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Member Demographics - 2019 Members of Coworking Spaces

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Who are the coworking space members? What are their jobs? Is the ratio of freelancers declining further? Do more women work in coworking spaces? And what’s the average age of the members?

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Member Demographics - 2019 Members of Coworking Spaces

  1. 1. GLOBAL COWORKING SURVEY MEMBER DEMOGRAPHICS MEMBERS OF COWORKING SPACES - PART 1 OF 2 SELECTED VISUALS FROM THE 2019 GLOBAL COWORKING SURVEY RESULTS THE CONDUCTION OF THE SURVEY WAS SUPPORTED BY: READ MORE: BIT.LY/C0W0RKERS
  2. 2. SIDE NOTES FOR A BETTER UNDERSTANDING, PLEASE KEEP THE FOLLOWING BACKGROUND IN MIND: . • THE STRONGLY GROWING NUMBER OF MEMBERS COMES WITH A HIGH SHARE OF NEW MEMBERS, MEANING YOU CAN'T ASSUME THAT YOU ARE COMPARING THE SAME MEMBERS ACROSS THE YEARS. • FURTHERMORE, DATA FROM MEMBERS ALSO FLUCTUATES MUCH STRONGER ACROSS YEARS THAN FROM COWORKING SPACES. MEMBERS CAN START & END MEMBERSHIPS MORE EASILY THAN A COWORKING SPACES CAN OPEN AND CLOSE THEIR BUSINESSES. • MEMBERS ARE NOT AS EQUALLY DISTRIBUTED AS COWORKING SPACES SINCE THE NUMBER OF MEMBER ACROSS COWORKING SPACES VARIES. IN ADDITION, NOT ALL MEMBERS ARE AWARE THAT THEY WORK FROM A COWORKING SPACE, ESPECIALLY MEMBERS WHO ARE PAID TO WORK FROM A COWORKING SPACE AND HAVE NOT DECIDED TO WORK THERE OF THEIR OWN ACCORD. • IF YOU SPOT A CORRELATION, THE CHARACTERISTIC FEATURED IS NOT NECESSARILY THE CAUSE OF THE CORRELATION. THERE IS RARELY ONE CHARACTERISTIC THAT CAN AFFECT OTHER CHARACTERISTICS OVERALL (PERHAPS WITH THE EXCEPTION OF THE NUMBER OF CHILDREN BY AGE). USUALLY, MULTIPLE CHARACTERISTICS ARE REQUIRED FOR SUCH AN EFFECT, AND NOT ALL CAN BE EXAMINED IN A QUANTITATIVE SURVEY. IT IS ALSO IMPORTANT TO REMEMBER THAT, CHARACTERISTICS CAN BE AFFECTED BY EXTENUATING CIRCUMSTANCES UNRELATED TO COWORKING SPACES, FOR EXAMPLE, THE INEQUALITY OF GENDER. • ALL RESULTS ARE ROUNDED UP OR DOWN FOR A BETTER VISUAL EXPERIENCE. FOR THIS REASON, A SUM OF VALUES WITHIN A GROUP MIGHT BE SLIGHTLY LOWER OR HIGHER THAN 100%. IN REALITY, IT IS 100% WHEN THE UNROUNDED RESULTS ARE TAKEN INTO ACCOUNT. PAGE 22019 GLOBAL COWORKING SURVEY PAGE 2
