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Coworking in the USA 2016 - GCUCALL 2016

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2016 Global Coworking Survey - US Results - Presented at GCUC

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Coworking in the USA 2016 - GCUCALL 2016

  1. 1. LOS ANGELES, MAY 5, 2016 RESULTS OF THE GLOBAL COWORKING SURVEY deskmag COWORKING IN THE U.S. 2016
  2. 2. THE COWORKING SPACES BLANKSPACES, DTLA
  3. 3. deskmag US$ MEAN USA GLOBAL 25 % 50 % 75 % 100 % 13 % 14 % 30 % 30 % 57 % 56 % UP TO 6 7 TO 12 MORE THAN 12 MONTHS MEAN 8.5 MONTHS 8.3 MONTHS INHABITANTS BY POPULATION BY AGE UP TO 12 13-35 36 & MORE 2,5 5 7,5 10 8,4 8,4 9,11,000,000 & MORE 999,999-100,000 99,999 & LESS 2,5 5 7,5 10 7,8 8,3 9,6 MONTHS OLD BY INVESTMENT UP TO 50,000 50,001-100,000 100,001+ 4,25 8,5 12,75 17 16,3 7,7 6 CONSTRUCTION AND PLANNING TIME LAUNCHING A COWORKING SPACE THE GESTATION PERIOD OF A COWORKING SPACE TAKES 8.5 MONTHSON AVERAGE (MEAN)
  4. 4. deskmag US$ MEAN USA GLOBAL 25 % 50 % 75 % 100 % 13 % 14 % 30 % 30 % 57 % 56 % UP TO 6 7 TO 12 MORE THAN 12 MONTHS MEAN 8.5 MONTHS 8.3 MONTHS INHABITANTS BY POPULATION BY AGE UP TO 12 13-35 36 & MORE 2,5 5 7,5 10 8,4 8,4 9,11,000,000 & MORE 999,999-100,000 99,999 & LESS 2,5 5 7,5 10 7,8 8,3 9,6 MONTHS OLD BY INVESTMENT UP TO 50,000 50,001-100,000 100,001+ 4,25 8,5 12,75 17 16,3 7,7 6 CONSTRUCTION AND PLANNING TIME LAUNCHING A COWORKING SPACE
  5. 5. deskmag ORIGIN OF INVESTED CAPITAL* *HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER” ** AMOUNTS OF LESS THAN US$1 AND MORE THAN US$1,000,000 ARE NOT CONSIDERED. USA ≈ US$ 98,000** (MEAN) US$ 70,000** (MEDIAN) USA GLOBAL 8 %7 % 1 % 0 % 2 % 1 % 1 % 1 % 3 % 2 % 2 % 3 % 7 %8 % 11 %9 % 11 % 11 % 55 %57 % OWN CAPITAL CAPITAL FROM FRIENDS OR FAMILY CREDIT FROM A PRIVATE BANK OR INSTITUTION EQUITY CAPITAL FROM INVESTORS CREDIT FROM FRIENDS OR FAMILY GOVERNMENT GRANT CREDIT FROM A PUBLIC INSTITUTION PREPAID MEMBERSHIPS CROWDFUNDING OTHER ≈ US$ 128,000 (MEAN) US$ 100,000 (MEDIAN) ≈ US$ 81,000 (MEAN) US$ 48,000 (MEDIAN) 50 DESKS & MORE TODAY 49 DESKS & LESS TODAY 25 % 50 % 75 % 100 % 24 %30 %46 % UP TO 50K 50K - 100K MORE THAN US$ 100K FINANCING A COWORKING SPACE FOUNDER(S) SPEND ALMOST US$ 100,000 TO START A COWORKING SPACE ON AVERAGE MORE THAN HALF COMES FROM THEIR OWN, PRIVATE CAPITAL
  6. 6. deskmag ORIGIN OF INVESTED CAPITAL* *HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER” ** AMOUNTS OF LESS THAN US$1 AND MORE THAN US$1,000,000 ARE NOT CONSIDERED. USA ≈ US$ 98,000** (MEAN) US$ 70,000** (MEDIAN) USA GLOBAL 8 %7 % 1 % 0 % 2 % 1 % 1 % 1 % 3 % 2 % 2 % 3 % 7 %8 % 11 %9 % 11 % 11 % 55 %57 % OWN CAPITAL CAPITAL FROM FRIENDS OR FAMILY CREDIT FROM A PRIVATE BANK OR INSTITUTION EQUITY CAPITAL FROM INVESTORS CREDIT FROM FRIENDS OR FAMILY GOVERNMENT GRANT CREDIT FROM A PUBLIC INSTITUTION PREPAID MEMBERSHIPS CROWDFUNDING OTHER ≈ US$ 128,000 (MEAN) US$ 100,000 (MEDIAN) ≈ US$ 81,000 (MEAN) US$ 48,000 (MEDIAN) 50 DESKS & MORE TODAY 49 DESKS & LESS TODAY 25 % 50 % 75 % 100 % 24 %30 %46 % UP TO 50K 50K - 100K MORE THAN US$ 100K FINANCING A COWORKING SPACE AMOUNT OF INVESTMENTS
  7. 7. deskmag USA GLOBAL 25 % 50 % 75 % 100 % 2 %10 % 7 % 6 % 4 % 4 %25 % 22 % 53 % 67 % AT LEAST A FEW MONTHS BEFORE OPENING A FEW WEEKS BEFORE A FEW DAYS BEFORE AT THE OPENING DAY AFTER THE OPENING N.A. WHEN DID YOU START PROMOTING YOUR COWORKING SPACE? THE HIGHER THE INVESTMENT, OR THE BIGGER THE SPACE THE EARLIER THE PROMOTION STARTS BEFORE OPENING NO. OF MEMBERS IN THE 1ST WEEK AFTER OPENING USA GLOBAL 25 % 50 % 75 % 100 % 22 % 29 % 20 % 20 % 36 % 35 % 21 % 16 % 0 1-4 5-9 10+ MEMBERS MEAN 6.5 MEMBERS MEDIAN: 4 6.1 MEMBERS MEDIAN: 3 PROMOTING A COWORKING SPACE 2 IN 3 COWORKING SPACES START THEIR PROMOTION AT LEAST A FEW MONTHS BEFORE OPENING
  8. 8. deskmag PROMOTING A COWORKING SPACE USA GLOBAL 25 % 50 % 75 % 100 % 2 %10 % 7 % 6 % 4 % 4 %25 % 22 % 53 % 67 % AT LEAST A FEW MONTHS BEFORE OPENING A FEW WEEKS BEFORE A FEW DAYS BEFORE AT THE OPENING DAY AFTER THE OPENING N.A. WHEN DID YOU START PROMOTING YOUR COWORKING SPACE? THE HIGHER THE INVESTMENT, OR THE BIGGER THE SPACE THE EARLIER THE PROMOTION STARTS BEFORE OPENING NO. OF MEMBERS IN THE 1ST WEEK AFTER OPENING USA GLOBAL 25 % 50 % 75 % 100 % 22 % 29 % 20 % 20 % 36 % 35 % 21 % 16 % 0 1-4 5-9 10+ MEMBERS MEAN 6.5 MEMBERS MEDIAN: 4 6.1 MEMBERS MEDIAN: 3
  9. 9. deskmag DEMOGRAPHICS OF COWORKING SPACES SHARE OF NEW MEMBERS LAST YEAR - PER SPACE ON AVERAGE UNTIL SURVEY WAS CONDUCTED - OCT/NOV 15 REPORTED BY COWORKING SPACES USA 53% 48% GLOBAL 34 % 28 % COWORKING SPACES WHICH ARE 12 MONTHS OLD & YOUNGER REPORTED BY COWORKING SPACES USA GLOBAL CURRENT DURATION OF MEMBERSHIP REPORTED BY MEMBERS, INCL. MEMBERS WHO CHANGED TO A NEW SPACE 2015-16 2013-14 2012-13 25 % 50 % 75 % 100 % 6 % 7 % 17 % 28 % 27 % 29 % 66 % 66 % 54 % FOR UP TO 12 MONTHS 13-35 MONTHS 36 MONTHS OR LONGER MEAN 13.5 MONTHS 19.7 MONTHS 12.2 MONTHS USA
