MULTIPLE RESPONSES ALLOWED
  22. 22. 22 THE 2017 GLOBAL COWORKING SURVEY 2017 2016 2014 0 % 2.500 % 5.000 % 7.500 % 10.000 % 0% 1% 1% 18% 18% 24% 13% 15% 14% 70% 66% 62% YES YES, BUT ALSO WORKED FROM OTHERS NO DON'T KNOW & N.A. 2017 2016 2014 0 % 2.500 % 5.000 % 7.500 % 10.000 % 4% 5% 11% 3% 3% 5% 6% 9% 8% 15% 17% 13% 72% 67% 64% 1 2 3 4 5+ COWORKING SPACES PLEASE NOTE: THE SECOND QUESTION DIDN'T OFFER A "DON'T KNOW" OPTION FOR TECHNICAL REASONS: HENCE, THE SLIGHT DIFFERENCES TO THE FIRST QUESTION MAY BE EXPLAINED BY RESPONDENTS WHO DIDN'T RESPOND TO THIS QUESTION. 'N.A.' ALSO COULDN'T BE CONSIDERED FOR THE SAME REASON. MEAN MEDIAN 5% TRIMMED MEAN 2.5 11.8 1.8 11.5 1.9 11.4 MEMBER COWORKING HISTORY GENERAL RESULTS BY YEARS - DO YOU STILL WORK FROM YOUR FIRST COWORKING SPACE? GENERAL RESULTS BY YEARS - IN HOW MANY COWORKING SPACES HAVE YOU ALREADY WORKED?
  23. 23. 23 THE 2017 GLOBAL COWORKING SURVEY 1000 % 2000 % 3000 % 4000 % 2017 2016 2014 0 % 2.500 % 5.000 % 7.500 % 10.000 % 3% 5% 8% 3% 8% 6% 11% 12% 9% 20% 17% 22% 24% 18% 16% 16% 13% 14% 24% 26% 26% ≤ 3 4 - 6 7 - 12 13 - 24 25 - 36 37 - 48 > 48 MONTHS MEAN MEDIAN 5% TRIMMED MEAN 17.6 1014.6 13.5 912.0 17,7 9.514.7 LENGTH OF CURRENT MEMBERSHIP IN MONTHS GENERAL RESULTS THROUGHOUT THE YEARS
  24. 24. 24 THE 2017 GLOBAL COWORKING SURVEY MEMBERSHIP FEE PAYER 3% 4% 6%1% 26% 44% 15% MEMBER (PERSONAL EXPENSE) MEMBER (BUSINESS EXPENSE) EMPLOYER CLIENT PAID WITH OTHER CAPITAL TYPE IT'S FREE OTHER & N.A. BY GENDER OF MEMBERS2017 RESULT FEMALE MALE 1% 4% 3% 4% 5% 9% 1% 1% 23% 29% 51% 38% 17%15% 18-34 35-49 50 + 3%2%3% 3%2% 6% 13% 5% 8% 1% 2% 13% 18% 36% 53%57% 32% 16%16%15% BY MEMBER AGE GROUPS YEARS OLD
  25. 25. 25 THE 2017 GLOBAL COWORKING SURVEY REGULARITY OF MEMBERSHIP PAYMENT GENERAL 2017 RESULT 0% 0%13% 11% 9% 83% 73% 2% 2% 3% 3% 1% 0% HOURLY DAILY WEEKLY MONTHLY OTHER** DON'T KNOW* N.A. GENERAL 2017 RESULT - WITHOUT ‚DON'T KNOW‘ RESPONSES 3% 3% *PLEASE NOTE: THE HIGH SHARE OF MEMBERS, WHO DON'T KNOW HOW OFTEN THEIR MEMBERSHIP IS RENEWED, IS MAINLY A RESULT OF THE HIGH SHARE OF EMPLOYERS WHO FUND MEMBERSHIPS FOR THEIR EMPLOYEES. FOR THIS REASON, THE SECOND BAR PRESENTS THE GENERAL RESULTS WITHOUT THE "DON'T KNOW" OPTION. **'OTHER' INCLUDES MEMBERSHIPS THAT ARE PAID ANNUALLY, EVERY SIX MONTHS, QUARTERLY AND BI-WEEKLY. IT ALSO INCLUDES LIMITED NO. OF DAY PASSES (E.G. 10-DAYS-PASSES), AND PAY-AS-YOU-WORK MEMBERSHIPS. THE 'OTHER' OPTION OFFERED OPEN RESPONSES. THOSE RESPONSES WILL BE CONSIDERED IN THE 2018 GLOBAL COWORKING SURVEY.