  3. 3. 2019 GLOBAL COWORKING SURVEY 2019 2017 2016 2014 2012 0% 25% 50% 75% 100% 2% 2% 1% 3% 3% 6% 9% 8% 9% 11% 22% 19% 19% 23% 23% 36% 41% 43% 37% 36% 33% 28% 30% 28% 28% MEAN MEDIAN 35.4 33.5 36.1 34 35.3 33 5% TRIMMED MEAN 37.0 3536.4 35.5 34.7 34.9 MEMBER AGE GROUPS BY YEAR 200 % 775 % 1.350 % 1.925 % 2.500 % 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60+ 10% 18% 20% 15% 14% 9% 7% 4% 3%2019 36.4 36.9 35 AVERAGE AGE IN YEARS ALL RESULTS ARE ROUNDED UP OR DOWN. FOR THIS REASON, A SUM OF VALUES WITHIN A GROUP MIGHT BE SLIGHTLY LOWER OR HIGHER THAN 100%. 18-29 30-39 40-49 50-59 ≥ 60 YEARS OLD
  4. 4. PROFESSIONAL STATUS OF MEMBERS 2019 GLOBAL COWORKING SURVEY 2019 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 6% 7% 5% 5% 4% 1% 3% 3% 2% 3%4% 7% 5% 8% 6% 3% 13% 13% 13% 17% 17% 8% 7% 16% 13% 13% 13% 16% 14% 16% 16% 55% 50% 42% 41% 42% FREELANCERS EMPLOYERS EMPLOYEES OF A COMPANY W/ ≤ 5 EMPLOYEES EMPLOYEES OF A COMPANY W/ 6 - 99 EMPLOYEES EMPLOYEES OF A COMPANY W/ 100 - 999 EMPLOYEES* EMPLOYEES OF A COMPANY W/ ≥ 1000 EMPLOYEES* STUDENTS OTHER W/O N.A. BY YEAR OF SURVEY RESPONSES FROM MEMBERS. GROUPS WITHOUT N.A. RESULTS ARE ROUNDED. *2017 & BEFORE: EMPLOYEES OF A COMPANY W/ ≥ 100 EMPLOYEES. PLEASE NOTE: A DECREASED PERCENTAGE THROUGHOUT NUMEROUS YEARS DOES NOT INDICATE A DECREASE IN ABSOLUTE NUMBER; INSTEAD IT INDICATES A DECREASE RELATIVE TO OTHER GROUPS.
  5. 5. MEMBER PROFESSIONS 2019 GLOBAL COWORKING SURVEY 2019 2017 2016 2014 7 % 12 %15 %15 % 3 % 2 % 3 % 2 % 7 % 5 % 6 % 3 % 2 % 3 % 1 % 3 % 3 % 4 %3 %4 % 2 % 6 %5 % 4 % 5 % 8 %4 % 4 % 1 % 1 %3 %5 % 3 % 4 %3 %6 % 12 % 7 %9 %6 % 9 % 8 %5 %9 % 18 % 11 % 6 % 10 % 9 %8 % 14 % 12 % 19 %20 %22 %19 % IT (PROGRAMMING, SOFTWARE ENGINEERING, WEB DEVELOPMENT) PR, MARKETING, SALES, ADVERTISING, COMMUNICATION CONSULTING DESIGN (GRAPHICS, WEB, PRODUCTS, GAMING) WRITING (JOURNALIST, WRITER, COPYWRITER, …) HIGHER MANAGEMENT ACCOUNTING & OFFICE ADMINISTRATION PROJECT MANAGEMENT (EVENTS, COMMUNITY, CULTURE) RESEARCH (SCIENCE, DATA, ANALYTICS) EDUCATION (COACHING, TRAINING, TEACHING) ART (FILMMAKING, PAINTING, PHOTOGRAPHY, MUSIC) BUSINESS DEVELOPMENT (INCL. FOUNDERS) TRANSLATION OTHER BY YEAR OF SURVEY (GENERAL RESULTS) PLEASE NOTE: A DECREASED PERCENTAGE DOES NOT INDICATE A DECREASE IN ABSOLUTE NUMBERS. RATHER, IT INDICATES A DECREASE RELATIVE TO OTHER PROFESSIONS. THE RESULTS ARE BASED ON OPEN RESPONSES FROM MEMBERS. MOST NOTED ALTERNATIVE OR OVERLAPPING PROFESSIONS IN 2019: - CONSULTING - IT (PROGRAMMING, WEB DEVELOPMENT) - HIGHER MANAGEMENT - PR, MARKETING, SALES, ADVERTISING, COMMUNICATION - ART (FILMMAKING, PAINTING, PHOTOGRAPHY, MUSIC)