  10. 10. deskmag SIZE OF COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 38 % 45 % 22 % 30 % 40 % 25 % UP TO 24 MEMBERS 25 TO 49 MEMBERS 50 OR MORE MEMBERS USA GLOBAL 25 % 50 % 75 % 100 % 34 % 43 % 31 % 25 % 35 % 33 % UP TO 24 DESKS 25 TO 49 DESKS 50 OR MORE DESKS NO. OF MEMBERS PER SPACE REPORTED BY COWORKING SPACES NO. OF DESKS/WORKSTATIONS PER SPACE REPORTED BY COWORKING SPACES USA GLOBAL 75.8109.7 MEDIAN MEAN 40 MEDIAN 30 MEAN MODE 30 MODE 30 63.9 MEDIAN 35 MEAN 70.2 MEAN MEDIAN 40 USA GLOBAL AN AVERAGE COWORKING SPACE IN THE U.S. HOSTS 110 MEMBERS WITH CARE, LOVE AND 70 WORKSTATIONS
  11. 11. deskmag USA GLOBAL 25 % 50 % 75 % 100 % 38 % 45 % 22 % 30 % 40 % 25 % UP TO 24 MEMBERS 25 TO 49 MEMBERS 50 OR MORE MEMBERS USA GLOBAL 25 % 50 % 75 % 100 % 34 % 43 % 31 % 25 % 35 % 33 % UP TO 24 DESKS 25 TO 49 DESKS 50 OR MORE DESKS NO. OF MEMBERS PER SPACE REPORTED BY COWORKING SPACES NO. OF DESKS/WORKSTATIONS PER SPACE REPORTED BY COWORKING SPACES USA GLOBAL 75.8109.7 MEDIAN MEAN 40 MEDIAN 30 MEAN MODE 30 MODE 30 63.9 MEDIAN 35 MEAN 70.2 MEAN MEDIAN 40 USA GLOBAL SIZE OF COWORKING SPACES
  12. 12. deskmag SIZE OF COWORKING SPACES - IN FT2 USA GLOBAL 25 % 50 % 75 % 100 % 16 % 17 % 20 % 30 % 65 % 53 % LESS THAN 5000 SQFT 5000 - 9999 SQFT 10000 SQFT AND MORE 250000 % 500000 % 750000 % 1000000 % 2013-14 2015-16 9647 4834 *WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK MEDIAN 3800 MEDIAN 4600 +21% 200000 % 400000 % 600000 % 800000 % 2013-14 2015-16 7958 4069 MEDIAN 3500 + 13% MEDIAN 3100 +96% +100% USA - MEAN GLOBAL MEAN 37,5 75 112,5 150 130 146 +32 +16 32,5 65 97,5 130 100 121 +21 +10 PER DESK* MEAN PER DESK* MEDIAN A PLAYGROUND FOR WORK IN 10,000 FT2 WITH 140 FT2 PER MEMBERON AVERAGE
  13. 13. deskmag SIZE OF COWORKING SPACES - IN FT2 USA GLOBAL 25 % 50 % 75 % 100 % 16 % 17 % 20 % 30 % 65 % 53 % LESS THAN 5000 SQFT 5000 - 9999 SQFT 10000 SQFT AND MORE 250000 % 500000 % 750000 % 1000000 % 2013-14 2015-16 9647 4834 *WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK MEDIAN 3800 MEDIAN 4600 +21% 200000 % 400000 % 600000 % 800000 % 2013-14 2015-16 7958 4069 MEDIAN 3500 + 13% MEDIAN 3100 +96% +100% USA - MEAN GLOBAL MEAN 37,5 75 112,5 150 130 146 +32 +16 32,5 65 97,5 130 100 121 +21 +10 PER DESK* MEAN PER DESK* MEDIAN THE AVERAGE SIZE OF A COWORKING SPACE HAS DOUBLED WITHIN TWO YEARS
  14. 14. deskmag SIZE OF COWORKING SPACES - IN FT2 USA GLOBAL 25 % 50 % 75 % 100 % 16 % 17 % 20 % 30 % 65 % 53 % LESS THAN 5000 SQFT 5000 - 9999 SQFT 10000 SQFT AND MORE 250000 % 500000 % 750000 % 1000000 % 2013-14 2015-16 9647 4834 *WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK MEDIAN 3800 MEDIAN 4600 +21% 200000 % 400000 % 600000 % 800000 % 2013-14 2015-16 7958 4069 MEDIAN 3500 + 13% MEDIAN 3100 +96% +100% USA - MEAN GLOBAL MEAN 37,5 75 112,5 150 130 146 +32 +16 32,5 65 97,5 130 100 121 +21 +10 PER DESK* MEAN PER DESK* MEDIAN
  15. 15. deskmag UTILIZATION OF COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 16 % 25 % 5 % 8 % 17 % 20 % 38 % 35 % 24 % 12 % UP TO 0.5 MORE THAN 0.5 UP TO 1 MORE THAN 1 UP TO 2 MORE THAN 1.5 UP TO 2 MORE THAN 2 MEMBERS PER DESK REPORTED BY MEMBERS MEAN 1.63 1.38 USA GLOBAL 25 % 50 % 75 % 100 % 26 % 18 % 30 % 27 % 26 % 34 % 18 % 21 % UP TO 50 SQFT MORE THAN 50 SQFT - 100 SQFT MORE THAN 100 SQFT - 200 SQFT MORE THAN 200 SQFT SQUARE FEET PER MEMBER* 141 sq ft 167 sq ft MEAN *WITHOUT LESS THAN 1 AND WITHOUT 1000 SQFT AND MORE PER MEMBER MEDIAN 95 SQFT MEDIAN 112 SQFT
  16. 16. deskmag UTILIZATION OF COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 14 % 7 % 23 % 17 % 40 % 45 % 20 % 29 % 4 % 1 % UP TO 20% MORE THAN 20% UP TO 40% MORE THAN 40% UP TO 60% MORE THAN 60% UP TO 80% MORE THAN 80% UTILIZATION RATE OF DESKS AT THE SAME TIME REPORTED BY MEMBERS 0,15 0,3 0,45 0,6 2015-16 2013-14 2011-12 49 %52 %52 % USA - MEAN BY YEAR 0,15 0,3 0,45 0,6 1,000,000+ 999,999-100,000 99,999- 50 %54 %49 % USA - MEAN BY POPULATION 2015-16 MEAN 52.02% 57.92%ONLY EVERY OTHER MEMBER WORKS AT THE SAME TIME
  17. 17. deskmag USA GLOBAL 25 % 50 % 75 % 100 % 14 % 7 % 23 % 17 % 40 % 45 % 20 % 29 % 4 % 1 % UP TO 20% MORE THAN 20% UP TO 40% MORE THAN 40% UP TO 60% MORE THAN 60% UP TO 80% MORE THAN 80% UTILIZATION RATE OF DESKS AT THE SAME TIME REPORTED BY MEMBERS 0,15 0,3 0,45 0,6 2015-16 2013-14 2011-12 49 %52 %52 % USA - MEAN BY YEAR 0,15 0,3 0,45 0,6 1,000,000+ 999,999-100,000 99,999- 50 %54 %49 % USA - MEAN BY POPULATION 2015-16 MEAN 52.02% 57.92% UTILIZATION OF COWORKING SPACES
  18. 18. deskmag 4.5 PEOPLE FULL-TIME (MEDIAN: 1) 0.8 PEOPLE INTERNS (MEDIAN: 0) 3.6 PEOPLE PART-TIME (MEDIAN: 1) 0,25 0,5 0,75 1 40 % 53 % 0,25 0,5 0,75 1 32 % 64 % FOUNDERS FULL-TIME OPERATORS PART-TIME OPERATORS FULL-TIME OPERATORS PART-TIME OPERATORS USA GLOBAL COMPARED TO THE GLOBAL AVERAGE OF ≈ 10 PEOPLE 5.2 PEOPLE FULL-TIME
 (MEDIAN: 2) 1.2 PEOPLE AS INTERNS (MEDIAN: 0) 4.0 PEOPLE PART-TIME (MEDIAN: 1) ≈9PEOPLE WORK FOR A COWORKING SPACE ON AVERAGE FULL-TIME PART-TIME AS INTERNS 0,075 0,15 0,225 0,3 7 % 20 % 27 % 3 OR MORE PEOPLE WORK FULL-TIME PART-TIME AS INTERNS 0,1 0,2 0,3 0,4 10 % 27 % 39 % 3 OR MORE PEOPLE WORK FOUNDERS THE PERSONNEL OF COWORKING SPACES THE AVERAGE US COWORKING SPACE IS HOSTED BY 9 PEOPLEINCL. THE FOUNDERS