  26. 26. WOULD YOU LIKE TO SUPPORT THE GLOBAL COWORKING SURVEY AND RECEIVE MORE STATISTICS & CHARTS REPRESENTING THE MEMBER OF COWORKING SPACES? YES, GIMME MORE STATS! ABOUT THE GLOBAL COWORKING SURVEY NO COPIES ALLOWED. NOT FOR RESALE.© DESKMAG - CARSTEN FOERTSCH - CARSTEN @ DESKMAG.COM PARTICIPANTS: 2011-12: 913, 2012-13: 1206, 2013-14: 1270, 2015-16: 1679, 2016-17: 1876 IN ORDER TO SIMPLIFY THE PRESENTATION, 2016-17 RESULTS ARE REFERRED TO BY THE YEAR 2017, WHILST 2015-16 RESULTS ARE REFERRED TO BY THE YEAR 2016 AND SO ON. THIS IS BECAUSE THE SURVEY HAS ALWAYS BEEN CONDUCTED AT THE END OF EACH YEAR. FINAL RESULTS ARE ANALYZED USING A COMPLEX STATISTICAL TOOL, AND ARE CHECKED USING QUALITY STANDARDS. IT IS FOR THIS REASON THAT THE FIRST AND FINAL RESULTS MAY DIFFER SLIGHTLY. FINAL RESULTS ARE ALSO GROUPED BY DEMOGRAPHIC CATEGORIES & OTHER CRITERIA USING A BI- OR MULTIVARIATE ANALYSIS. READ THE RELATED ARTICLE AT BIT.LY/ALLABOUTMEMBERS INTERESTED IN REGULAR UPDATES RELATING TO THE GLOBAL COWORKING SURVEY? JOIN OUR NEWSLETTER! ANY QUESTION? DROP A LINE TO SURVEY @ DESKMAG.COM
  27. 27. "Social Workplaces are the physical nodes where the new generation of knowledgable connected workers find meaning in work, well-being and are amplified in terms of business operations and goals. SocialWorkplaces.com’s #1 mission is to connect these rising workplace communities. The company organizes the Coworking Europe conference: the first international conference of its kind, where approximately 500 coworking stakeholders from more than 40 countries gather each year. In 2015, the company launched the Coworking Africa conference and, more recently, introduced Coworking India, Coworking Middle East as well as the premium event “The Social Workplace Conference.” SocialWorkplaces.com "Social Workplaces are the physical nodes where the new generation of knowledgable connected workers find meaning in work, well-being and are amplified in terms of business operations and goals. SocialWorkplaces.com’s #1 mission is to connect these rising workplace communities. The company organizes the Coworking Europe conference: the first international conference of its kind, where approximately 500 coworking stakeholders from more than 40 countries gather each year. In 2015, the company launched the Coworking Africa conference and, more recently, introduced Coworking India, Coworking Middle East as well as the premium event “The Social Workplace Conference.” SocialWorkplaces.com 27 COLLABORATION PARTNER OF THE GLOBAL COWORKING SURVEY THE 2017 GLOBAL COWORKING SURVEY27
  28. 28. "Nexudus is a leading white-label platform to help coworking space operators with their day-to-day tasks. Today, hundreds of spaces around the world use Nexudus to spend less time typing and chasing invoices, keeping their communities engaged and up- to-date, or controlling who is in and out of the space and how it is used. Nexudus is made for and by their active community of users." nexudus.com essensys.tech communitas.network "Occupie, the essensys platform, is a simple, easy to use software platform that helps you manage your workspace from lead to cash and everything in between. Workspaces can attract and retain customers, grow additional income streams and gain business insight to make quicker decisions. We focus on ensuring that your workspace can deliver the best customer experience.” "Communitas believes in the power of community and the future of work. Through a marketing agency, benefits network, real estate advisory services and world-class publications, we help our clients better serve their stakeholders. Whether you are a builder of community or real estate, Communitas is here for you.” THE ‘MAIN SUPPORTERS’ PROVIDED FINANCIAL RESOURCES TO SUPPORT THE INDEPENDENT RESEARCH, AND WERE OFFICIAL PROMOTERS, OF THE 2017 GLOBAL COWORKING SURVEY. 28 MAIN SUPPORTERS OF THE GLOBAL COWORKING SURVEY THE 2017 GLOBAL COWORKING SURVEY28