  6. 6. HIGHEST LEVEL OF SCHOOL EDUCATION 2019 GLOBAL COWORKING SURVEY 2014 9 % 35 % 33 % 21 %3 % N.A. NO SCHOOL EDUCATION PRIMARY EDUCATION SECONDARY EDUCATION COLLEGE BACHELOR (UNIVERSITY) MASTER (UNIVERSITY) PhD OR HIGHER 2012 3 % 72 % 18 %6 %2 % N.A. NO SCHOOL EDUCATION PRIMARY EDUCATION SECONDARY EDUCATION COLLEGE BACHELOR OR MASTER PhD OR HIGHER 2019 2017 2016 5 %4 %5 % 42 %41 % 31 % 40 %41 % 44 % 8 %8 % 13 % 3 %2 %4 % 1 % 1 % 1 % 2 % 2 %2 % N.A. NO SCHOOL EDUCATION PRIMARY EDUCATION (ELEMENTARY SCHOOL) LOWER SECONDARY EDUCATION (HIGH SCHOOL) UPPER SECONDARY EDUCATION (INCL. COLLEGE) BACHELOR (INCL. VOCATIONAL DEGREE) MASTER DOCTORAL OR HIGHER BY YEAR OF SURVEY (GENERAL RESULTS) RESPONSES FROM MEMBERS.
  7. 7. GENDER OF MEMBERS 2019 GLOBAL COWORKING SURVEY PLEASE NOTE: A DECREASED PERCENTAGE DOES NOT INDICATE A DECREASE IN ABSOLUTE NUMBERS. RATHER, IT INDICATES A DECREASE RELATIVE TO ANOTHER GENDER WITHIN THE SAME YEAR. 0 % 2.500 % 5.000 % 7.500 % 10.000 % ALL MEMBERS** 2019 1% 51% 48% 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2018 2017 2016 2014 2012 3%3%2%3%1% 33%38%43%44%47% 64%59%54%53%52% MALE FEMALE OTHER & N.A. RESPONSES FROM MEMBERS.
  8. 8. 2019 GLOBAL COWORKING SURVEY 2019 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2% 7% 2% 4% 2% 12% 16% 14% 12% 12% 54% 53% 48% 49% 54% 28% 20% 32% 30% 27% 4% 5% 5% 5% 5% VERY HIGH HIGH SOMEWHERE IN THE MIDDLE LOW VERY LOW BY YEAR OF SURVEY (GENERAL RESULTS) INCOME OF MEMBERS RELATIVE TO COST OF LIVING ALL RESULTS ARE ROUNDED UP OR DOWN. FOR THIS REASON, A SUM OF VALUES WITHIN A GROUP MIGHT BE SLIGHTLY LOWER OR HIGHER THAN 100%. RESPONSES FROM MEMBERS.
  9. 9. 2019 GLOBAL COWORKING SURVEY 2019 2017 2016 2014 2012 0 % 2.500 % 5.000 % 7.500 % 10.000 % 2% 3% 3% 5% 5% 3% 4% 5% 4% 7% 5% 9% 10% 8% 7% 35% 44% 42% 37% 37% 54% 40% 40% 46% 44% ≥ 1M INHABITANTS < 1M - 100K INHABITANTS < 100K - 50K INHABITANTS < 50K - 20K INHABITANTS < 20K INHABITANTS BY YEAR OF SURVEY (GENERAL RESULTS) NUMBER OF INHABITANTS LOCAL TO THEIR COWORKING SPACE RESPONSES FROM MEMBERS. THE FOLLOWING CHARTS DO NOT REFLECT THE DISTRIBUTION OF COWORKING SPACES, BUT THE DISTRIBUTION OF THE MEMBERS! ALL RESULTS ARE ROUNDED UP OR DOWN. FOR THIS REASON, A SUM OF VALUES WITHIN A GROUP MIGHT BE SLIGHTLY LOWER OR HIGHER THAN 100%.