  19. 19. deskmag THE PERSONNEL OF COWORKING SPACES 4.5 PEOPLE FULL-TIME (MEDIAN: 1) 0.8 PEOPLE INTERNS (MEDIAN: 0) 3.6 PEOPLE PART-TIME (MEDIAN: 1) 0,25 0,5 0,75 1 40 % 53 % 0,25 0,5 0,75 1 32 % 64 % FOUNDERS FULL-TIME OPERATORS PART-TIME OPERATORS FULL-TIME OPERATORS PART-TIME OPERATORS USA GLOBAL COMPARED TO THE GLOBAL AVERAGE OF ≈ 10 PEOPLE 5.2 PEOPLE FULL-TIME
 (MEDIAN: 2) 1.2 PEOPLE AS INTERNS (MEDIAN: 0) 4.0 PEOPLE PART-TIME (MEDIAN: 1) ≈9PEOPLE WORK FOR A COWORKING SPACE ON AVERAGE FULL-TIME PART-TIME AS INTERNS 0,075 0,15 0,225 0,3 7 % 20 % 27 % 3 OR MORE PEOPLE WORK FULL-TIME PART-TIME AS INTERNS 0,1 0,2 0,3 0,4 10 % 27 % 39 % 3 OR MORE PEOPLE WORK FOUNDERS
  20. 20. deskmag FULL-TIME PART-TIME INTERNS 25 % 50 % 75 % 100 % 3 % 10 % 14 % 7 % 17 % 25 % 17 % 36 % 43 % 73 % 38 % 19 % 0 PEOPLE 1-2 3-9 10 OR MORE PEOPLE FULL-TIME PART-TIME INTERNS 25 % 50 % 75 % 100 % 3 % 6 % 8 % 4 % 14 % 19 % 17 % 47 % 55 % 76 % 33 % 18 % 0 PEOPLE 1-2 3-9 10 OR MORE PEOPLE USA GLOBAL THE PERSONNEL OF COWORKING SPACES
  21. 21. deskmag $$$*ONLY REVENUES BETWEEN US$ 1& US$ 500,000 HAVE BEEN CONSIDERED USA SEPTEMBER 2015 ≈ US$ 42,100*(MEAN) US$ 9,500*(MEDIAN) 25 % 50 % 75 % 100 % 13 %35 %52 % UP TO US$ 10,000 US$ 10,001 - 50,000 MORE THAN US$ 50,000 1,000,000+ 999,999-100,000- 99,999- 2250000 % 4500000 % 6750000 % 9000000 % US$ 24.100 US$ 32.200 US$ 71.900 REVENUE BY LOCATION (NO. OF INHABITANTS) MEDIAN US$ 10,500 US$ 10,500 US$ 6,500 UP TO 29 MEMBERS 30 MEMBERS & MORE 2000000 % 4000000 % 6000000 % 8000000 % US$ 50.300 US$ 26.700 REVENUE BY NO. OF MEMBERS PER COWORKING SPACE REPORTED BY COWORKING SPACES MEDIAN US$ 4,600 US$ 15,000 COWORKING SPACES REALIZE AN AVERAGE INCOME OF AROUND 40,000 US$ PER MONTH MONTHLY INCOME (SEPTEMBER 2015)
  22. 22. deskmag $$$*ONLY REVENUES BETWEEN US$ 1& US$ 500,000 HAVE BEEN CONSIDERED USA SEPTEMBER 2015 ≈ US$ 42,100*(MEAN) US$ 9,500*(MEDIAN) 25 % 50 % 75 % 100 % 13 %35 %52 % UP TO US$ 10,000 US$ 10,001 - 50,000 MORE THAN US$ 50,000 1,000,000+ 999,999-100,000- 99,999- 2250000 % 4500000 % 6750000 % 9000000 % US$ 24.100 US$ 32.200 US$ 71.900 REVENUE BY LOCATION (NO. OF INHABITANTS) MEDIAN US$ 10,500 US$ 10,500 US$ 6,500 UP TO 29 MEMBERS 30 MEMBERS & MORE 2000000 % 4000000 % 6000000 % 8000000 % US$ 50.300 US$ 26.700 REVENUE BY NO. OF MEMBERS PER COWORKING SPACE REPORTED BY COWORKING SPACES MEDIAN US$ 4,600 US$ 15,000 MONTHLY INCOME (SEPTEMBER 2015)
  23. 23. deskmag USA GLOBAL 10 %12 % 5 %5 % 6 %4 % 4 %3 % 5 % 3 % 7 % 5 % 12 % 12 % 14 % 12 % 38 % 44 % RENT OF LOCATION OPERATING COSTS WAGES FOR STAFF MAINTAINANCE WAGES OF OWNERS EXTERNAL MARKETING EQUIPMENT FOOD & DRINKS OTHER USA GLOBAL 2 %2 % 1 %0 % 1 %1 % 1 % 0 % 2 %4 % 3 %3 % 16 % 20 % 8 % 6 % 9 % 9 % 17 % 20 % 40 % 34 % RENTING DESKS PRIVATE OFFICES MEETING SPACE(S) EVENT & CLASS ROOM(S) COMB. MEMBERSHIP PLANS VIRTUAL OFFICE SERVICES SPONSORING FOOD & DRINKS TICKETS TO EVENTS PUBLIC SUPPORT OTHER SHARE OF INCOME STREAMS* REPORTED BY COWORKING SPACES SHARE OF EXPENSES* REPORTED BY COWORKING SPACES *HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER” 89% 82% LOCATION RENTED BY LOCATION RENTED BY COMPARED TO DESK RENTAL FLAT RATE MEMBERSHIP IS ON THE RISE INCOME & EXPENSES OF COWORKING SPACES
  24. 24. deskmag USA GLOBAL 10 %12 % 5 %5 % 6 %4 % 4 %3 % 5 % 3 % 7 % 5 % 12 % 12 % 14 % 12 % 38 % 44 % RENT OF LOCATION OPERATING COSTS WAGES FOR STAFF MAINTAINANCE WAGES OF OWNERS EXTERNAL MARKETING EQUIPMENT FOOD & DRINKS OTHER USA GLOBAL 2 %2 % 1 %0 % 1 %1 % 1 % 0 % 2 %4 % 3 %3 % 16 % 20 % 8 % 6 % 9 % 9 % 17 % 20 % 40 % 34 % RENTING DESKS PRIVATE OFFICES MEETING SPACE(S) EVENT & CLASS ROOM(S) COMB. MEMBERSHIP PLANS VIRTUAL OFFICE SERVICES SPONSORING FOOD & DRINKS TICKETS TO EVENTS PUBLIC SUPPORT OTHER SHARE OF INCOME STREAMS* REPORTED BY COWORKING SPACES SHARE OF EXPENSES* REPORTED BY COWORKING SPACES *HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER” 89% 82% LOCATION RENTED BY LOCATION RENTED BY INCOME & EXPENSES OF COWORKING SPACES
  25. 25. deskmag PROFITABILITY AND BUSINESS TYPE OF COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 8 % 6 % 2 %16 % 10 % 75 % 84 % FOR PROFIT NON FOR PROFIT GOVERNMENTAL OTHER & N.A. BUSINESS TYPE OF COWORKING SPACES REPORTED BY COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 23 % 27 % 41 % 36 % 36 % 37 % PROFITABLE ZERO NOT PROFITABLE PROFITABILITY OF COWORKING SPACES REPORTED BY COWORKING SPACES (WITHOUT N.A.) 1 IN 4 COWORKING SPACES IS NOT PROFITABLE
  26. 26. deskmag PROFITABILITY AND BUSINESS TYPE OF COWORKING SPACES $$$USA GLOBAL 25 % 50 % 75 % 100 % 8 % 6 % 2 %16 % 10 % 75 % 84 % FOR PROFIT NON FOR PROFIT GOVERNMENTAL OTHER & N.A. BUSINESS TYPE OF COWORKING SPACES REPORTED BY COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 23 % 27 % 41 % 36 % 36 % 37 % PROFITABLE ZERO NOT PROFITABLE PROFITABILITY OF COWORKING SPACES REPORTED BY COWORKING SPACES (WITHOUT N.A.)