  29. 29. WESERLAND OFFICIAL SUPPORTERS OF THE GLOBAL COWORKING SURVEY 29 THE 2017 GLOBAL COWORKING SURVEY
  30. 30. (ARITHMETIC) MEAN, 5% TRIMMED MEAN, MEDIAN… WHY ARE THERE SO MANY DIFFERENT AVERAGE VALUES? ISN’T THERE A SIMPLER WAY? SURE THERE IS! BUT REDUCING A SKEWED DEVELOPMENT TO A SINGLE VALUE WOULD NOT PROVIDE AN ACCURATE REFLECTION OF THE COWORKING LANDSCAPE, WHICH HAS BECOME MORE DIVERSE OVER RECENT YEARS. IN FACT, THE VALUES PRESENTED HEREIN ARE THREE OF DOZENS OF STATISTICAL MEASURES; SO, WE ARE STILL KEEPING IT QUITE SIMPLE. THE (ARITHMETIC) MEAN IS THE MOST COMMON AVERAGE TO REPORT CENTRAL TENDENCIES; HOWEVER, IT IS NOT ROBUST IF IT IS INFLUENCED BY OUTLIERS (EXTREME CASES, WHICH ARE MUCH LARGER OR SMALLER THAN MOST OF THE OTHERS). FOR EXAMPLE, THINK OF AN UNEQUAL DISTRIBUTION OF INCOME, WHERE 10% OF PEOPLE IN YOUR COUNTRY “EARN” 90% OF ALL INCOME. IF YOU TOOK THE MEAN OF THAT INCOME, THE MAJORITY OF PEOPLE WOULD SEE A HUGE GAP BETWEEN THE MEAN VALUE AND THE AMOUNT IN THEIR BANK ACCOUNTS. HENCE, IT WOULD NOT REFLECT THEIR REALITY. THE COWORKING MARKET IS, OF COURSE, NOT THAT UNEQUAL; HOWEVER, THERE ARE COWORKING SPACES (CHAINS) THAT CAN BE IDENTIFIED AS OUTLIERS, AND ARE MUCH BIGGER THAN MOST OTHER COWORKING SPACES. FOR THIS REASON, WE PROVIDED TWO MORE AVERAGE VALUES: THE 5% TRIMMED MEAN CUTS THE HIGHEST AND LOWEST 5% OF CASES, AND REFLECTS THE AVERAGE REALITY MUCH BETTER THAN THE ARITHMETIC MEAN; THE MEDIAN SEPARATES THE UPPER HALF FROM THE LOWER HALF (IT IS SIMPLY THE VALUE IN THE MIDDLE). IT IS IMPORTANT TO NOTE THAT MOST OF STATISTICS PRESENTED HEREIN ARE GROUPED, AND PRESENT THEIR SHARE TO REFLECT THE WHOLE REALITY. THE 2017 GLOBAL COWORKING SURVEY PAGE 30 HOW TO READ THE STATISTICS?
  31. 31. HOW ARE THE (ARITHMETIC) MEAN, 5% TRIMMED MEAN, AND MEDIAN CALCULATED? THE (ARITHMETIC) MEAN IS THE SUM OF A COLLECTION OF NUMBERS DIVIDED BY THE NUMBER OF VALUES IN THE COLLECTION. CONFUSED? IMAGINE YOU HAVE TEN NUMBERS… NOW ADD THEM UP, AND THEN DIVIDE BY TEN: 1 + 2 + 3 + 4 + 4 + 5 + 5 + 6 + 9 + 19 = 58/10 = 5.8 THE 5% TRIMMED MEAN FIRST REMOVES THE HIGHEST AND LOWEST 5% OF A COLLECTION OF NUMBERS, SUMS THE REST, AND DIVIDES THIS TOTAL BY THE NUMBER OF VALUES IN THE COLLECTION: 1 + 2 + 3 + 4 + 4 + 5 + 5 + 6 + 9 + 19 = 38/8 = 4.75 = 4.8 (ROUNDED) THE MEDIAN IS THE MIDDLE NUMBER OF A COLLECTION OF VALUES. IT DIVIDES THE UPPER HALF BY THE LOWER HALF. IN THIS CASE, WE HAVE AN EVEN NUMBER OF VALUES (TWO MIDDLE NUMBERS), WHICH ARE SUMED AND THEN DIVIDED. THIS GIVES A FULLY TRUNCATED OR TRIMMED MEAN: 1 + 2 + 3 + 4 + 4 + 5 + 5 + 6 + 9 + 19 = (4 + 5)/2 = 4.5 SIDE NOTE: THE GREATER THE DIFFERENCE AMONG THE VALUES, THE GREATER THE COLLECTION OF UNEQUALLY DISTRIBUTED VALUES. IF YOU’D LIKE TO CONSIDER ONLY A SINGLE NUMBER, GO WITH THE 5% TRIMMED MEAN. HOWEVER, IT'S BETTER TO USE THE SHARE OF GROUPS PRESENTED IN THE CHARTS. HOW TO READ THE STATISTICS? THE 2017 GLOBAL COWORKING SURVEY PAGE 31

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