  10. 10. 2019 GLOBAL COWORKING SURVEY ALL MEMBERS 0 % 2.500 % 5.000 % 7.500 % 10.000 % 12% 3%77% 28% 6% 60% 14% 2019 GENERAL RESULTS SHARE OF DIGITAL NOMADS ALL MEMBERS 0 % 2.500 % 5.000 % 7.500 % 10.000 % 15% 4%73% 38% 10% 47% 13% 2017 GENERAL RESULTS MEMBERS WHO TRAVELLED ≥ 4 WEEKS A YEAR WHILST WORKING MEMBERS WHO TRAVELLED ≥ 4 WEEKS A YEAR WHILST WORKING DIGITAL NOMAD NOT A DIGITAL NOMAD (BUT TRAVELLED ≥ 4 WEEKS PER YEAR WHILST WORKING) NOT A DIGITAL NOMAD (TRAVELLED < 4 WEEKS PER YEAR WHILST WORKING) DON'T KNOW & N.A. RESPONSES FROM MEMBERS.
  11. 11. ETHNICITIES OF MEMBERS (USA) 2019 GLOBAL COWORKING SURVEY WHITE / CAUCASIAN HISPANIC OR LATIN ASIAN OTHER 22,5 45 67,5 90 3% 5% 2% 4% 89% USA BY NUMBER OF INHABITANTS LOCAL TO A COWORKING SPACE (USA) WHITE / CAUCASIAN HISPANIC OR LATIN ASIAN OTHER 22,5 45 67,5 90 4% 4% 2% 4% 88% 2% 8% 1% 3% 92% ≥ 1M INHABITANTS < 1M INHABITANTS BLACK OR AFRICAN AMERICAN BLACK OR AFRICAN AMERICAN RESPONSES FROM MEMBERS. MULTIPLE RESPONSES WERE ALLOWED, WITHOUT N.A. IF NO ETHNICITY WAS CHOSEN.
  12. 12. MORE STATISTICS WOULD YOU LIKE TO SUPPORT THE GLOBAL COWORKING SURVEY AND RECEIVE MORE STATISTICS? YES, GIMME MORE STATS! PAGE 122019 GLOBAL COWORKING SURVEY PAGE 12
  13. 13. 2019 GLOBAL COWORKING SURVEY 13 THANKS TO OUR MAIN SUPPORTERS: YARDI.COM The all-new Yardi KUBE is the most comprehensive workspace management platform. Drive top line revenue, reduce costs and efficiently grow your Coworking space while delivering a phenomenal member experience. THE MAIN SUPPORTERS LISTED ABOVE HELPED TO DISTRIBUTE THE SURVEY AND FINANCIALLY SUPPORTED THE OVERALL PROMOTION OF THE SURVEY. OUR DISTRIBUTION PARTNERS & REGIONAL PARTNERS HELPED TO DISTRIBUTE THE SURVEY ON A GLOBAL OR REGIONAL SCALE. OFFICIAL SUPPORTERS HELPED TO DISTRIBUTE THE SURVEY WITHIN THEIR OWN COWORKING SPACE NETWORKS. "Nexudus is a leading white-label platform to help coworking space operators with their day-to-day tasks. Today, hundreds of spaces around the world use Nexudus to spend less time typing and chasing invoices, keeping their communities engaged and up- to-date, or controlling who is in and out of the space and how it is used. Nexudus is made for and by their active community of users." NEXUDUS.COM ESSENSYS.TECH "Essensys is a simple, easy to use software platform that helps you manage your workspace from lead to cash and everything in between. Workspaces can attract and retain customers, grow additional income streams and gain business insight to make quicker decisions. We focus on ensuring that your workspace can deliver the best customer experience.”