  27. 27. deskmag PROFITABILITY OF COWORKING SPACES 27 UP TO 12 MONTHS OLD 13 - 36 MONTHS OLDER THAN 36 MONTHS 25 % 50 % 75 % 100 % 5 % 27 % 63 % 38 % 42 % 23 % 57 % 30 % 13 % PROFITABLE ZERO NOT PROFITABLE BY AGE OF COWORKING SPACE 1,000,000 & MORE 999,999 TO 100,000 LESS THAN 100,000 25 % 50 % 75 % 100 % 37 % 26 % 19 % 32 % 44 % 30 % 32 % 30 % 51 % BY POPULATION OF LOCATION UP TO 24 MEMBERS 25 TO 49 MEMBERS 50 MEMBERS & MORE 25 % 50 % 75 % 100 % 16 % 30 % 45 % 26 % 42 % 42 % 58 % 27 % 13 % BY NO. OF MEMBERS PER COWORKING SPACE MEANS: AVERAGE AGE 39.8 MONTHS 39.6 MONTHS 29.8 MONTHS AVERAGE NO. OF MEMBERS 149.8 128.9 51.4 OLDER SPACE & MORE MEMBERS = HIGHER PROFITABILITY
  28. 28. deskmag $$$ PROFITABILITY OF COWORKING SPACES UP TO 12 MONTHS OLD 13 - 36 MONTHS OLDER THAN 36 MONTHS 25 % 50 % 75 % 100 % 5 % 27 % 63 % 38 % 42 % 23 % 57 % 30 % 13 % PROFITABLE ZERO NOT PROFITABLE BY AGE OF COWORKING SPACE 1,000,000 & MORE 999,999 TO 100,000 LESS THAN 100,000 25 % 50 % 75 % 100 % 37 % 26 % 19 % 32 % 44 % 30 % 32 % 30 % 51 % BY POPULATION OF LOCATION UP TO 24 MEMBERS 25 TO 49 MEMBERS 50 MEMBERS & MORE 25 % 50 % 75 % 100 % 16 % 30 % 45 % 26 % 42 % 42 % 58 % 27 % 13 % BY NO. OF MEMBERS PER COWORKING SPACE MEANS: AVERAGE AGE 39.8 MONTHS 39.6 MONTHS 29.8 MONTHS AVERAGE NO. OF MEMBERS 149.8 128.9 51.4
  29. 29. deskmag LAYOUT OF COWORKING SPACES TYPE OF SPACES AT COWORKING SPACES REPORTED BY COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 5 % 3 % 4 % 3 % 8 % 5 % 17 % 16 % 18 % 23 % 49 % 51 % OPEN SPACE PRIVATE OFFICES MEETING SPACES EVENT SPACES CLASS ROOMS OTHER 0 % 20 % 40 % 60 % 80 % >5K 5-10K >10K 30 %24 %20 % 40 %48 %55 % SHARE OF OPEN SPACES & PRIVATE OFFICES (USA) BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY INHABITANTS SQ FT 0 % 20 % 40 % 60 % 80 % >1M 900K-100K <100K 22 % 22 %25 % 47 %55 %50 % 0 % 23 % 45 % 68 % 90 % ++/+ 0 -/-- 21 %17 %29 % 46 %53 %52 % THE RETURN OF PRIVATE OFFICES & 
 DEDICATED DESKS
  30. 30. deskmag LAYOUT OF COWORKING SPACES TYPE OF SPACES AT COWORKING SPACES REPORTED BY COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 5 % 3 % 4 % 3 % 8 % 5 % 17 % 16 % 18 % 23 % 49 % 51 % OPEN SPACE PRIVATE OFFICES MEETING SPACES EVENT SPACES CLASS ROOMS OTHER 0 % 20 % 40 % 60 % 80 % >5K 5-10K >10K 30 %24 %20 % 40 %48 %55 % SHARE OF OPEN SPACES & PRIVATE OFFICES (USA) BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY INHABITANTS SQ FT 0 % 20 % 40 % 60 % 80 % >1M 900K-100K <100K 22 % 22 %25 % 47 %55 %50 % 0 % 23 % 45 % 68 % 90 % ++/+ 0 -/-- 21 %17 %29 % 46 %53 %52 %
  31. 31. deskmag LAYOUT OF COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 1 %13 % 15 % 28 % 39 % 25 % 23 % 23 % 15 % 9 % 8 % DEDICATED DESKS ONLY MORE DEDICATED THAN FLEXIBLE DESKS ROUGHLY 50/50 MORE FLEXIBLE THAN DEDICATED DESKS FLEXIBLE DESKS ONLY OTHER TYPE OF DESKS REPORTED BY COWORKING SPACES 0 % 10 % 20 % 30 % 40 % >1M 900K-100K<100K 17 %20 % 32 % 0 % 13 % 25 % 38 % 50 % >5K 5-10K >10K 45 % 33 %30 % 0 % 13 % 25 % 38 % 50 % ++/+ 0 -/-- 24 %31 % 42 % SHARE OF COWORKING SPACES WITH DEDICATED DESKS* *SHARE OF COWORKING SPACES WITH MORE THAN 50% UP TO 100% DEDICATED DESKS BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY INHABITANTS SQ FT
  32. 32. deskmag DISTRIBUTION OF COWORKING SPACES IN THE U.S. 4 % 3 % 17 % 77 % URBAN SUBURBAN RURAL OTHER 33 % 36 % 31 % 1,000,000 & MORE 999,999 TO 100,000 99,999 & LESS INHABITANTS 30 % 41 % 30 % 33 % 36 % 31 % 2011-12 2013-14 2015-16 2015-16 BY NO. INHABITANTS REPORTED BY COWORKING SPACES- W/O N.A. BY LANDSCAPE REPORTED BY COWORKING SPACES 1,000,000+ 999,999 - 100,000 99,999- 10 20 30 40 2 7 39 2 11 26 USA GLOBAL NO. OF COWORKING SPACES BY NO. OF INHABITANTS OF A CITY MEAN - REPORTED BY COWORKING SPACES LESS THAN A THIRD OF ALL COWORKING SPACES ARE LOCATED IN CITIES OF 1 MILLION+
  33. 33. deskmag DISTRIBUTION OF COWORKING SPACES IN THE U.S. 4 % 3 % 17 % 77 % URBAN SUBURBAN RURAL OTHER 33 % 36 % 31 % 1,000,000 & MORE 999,999 TO 100,000 99,999 & LESS INHABITANTS 30 % 41 % 30 % 33 % 36 % 31 % 2011-12 2013-14 2015-16 2015-16 BY NO. INHABITANTS REPORTED BY COWORKING SPACES- W/O N.A. BY LANDSCAPE REPORTED BY COWORKING SPACES 1,000,000+ 999,999 - 100,000 99,999- 10 20 30 40 2 7 39 2 11 26 USA GLOBAL NO. OF COWORKING SPACES BY NO. OF INHABITANTS OF A CITY MEAN - REPORTED BY COWORKING SPACES
  34. 34. deskmag DISTRIBUTION OF MEMBERS OF COWORKING SPACES 4 % 3 % 17 % 76 % URBAN SUBURBAN RURAL OTHER 21 % 53 % 27 % 1,000,000 & MORE 999,999 TO 100,000 99,999 & LESS INHABITANTS 19 % 50 % 31 % 15 % 47 % 38 % 2011-12 2013-14 2015-16 2015-16 BY NO. INHABITANTS REPORTED BY MEMBERS- W/O N.A. BY LANDSCAPE REPORTED BY MEMBERS
  35. 35. deskmag LOCATION OF COWORKING SPACES 36 % 55 % VACANT NOT VACANT NOT SURE & N.A. 2015-16 2013-14 17 %19 % 21 %16 % 63 %64 % COMMERCIAL BUILDING INDUSTRIAL BUILDING OTHER 36 % 49 % BUILDING TYPE REPORTED BY COWORKING SPACES VACANT LOCATION FOR MORE THAN SIX MONTHS BEFORE MOVING IN REPORTED BY COWORKING SPACES 2013-14 2015-16 2015-16 2013-14 25 % 50 % 75 % 100 % 8 % 4 % 18 % 19 % 27 % 26 % 23 % 31 % 24 % 20 % UP TO 20 YEARS OLD 21 TO 50 YEARS 51 TO 100 YEARS OLDER THAN 100 YEARS NOT SURE OR N.A. AGE OF BUILDING REPORTED BY COWORKING SPACES
  36. 36. deskmag LEASE TERM OF COWORKING SPACES WHOLE LEASE TERM REST LEASE TERM 25 % 50 % 75 % 100 % 4 % 17 % 23 % 35 % 27 % 31 % 32 % 17 % 14 % UP TO 11 MONTHS 12-35 MONTHS 36-59 MONTHS 60-119 MONTHS 120 MONTHS & LONGER MEAN 61.7 MONTHS LENGTH OF LEASE TERMS IN MONTHS REPORTED BY COWORKING SPACES MEDIAN: 60 40.8 MONTHS MEDIAN: 36 1,000,000 + 999,999 - 100,000 99,999 - 2000 % 4000 % 6000 % 8000 % 32 38 52 47 59 80 WHOLE LEASE TERM REST LEASE TERM BY NO. OF INHABITANTS PER LOCATION IN MONTHS - REPORTED BY COWORKING SPACES 1 IN 5 COWORKING SPACES MOVED TO A NEW LOCATION AT LEAST ONCE THE AVERAGE LEASE TERM IS 5 YEARS AND EXPIRES IN 3.5 YEARS
  37. 37. deskmag LOCATION OF COWORKING SPACES WHOLE LEASE TERM REST LEASE TERM 25 % 50 % 75 % 100 % 4 % 17 % 23 % 35 % 27 % 31 % 32 % 17 % 14 % UP TO 11 MONTHS 12-35 MONTHS 36-59 MONTHS 60-119 MONTHS 120 MONTHS & LONGER MEAN 61.7 MONTHS LENGTH OF LEASE TERMS IN MONTHS REPORTED BY COWORKING SPACES MEDIAN: 60 40.8 MONTHS MEDIAN: 36 1,000,000 + 999,999 - 100,000 99,999 - 2000 % 4000 % 6000 % 8000 % 32 38 52 47 59 80 WHOLE LEASE TERM REST LEASE TERM BY NO. OF INHABITANTS PER LOCATION IN MONTHS - REPORTED BY COWORKING SPACES 1 IN 5 COWORKING SPACES MOVED TO A NEW LOCATION AT LEAST ONCE
  38. 38. deskmag DEMAND FOR COWORKING SPACES IN THE U.S. 1,000,000+ 999,999-100,000 99,999- 25 % 50 % 75 % 100 % 2 % 3 % 15 % 14 % 39 % 74 % 66 % 42 % 10 % 18 % 17 % TOO MANY COWORKING SPACES JUST RIGHT TOO FEW COWORKING SPACES DON'T KNOW & N.A. DEMAND FOR COWORKING SPACES BY NO. OF INHABITANTS REPORTED BY COWORKING SPACES THE HIGHEST DEMAND FOR MORE COWORKING SPACES IS IN CITIES OF 1 MILLION+
  39. 39. deskmag DEMAND FOR COWORKING SPACES IN THE U.S. 1,000,000+ 999,999-100,000 99,999- 25 % 50 % 75 % 100 % 2 % 3 % 15 % 14 % 39 % 74 % 66 % 42 % 10 % 18 % 17 % TOO MANY COWORKING SPACES JUST RIGHT TOO FEW COWORKING SPACES DON'T KNOW & N.A. DEMAND FOR COWORKING SPACES BY NO. OF INHABITANTS REPORTED BY COWORKING SPACES
  40. 40. deskmag INTERACTION AMONG COWORKING SPACES 15 % 30 % 45 % 60 % LOCAL & REGIONAL NATIONAL INTERNATIONAL 15 % 27 % 49 % 15 % 30 % 45 % 60 % LOCAL & REGIONAL NATIONAL INTERNATIONAL 7 %25 % 45 % LOCAL & REGIONAL INTERACTION NATIONAL INTERACTION INTERNATIONAL INTERACTION 50,4 % 65,3 % 79,6 % 38,7 % 58,1 % 81,4 % USA GLOBAL SHARE OF COWORKING SPACES WHICH INTERACT WITH OTHER COWORKING SPACES REPORTED BY COWORKING SPACES SHARE OF COWORKING SPACES WHICH INTERACT WITH OTHER COWORKING SPACES MORE THAN ONCE A MONTH REPORTED BY COWORKING SPACES USA GLOBAL
  41. 41. deskmag EXPANSIONS PLANS OF COWORKING SPACES FOR 2016 62 % 58 % USA GLOBAL EXPANSIONS PLANNED IN 2016 ‘YES’ COMBINED - REPORTED BY COWORKING SPACES FOR 2012 67 % 61 % FOR 2014 58 % 60 % YES, WE WILL EXPAND 1 MIO & MORE 999,999 - 100,000 99,999 & LESS 59 %52 %64 % PROFITABLE ZERO NOT-PROFITABLE 59 %36 % 81 % UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & OLDER 55 %67 %63 % BY CITY SIZE BY PROFITABILITY BY AGE OF SPACE 60% PLAN TO EXPAND THIS YEAR
  42. 42. deskmag EXPANSIONS PLANS OF COWORKING SPACES FOR 2016 62 % 58 % USA GLOBAL EXPANSIONS PLANNED IN 2016 IN THE U.S. ‘YES’ COMBINED - REPORTED BY COWORKING SPACES FOR 2012 67 % 61 % FOR 2014 58 % 60 % YES, WE WILL EXPAND 1 MIO & MORE 999,999 - 100,000 99,999 & LESS 59 %52 %64 % PROFITABLE ZERO NOT-PROFITABLE 59 %36 % 81 % UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & OLDER 55 %67 %63 % BY CITY SIZE BY PROFITABILITY BY AGE OF SPACE
  43. 43. deskmag EXPANSIONS PLANS OF COWORKING SPACES TYPE OF EXPANSION PLANS FOR 2016 REPORTED BY COWORKING SPACES EXPANSION INSIDE THE SPACE EXPANSION WITH MORE LOCATIONS EXPANSION TO A LARGER LOCATION OTHER NO EXPANSIONS PLANNED 10 % 20 % 30 % 40 % 31 % 8 % 12 % 36 % 27 % 35 % 9 % 8 % 36 % 23 % USA GLOBAL 28% OF COWORKING SPACES IN THE US HAVE EXPANDED INSIDE THEIR CURRENT LOCATION IN THE PAST AT LEAST ONCE
  44. 44. THE MEMBERS OF COWORKING SPACES NEXT SPACE, CULVER CITY
  45. 45. deskmag TOP 10 REASONS TO CHOOSE A COWORKING SPACE A COMMUNITY INTERACTION WITH OTHERS GOOD VALUE FOR MONEY GOOD INTERNET CONNECTIONS BASIC OFFICE INFRASTRUCTURE A CLOSE DISTANCE TO MY HOME RANDOM DISCOVERIES A CLEAN WORKSPACE LIKE-MINDED PEOPLE EVENTS 25 % 50 % 75 % 100 % 45 % 49 % 50 % 52 % 58 % 59 % 60 % 62 % 75 % 76 %NORTH AMERICA INTERACTION WITH OTHERS A COMMUNITY LIKE-MINDED PEOPLE BASIC OFFICE INFRASTRUCTURE RANDOM DISCOVERIES 25 % 50 % 75 % 100 % 48 % 58 % 58 % 71 % 74 %GLOBAL COMMUNITY REMAINS THE MOST IMPORTANT REASON TO JOIN A COWORKING SPACE
  46. 46. deskmag TOP 10 REASONS TO CHOOSE A COWORKING SPACE A COMMUNITY INTERACTION WITH OTHERS GOOD VALUE FOR MONEY GOOD INTERNET CONNECTIONS BASIC OFFICE INFRASTRUCTURE A CLOSE DISTANCE TO MY HOME RANDOM DISCOVERIES A CLEAN WORKSPACE LIKE-MINDED PEOPLE EVENTS 25 % 50 % 75 % 100 % 45 % 49 % 50 % 52 % 58 % 59 % 60 % 62 % 75 % 76 %NORTH AMERICA INTERACTION WITH OTHERS A COMMUNITY LIKE-MINDED PEOPLE BASIC OFFICE INFRASTRUCTURE RANDOM DISCOVERIES 25 % 50 % 75 % 100 % 48 % 58 % 58 % 71 % 74 %GLOBAL