  14. 14. THANKS TO OUR DISTRIBUTION PARTNERS: THANKS TO OUR REGIONAL PARTNERS & OFFICIAL SUPPORTERS:
  15. 15. A COLLABORATIVE PROJECT BY RECEIVING TOO MANY EMAILS FROM STUDENTS ABOUT COWORKING RESEARCH? ADD COWORKINGLIBRARY.COM TO YOUR F.A.Q. PAGE.
  16. 16. (ARITHMETIC) MEAN, 5% TRIMMED MEAN, MEDIAN… WHY ARE THERE SO MANY DIFFERENT AVERAGE VALUES? ISN’T THERE A SIMPLER WAY? SURE THERE IS! BUT REDUCING A SKEWED DEVELOPMENT TO A SINGLE VALUE WOULD NOT PROVIDE AN ACCURATE REFLECTION OF THE COWORKING SPACE LANDSCAPE, WHICH HAS BECOME MORE DIVERSE IN RECENT YEARS. IN FACT, THE VALUES PRESENTED HEREIN ARE THREE OF DOZENS OF STATISTICAL MEASURES; SO, WE ARE STILL KEEPING IT QUITE SIMPLE. THE (ARITHMETIC) MEAN IS THE MOST COMMON AVERAGE TO REPORT CENTRAL TENDENCIES. HOWEVER, IT IS NOT ROBUST IF IT IS INFLUENCED BY OUTLIERS (EXTREME CASES, WHICH ARE MUCH LARGER OR SMALLER THAN MOST OF THE OTHERS). FOR EXAMPLE, THINK OF AN UNEQUAL DISTRIBUTION OF INCOME, WHERE 10% OF PEOPLE IN YOUR COUNTRY “EARN” 90% OF ALL INCOME. IF YOU TOOK THE MEAN OF THAT INCOME, THE MAJORITY OF PEOPLE WOULD SEE A HUGE GAP BETWEEN THE MEAN VALUE AND THE AMOUNT IN THEIR BANK ACCOUNTS. THUS, THESE NUMBERS UNFORTUNATELY WOULD NOT REFLECT THEIR REALITY. THE COWORKING MARKET IS, OF COURSE, NOT THAT UNEQUAL. HOWEVER, THERE ARE COWORKING SPACES (CHAINS) THAT CAN BE IDENTIFIED AS OUTLIERS AND ARE MUCH BIGGER THAN THE MAJORITY OF OTHER COWORKING SPACES. THEREFORE WE ONLY HIGHLIGHT THE (ARITHMETIC) MEAN WHEN PRESENTING RESTRICTED SCALES, SUCH AS AGE, BECAUSE LIFE IS STILL LIMITED, OR IN STAR RATINGS (1-10). FOR OPEN, UNLIMITED SCALES WE PREFER THE 5% TRIMMED MEAN. IT CUTS THE HIGHEST AND LOWEST 5% OF CASES, AND REFLECTS THE AVERAGE REALITY MUCH BETTER THAN THE ARITHMETIC MEAN IN THOSE CASES - WE CAN ALSO AVOID TYPOS IN THE CASE THAT A PARTICIPANT ACCIDENTALLY ENTERS TOO MANY FIGURES. THE MEDIAN SEPARATES THE UPPER HALF FROM THE LOWER HALF (IT IS SIMPLY THE VALUE IN THE MIDDLE). IT IS IMPORTANT TO NOTE THAT MOST STATISTICS PRESENTED HEREIN ARE GROUPED, AND PRESENT THEIR SHARE TO REFLECT THE WHOLE REALITY. HOW TO READ THE STATISTICS? PAGE 162019 GLOBAL COWORKING SURVEY PAGE 16