  47. 47. deskmag A COMMUNITY INTERACTION WITH OTHERS GOOD VALUE FOR MONEY GOOD INTERNET CONNECTIONS BASIC OFFICE INFRASTRUCTURE A CLOSE DISTANCE TO MY HOME RANDOM DISCOVERIES A CLEAN WORKSPACE LIKE-MINDED PEOPLE EVENTS 25 % 50 % 75 % 100 % 45 % 49 % 50 % 52 % 58 % 59 % 60 % 62 % 75 % 76 %NORTH AMERICA INTERACTION WITH OTHERS A COMMUNITY LIKE-MINDED PEOPLE BASIC OFFICE INFRASTRUCTURE RANDOM DISCOVERIES 25 % 50 % 75 % 100 % 48 % 58 % 58 % 71 % 74 %GLOBAL TOP 10 REASONS TO CHOOSE A COWORKING SPACE
  48. 48. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES AGE GROUPS REPORTED BY MEMBERS 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 5 % 5 % 1 % 9 % 7 % 13 % 28 % 25 % 19 % 36 % 37 % 39 % 22 % 25 % 28 % 18-29 30-39 40-49 50-59 60+ YEARS OLD MEAN MEDIAN 38.9 36 37.8 36 36.8 35 0 % 1.000 % 2.000 % 3.000 % 4.000 % ≥1M 900K-100K <100K 38,337,634,2 0 % 1.250 % 2.500 % 3.750 % 5.000 % FREELANCER EMPLOYEE 34,142,6 0 % 1.000 % 2.000 % 3.000 % 4.000 % DEDICATED DESK FLEXIBLE DESK 37,934,7 AVERAGE AGE IN YEARS BY CITY POPULATION BY PROFESSIONAL STATUS BY USED DESK TYPE THE AVERAGE COWORKER
 IS GETTING YOUNGER
  49. 49. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES AGE GROUPS REPORTED BY MEMBERS 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 5 % 5 % 1 % 9 % 7 % 13 % 28 % 25 % 19 % 36 % 37 % 39 % 22 % 25 % 28 % 18-29 30-39 40-49 50-59 60+ YEARS OLD MEAN MEDIAN 38.9 36 37.8 36 36.8 35 0 % 1.000 % 2.000 % 3.000 % 4.000 % ≥1M 900K-100K <100K 38,337,634,2 0 % 1.250 % 2.500 % 3.750 % 5.000 % FREELANCER EMPLOYEE 34,142,6 0 % 1.000 % 2.000 % 3.000 % 4.000 % DEDICATED DESK FLEXIBLE DESK 37,934,7 AVERAGE AGE IN YEARS BY CITY POPULATION BY PROFESSIONAL STATUS BY USED DESK TYPE
  50. 50. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 4 % 4 % 3 % 7 % 36 % 47 % 38 % 22 % 20 % 19 % SINGLE IN A RELATIONSHIP (BUT NOT MARRIED) MARRIED SEPARATED, DIVORCED OR WIDOWED OTHER & N.A. STATUS OF RELATIONSHIP REPORTED BY MEMBERS 2015-16 2013-14 2011-12 7 %4 %5 % 34 %37 % 51 % 12 %17 % 12 % 47 %42 % 32 % FREELANCER ENTREPRENEUR (W/ EMPLOYEES) EMPLOYEE OTHER & N.A. JOB STATUS (USA) REPORTED BY MEMBERS 38% 36% 38%41% REPORTED BY MEMBERS SHARE OF FEMALE MEMBERS 2015-16 REPORTED BY COWORKING SPACES USA GLOBAL EMPLOYEES TAKE OVER FREELANCERS
  51. 51. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 4 % 4 % 3 % 7 % 36 % 47 % 38 % 22 % 20 % 19 % SINGLE IN A RELATIONSHIP (BUT NOT MARRIED) MARRIED SEPARATED, DIVORCED OR WIDOWED OTHER & N.A. STATUS OF RELATIONSHIP REPORTED BY MEMBERS 2015-16 2013-14 2011-12 7 %4 %5 % 34 %37 % 51 % 12 %17 % 12 % 47 %42 % 32 % FREELANCER ENTREPRENEUR (W/ EMPLOYEES) EMPLOYEE OTHER & N.A. JOB STATUS (USA) REPORTED BY MEMBERS 38% 36% 38%41% REPORTED BY MEMBERS SHARE OF FEMALE MEMBERS 2015-16 REPORTED BY COWORKING SPACES USA GLOBAL
  52. 52. deskmag WORKING BEHAVIOURS OF MEMBERS I’M ABLE TO DECIDE HOW I WORK REPORTED BY MEMBERS 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 1 %1 % 2 % 3 % 34 % 42 % 64 % 53 % ALWAYS OFTEN NEITHER OFTEN NOR SELDOM SELDOM NEVER N.A. I’M ABLE TO DECIDE WHERE I WORK REPORTED BY MEMBERS 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 1 % 4 % 3 % 2 % 4 % 32 % 30 % 62 % 63 % ALWAYS OFTEN NEITHER OFTEN NOR SELDOM SELDOM NEVER N.A. 0 % 25 % 50 % 75 % 100 % 3 % 3 % 5 % 53 % 50 % 44 % 43 % EMPLOYEES ONLY 0 % 25 % 50 % 75 % 100 % 11 % 5 % 3 % 5 % 47 % 35 % 39 % 55 % EMPLOYEES ONLY IN COWORKING SPACES EMPLOYEES HAVE ALMOST THE SAME DISCRETION AS FREELANCERS
  53. 53. deskmag I’M ABLE TO DECIDE HOW I WORK REPORTED BY MEMBERS 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 1 %1 % 2 % 3 % 34 % 42 % 64 % 53 % ALWAYS OFTEN NEITHER OFTEN NOR SELDOM SELDOM NEVER N.A. I’M ABLE TO DECIDE WHERE I WORK REPORTED BY MEMBERS 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 1 % 4 % 3 % 2 % 4 % 32 % 30 % 62 % 63 % ALWAYS OFTEN NEITHER OFTEN NOR SELDOM SELDOM NEVER N.A. 0 % 25 % 50 % 75 % 100 % 3 % 3 % 5 % 53 % 50 % 44 % 43 % EMPLOYEES ONLY 0 % 25 % 50 % 75 % 100 % 11 % 5 % 3 % 5 % 47 % 35 % 39 % 55 % EMPLOYEES ONLY WORKING BEHAVIOURS OF MEMBERS
  54. 54. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES 2015-16 2013-14 14 %16 % 1 % 3 % 4 % 5 % 6 % 5 % 6 %3 % 9 %5 % 2 %4 % 1 % 4 % 10 %7 % 9 % 5 % 19 % 15 % 19 % 27 % IT (SOFTWARE ENGINEER, WEB DEVELOPER) CONSULTING PR, MARKETING, SALES, ADVERTISING DESIGN (GRAPHIC, WEB, PRODUCT, GAME) PROJECT MANAGEMENT (EVENTS, COMMUNITY, CULTURE) RESEARCH (SCIENTIST, ANALYST, RESEARCHER) WRITING (JOURNALIST, WRITER, COPYWRITER, BLOGGER) BUSINESS DEVELOPMENT (INCL. FOUNDERS) EDUCATION (COACHING, TRAINING, TEACHING) HIGHER MANAGEMENT ART (FILMMAKER, PAINTER, PHOTOGRAPHER, MUSIC...) OTHER PROFESSIONS OF MEMBERS REPORTED BY MEMBERS - BASED ON OPEN RESPONSES - MANY MEMBERS DESCRIBED MORE THAN ONE JOB PROFILE THEREFORE, RESULTS ARE NOT COMPLETELY ACCURATE USA ALMOST ALL MEMBERS STILL WORK IN THE CREATIVE INDUSTRY
  55. 55. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES 2015-16 2013-14 14 %16 % 1 % 3 % 4 % 5 % 6 % 5 % 6 %3 % 9 %5 % 2 %4 % 1 % 4 % 10 %7 % 9 % 5 % 19 % 15 % 19 % 27 % IT (SOFTWARE ENGINEER, WEB DEVELOPER) CONSULTING PR, MARKETING, SALES, ADVERTISING DESIGN (GRAPHIC, WEB, PRODUCT, GAME) PROJECT MANAGEMENT (EVENTS, COMMUNITY, CULTURE) RESEARCH (SCIENTIST, ANALYST, RESEARCHER) WRITING (JOURNALIST, WRITER, COPYWRITER, BLOGGER) BUSINESS DEVELOPMENT (INCL. FOUNDERS) EDUCATION (COACHING, TRAINING, TEACHING) HIGHER MANAGEMENT ART (FILMMAKER, PAINTER, PHOTOGRAPHER, MUSIC...) OTHER PROFESSIONS OF MEMBERS REPORTED BY MEMBERS - BASED ON OPEN RESPONSES - MANY MEMBERS DESCRIBED MORE THAN ONE JOB PROFILE THEREFORE, RESULTS ARE NOT COMPLETELY ACCURATE USA
  56. 56. deskmag USA 81% OF MEMBERS ARRIVE AT THEIR COWORKING SPACE WITHIN 20 MINUTES 18 MINUTES 2 MINS LESS THAN
 TWO YEARS AGO 3 MINS FASTER THAN 
 GLOBAL AVERAGE 19% 51% 22% 8% THE AVERAGE COMMUTING TIME TO A COWORKING SPACE 22,5 % 45 % 67,5 % 90 % 1 MIO & MORE 999,999 - 100,000 99,999 & LESS 88 % 81 %76 % THE SMALLER THE CITY THE FASTER THE WAY LOCATION SIZE BY POPULATION ARRIVAL WITHIN 20 MINUTES GETTING TO A COWORKING SPACE COWORKING SPACES
 ARE GETTING CLOSER TO HOME
  57. 57. deskmag USA 81% OF MEMBERS ARRIVE AT THEIR COWORKING SPACE WITHIN 20 MINUTES 18 MINUTES 2 MINS LESS THAN
 TWO YEARS AGO 3 MINS FASTER THAN 
 GLOBAL AVERAGE 19% 51% 22% 8% THE AVERAGE COMMUTING TIME TO A COWORKING SPACE 22,5 % 45 % 67,5 % 90 % 1 MIO & MORE 999,999 - 100,000 99,999 & LESS 88 % 81 %76 % THE SMALLER THE CITY THE FASTER THE WAY LOCATION SIZE BY POPULATION ARRIVAL WITHIN 20 MINUTES GETTING TO A COWORKING SPACE
  58. 58. deskmag USE OF COWORKING SPACE BY COMMUTING TIME 5 TIMES A WEEK OR MORE OFTEN 1-4 TIMES A WEEK LESS THAN ONCE A WEEK 0,225 0,45 0,675 0,9 46 % 18 % 12 % 54 % 82 % 88 % UP TO 20 MINUTES MORE THAN 20 MINUTES 0,2 0,4 0,6 0,8 45 % 37 % 29 % 55 % 63 % 71 % USA GLOBAL 3 TIMES A WEEK OR MORE OFTEN 2 TIMES A WEEK OR LESS OFTEN 0,225 0,45 0,675 0,9 33 % 15 % 67 % 85 % 0,175 0,35 0,525 0,7 44 % 31 % 57 % 69 % FREELANCERS EMPLOYEES 0,225 0,45 0,675 0,9 15 % 28 % 85 % 72 % 0,175 0,35 0,525 0,7 32 % 32 % 68 % 68 % 2015-16
  59. 59. deskmag INCOME & EXPENSES OF MEMBERS AVERAGE PRICE OF A MEMBERSHIP PER MONTH IN THE U.S. REPORTED BY MEMBERS INCOME COMPARED TO
 THE COST OF LIVING REPORTED BY MEMBERS US$ 305 FULL-TIME 24-7 US$ 199 WORKDAY HOURS US$ 134 LIMITED NO. OF DAYS USA GLOBAL 4 % 5 % 2 %1 % 13 %9 % 46 % 45 % 30 %34 % 5 %5 % VERY HIGH RATHER HIGH SOMEWHERE IN THE MIDDLE RATHER LOW VERY LOW N.A. 0,25 0,5 0,75 1 77 % 62 % 94 % “GOOD PRICE FOR VALUE”: Ø 85% LOCAL DAILY EXPENSES: US$ 9 AMOUNT OF SPENT MONEY IN THE NEIGHBOURHOOD OF A COWORKING SPACE - REPORTED BY MEMBERS 25 % 50 % 75 % 100 % 28 %27 %23 %22 % $ 0-4 $ 5-9 $ 10-14 $15+ HIGHEST VALUE IS SEEN IN FULL-TIME MEMBERSHIP
  60. 60. deskmag INCOME & EXPENSES OF MEMBERS AVERAGE PRICE OF A MEMBERSHIP PER MONTH IN THE U.S. REPORTED BY MEMBERS INCOME COMPARED TO
 THE COST OF LIVING REPORTED BY MEMBERS US$ 305 FULL-TIME 24-7 US$ 199 WORKDAY HOURS US$ 134 LIMITED NO. OF DAYS USA GLOBAL 4 % 5 % 2 %1 % 13 %9 % 46 % 45 % 30 %34 % 5 %5 % VERY HIGH RATHER HIGH SOMEWHERE IN THE MIDDLE RATHER LOW VERY LOW N.A. 0,25 0,5 0,75 1 77 % 62 % 94 % “GOOD PRICE FOR VALUE”: Ø 85% LOCAL DAILY EXPENSES: US$ 9 AMOUNT OF SPENT MONEY IN THE NEIGHBOURHOOD OF A COWORKING SPACE - REPORTED BY MEMBERS 25 % 50 % 75 % 100 % 28 %27 %23 %22 % $ 0-4 $ 5-9 $ 10-14 $15+
  61. 61. deskmag INCOME & EXPENSES OF MEMBERS INCOME COMPARED TO
 THE COST OF LIVING REPORTED BY MEMBERS FREELANCERS EMPLOYEES USA GLOBAL USA GLOBAL 2015-16 2013-14 2011-12 -37 % -28 % -19 % -9 % 0 % 9 % 19 % 28 % 18 % 22 % 20 % -23 % -23 % -27 % VERY & RATHER HIGH VERY & RATHER LOW 2015-16 2013-14 2011-12 -37 % -28 % -19 % -9 % 0 % 9 % 19 % 28 % 23 % 18 % 16 % -32 % -23 % -36 % 2015-16 2013-14 2011-12 -50 % -33 % -15 % 2 % 8 % 14 % 14 % -43 % -34 % -31 % 2015-16 2013-14 2011-12 -50 % -33 % -15 % 2 % 11 % 6 % 5 % -42 % -33 % -48 %
  62. 62. deskmag⚕ HEALTH INSURANCE SHARE OF MEMBERS WITHOUT AN HEALTH INSURANCE USA GLOBAL 2015-16 0 % 25 % 50 % 75 % 100 % 3 %1 %9 %52 %35 % ENHANCED HEALTH INSURANCE BASIC HEALTH INSURANCE TIME-RESTRICTED HEALTH INSURANCE NO HEALTH INSURANCE OTHER DON'T KNOW & N.A. 2015-16 0 % 25 % 50 % 75 % 100 % 4 %1 %14 %2 %43 %37 % FREELANCERS EMPLOYEES 0 % 5 % 10 % 15 % 20 % 13 % 8 % 16 % 14 % GLOBAL USA 18-34 YEARS 35+ YEARS 0 % 5 % 10 % 15 % 20 % 9 % 19 % MALE FEMALE 0 % 5 % 10 % 15 % 20 % 11 % 8 % 12 % 15 % STATUS OF HEALTH INSURANCE
  63. 63. deskmag 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 4 % 5 % 6 % 6 % 6 % 4 % 1 % 2 % 1 % 5 % 1 % 3 % 4 % 6 % 4 % 22 % 23 % 37 % 58 % 56 % 45 % HOME OFFICE TRADITIONAL OFFICE COFFEE SHOP SMALL SHARED OFFICE COMMUNITY BUSINESS CENTER NO FIXED LOCATION OTHER & N.A. GLOBAL REPORTED BY MEMBERS 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 6 % 3 % 4 % 7 % 7 % 1 %4 % 2 % 6 % 10 % 11 % 21 % 23 % 37 % 57 % 57 % 44 % USA REPORTED BY MEMBERS LAST PLACE OF WORK - BEFORE STARTING COWORKING MEMBERS ARE
 INCREASINGLY ARRIVING FROM TRADITIONAL , NOT HOME OFFICES
  64. 64. deskmag 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 4 % 5 % 6 % 6 % 6 % 4 % 1 % 2 % 1 % 5 % 1 % 3 % 4 % 6 % 4 % 22 % 23 % 37 % 58 % 56 % 45 % HOME OFFICE TRADITIONAL OFFICE COFFEE SHOP SMALL SHARED OFFICE COMMUNITY BUSINESS CENTER NO FIXED LOCATION OTHER & N.A. GLOBAL REPORTED BY MEMBERS 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 6 % 3 % 4 % 7 % 7 % 1 %4 % 2 % 6 % 10 % 11 % 21 % 23 % 37 % 57 % 57 % 44 % USA REPORTED BY MEMBERS LAST PLACE OF WORK - BEFORE STARTING COWORKING