  17. 17. BACKGROUND PAGE 172019 GLOBAL COWORKING SURVEY PAGE 17 MEASURING & SEPARATING SYSTEM: WE LIKE AND RESPECT DIVERSITY, HOWEVER WE NEEDED TO MAKE THE FOLLOWING DECISIONS TO AVOID REPEATING "TRANSLATIONS" ON COUNTLESS SLIDES: • RESULTS ARE SHOWN IN THE METRIC SYSTEM IF NOT STATED OTHERWISE: E.G. 1 SQUARE METER = 10.7639 SQUARE FEET • A POINT IS USED AS A DECIMAL SEPARATOR & A COMMA FOR MARKING NUMBERS HIGHER THAN ONE THOUSAND OR MORE: E.G. 20.7 MEMBERS = 20,7 MEMBERS OR 1,899.34€ = €1.899,34 HOW IS THE GLOBAL COWORKING SURVEY FINANCED? THE GLOBAL COWORKING SURVEY IS FINANCED THROUGH TWO SOURCES. FIRSTLY, THE MAIN SUPPORTERS, AS SHOWN IN THE PUBLISHED MATERIAL, PROVIDE THE FINANCES TO PROMOTE THE SURVEY. THEY ALSO ALLOW A BASIC ANALYSIS WHICH IS AVAILABLE FOR FREE. WE ARE VERY GRATEFUL TO THEM! A MUCH MORE DETAILED ANALYSIS TAKES SIGNIFICANTLY MORE TIME, BUT CATERS TO A SMALLER AUDIENCE. SOUNDS LIKE A BAD CORRELATION, RIGHT? FOR THAT REASON, THE SURVEY ANALYSIS IS ALSO SUPPORTED BY THE PEOPLE WHO PURCHASE THE REPORTS. BUT CRUCIAL FINDINGS ARE ALSO PUBLISHED IN ARTICLES, FREE OF COST. THANKS TO EVERYONE WHO SUPPORTED THE GLOBAL COWORKING SURVEY BY PURCHASING THESE REPORTS, BY DISTRIBUTING THE SURVEY AND ESPECIALLY BY TAKING THE SURVEY!
  18. 18. BACKGROUND OF THE 2019 GLOBAL COWORKING SURVEY THE 2019 GLOBAL COWORKING SURVEY WAS ACTIVE ONLINE FROM JANUARY 24 - MARCH 18, 2019. THE FINAL RESULTS ARE ANALYZED USING IBM SPSS, AND ARE CHECKED USING QUALITY STANDARDS TO REMOVE BOTS OR FAKE PARTICIPANTS. THOSE PEOPLE ARE NOT CONSIDERED IN THE ANALYSIS NOR IN THE COUNTING OF PARTICIPANTS. IT IS FOR THIS REASON THAT THE FIRST AND THE FINAL RESULTS MAY DIFFER SLIGHTLY. PARTICIPANTS: 2019: 2668 ❖ 2018: 1980 ❖ 2017: 1876 ❖ 2016: 1679 ❖ 2014: 1270 ❖ 2013: 1206 ❖ 2012: 913 BY GROUPS IN 2019: COWORKING SPACES (OPERATORS OR STAFF MEMBERS): N=1240 MEMBERS: N=879 - PLANNED OR FUTURE COWORKING SPACES: N=137 REMAINING PARTICIPANTS ARE PRIMARILY FORMER COWORKING SPACE MEMBERS OR PEOPLE WHO HAVE NEVER WORKED IN A COWORKING SPACE. THE GLOBAL RESULTS OF THIS REPORT ARE BASED ON THE RESPONSES FROM MEMBERS OF COWORKING SPACES (N=879). © 2019 DESKMAG - CARSTEN FOERTSCH THE DOWNLOAD AND USE OF THIS MATERIAL DOESN'T INCLUDE THE RIGHT TO (RE)SELL OR (RE)PUBLISH THIS CONTENT. INTERESTED IN REGULAR UPDATES RELATING TO THE GLOBAL COWORKING SURVEY? JOIN OUR NEWSLETTER! ANY QUESTION? DROP A LINE TO SURVEY @ DESKMAG.COM 2019 MEMBER DEMOGRAPHICS - MEMBER OF COWORKING SPACES VISUALS FROM THE FINAL 2019 GLOBAL COWORKING SURVEY RESULTS

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