  65. 65. deskmag DURATION OF MEMBERSHIPS (USA) CURRENT DURATION OF MEMBERSHIP WHEN STILL MEMBER OF THE 1ST COWORKING SPACE REPORTED BY MEMBERS 2015-16 2013-14 2012-13 25 % 50 % 75 % 100 % 5 % 8 % 15 % 30 % 30 % 31 % 65 % 62 % 54 % FOR UP TO 12 MONTHS 13-35 MONTHS 36 MONTHS OR LONGER MEAN (ROUNDED) 14.6 MONTHS 18.9 MONTHS 12.0 MONTHS 2015-16 2013-14 2012-13 25 % 50 % 75 % 100 % 6 % 7 % 17 % 28 % 27 % 29 % 66 % 66 % 54 % MEAN 13.5 MONTHS 19.7MONTHS 12.2 MONTHS CURRENT DURATION OF MEMBERSHIP REPORTED BY MEMBERS
  66. 66. deskmag USE OF COWORKING SPACES BY MEMBERS (USA) 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 3 % 13 % 14 % 16 % 28 % 29 % 15 % 28 % 31 % 33 % 31 % 23 % 36 % 5 TIMES A WEEK OR MORE OFTEN 3 TO 4 TIMES A WEEK 1 TO 2 TIMES A WEEK 1 TO 4 TIMES A MONTH LESS THAN ONCE A MONTH 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 22 % 14 % 34 % 18 % 44 % 68 % 3 TIMES A WEEK OR MORE OFTEN 1 TO 2 TIMES A WEEK LESS THAN ONCE A WEEK 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 20 % 14 % 33 % 16 % 47 % 70 % 3 TIMES A WEEK OR MORE OFTEN 1 TO 2 TIMES A WEEK LESS THAN ONCE A WEEK FREELANCERS EMPLOYEES
  67. 67. deskmag USA NO. OF COWORKING SPACES MEMBERS HAVE WORKED AT REPORTED BY MEMBERS 2015-16 2013-14 2012-13 0 % 25 % 50 % 75 % 100 % 7 % 8 % 6 % 4 % 6 % 8 % 11 % 10 % 8 % 79 % 76 % 79 % USAGLOBAL MEAN 1,5 2015-16 2013-14 2012-13 0 % 25 % 50 % 75 % 100 % 5 % 7 % 8 % 4 % 6 % 8 % 11 % 15 % 17 % 81 % 72 % 67 % 1 2 3 4+ 1,8 1,5 1,5 1,6 1,6 USE OF COWORKING SPACES MEMBERS WITH MORE THAN ONE MEMBERSHIP 2012-13 2013-14 2015-16 0 % 3 % 5 % 8 % 10 % 4 % 6 % 7 %
  68. 68. deskmag WHERE MEMBERS MOSTLY WORK AT A COWORKING SPACE 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 3 % 5 % 9 % 13 % 79 % 76 % OPEN WORKSPACE TEAM OFFICE INDIVIDUAL OFFICE GLOBAL 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 2 % 12 % 6 % 11 % 85 % 71 % USA 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 35 %37 % 52 % 20 % 32 % 41 % USA GLOBAL TYPE OF SPACE SHARE OF MEMBERS AT DEDICATED DESKS 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 38 %37 % 31 % 29 %32 % 21 % MEMBERS WITH ACCESS TO TRADITIONAL WORK HOURS MORE MEMBERS WORK AWAY FROM OPEN WORKSPACE
  69. 69. deskmag WHERE MEMBERS MOSTLY WORK AT A COWORKING SPACE 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 3 % 5 % 9 % 13 % 79 % 76 % OPEN WORKSPACE TEAM OFFICE INDIVIDUAL OFFICE GLOBAL 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 2 % 12 % 6 % 11 % 85 % 71 % USA 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 35 %37 % 52 % 20 % 32 % 41 % USA GLOBAL TYPE OF SPACE SHARE OF MEMBERS AT DEDICATED DESKS 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 38 %37 % 31 % 29 %32 % 21 % MEMBERS WITH ACCESS TO TRADITIONAL WORK HOURS
  70. 70. deskmag RATING OF COWORKING SPACES MEAN 8.30 8.62 2015-16 2013-14 25 % 50 % 75 % 100 % 59 % 52 % 37 % 35 % 4 % 13 % 1-6 STARS 7-8 STARS 9-10 STARS GLOBAL AVERAGE: 8.32 (2015-16), 8.24 (2013-14) BY AVERAGE UTILIZATION RATE UP TO 25% MORE THAN 25% UP TO 50% MORE THAN 50% UP TO 75% MORE THAN 75% 2,5 5 7,5 10 5,5 8,1 9,2 8,9 BY AGE 18-34 YEARS 50 YEARS & OLDER35-49 YEARS 2,5 5 7,5 10 8,4 7,9 9,4 BY SIZE OF POPULATION 1,000,000+ INHABITANTS 99,999 & LESS INHABITANTS 999,999-100,000 INHABITANTS 2,5 5 7,5 10 8,4 8,2 8,7 REPORTED BY MEMBERS MEMBERS PREFER BUSY & DENSE COWORKING SPACES
  71. 71. deskmag RATING OF COWORKING SPACES MEAN 8.30 8.62 2015-16 2013-14 25 % 50 % 75 % 100 % 59 % 52 % 37 % 35 % 4 % 13 % 1-6 STARS 7-8 STARS 9-10 STARS GLOBAL AVERAGE: 8.32 (2015-16), 8.24 (2013-14) BY AVERAGE UTILIZATION RATE UP TO 25% MORE THAN 25% UP TO 50% MORE THAN 50% UP TO 75% MORE THAN 75% 2,5 5 7,5 10 5,5 8,1 9,2 8,9 BY AGE 18-34 YEARS 50 YEARS & OLDER35-49 YEARS 2,5 5 7,5 10 8,4 7,9 9,4 BY SIZE OF POPULATION 1,000,000+ INHABITANTS 99,999 & LESS INHABITANTS 999,999-100,000 INHABITANTS 2,5 5 7,5 10 8,4 8,2 8,7 REPORTED BY MEMBERS
  72. 72. deskmag COWORKING COMMUNITY 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 54 %59 %58 % 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 58 %61 %70 % USA GLOBAL SHARE OF MEMBERS WHICH FEEL LIKE BEING PART OF THE COMMUNITY OF THEIR COWORKING SPACE REPORTED BY MEMBERS *THE QUESTION WAS CHANGED FROM “HOW MUCH…” TO “HOW STRONGLY” IN 2015-16, “DON’T KNOW” WAS TAKEN OUT AS WELL. BY PROFESSIONAL STATUS FREELANCERS ENTREPRENEURS EMPLOYEES 0,2 0,4 0,6 0,8 60 % 74 % 77 % 46 % 75 % 76 %USA GLOBAL UP TO 33% 34-66% MORE THAN 66% 0,225 0,45 0,675 0,9 80 % 67 % 54 % 86 % 56 % 33 %BY AVERAGE UTILIZATION RATE AT THE SAME TIME MALE FEMALE 0,2 0,4 0,6 0,8 72 % 67 % 68 % 50 %BY GENDER FREELANCERS & 
 ENTREPRENEURS ARE MORE ATTACHED TO THEIR COWORKING COMMUNITY
  73. 73. deskmag COWORKING COMMUNITY 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 54 %59 %58 % 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 58 %61 %70 % USA GLOBAL SHARE OF MEMBERS WHICH FEEL LIKE BEING PART OF THE COMMUNITY OF THEIR COWORKING SPACE REPORTED BY MEMBERS *THE QUESTION WAS CHANGED FROM “HOW MUCH…” TO “HOW STRONGLY” IN 2015-16, “DON’T KNOW” WAS TAKEN OUT AS WELL. BY PROFESSIONAL STATUS FREELANCERS ENTREPRENEURS EMPLOYEES 0,2 0,4 0,6 0,8 60 % 74 % 77 % 46 % 75 % 76 %USA GLOBAL UP TO 33% 34-66% MORE THAN 66% 0,225 0,45 0,675 0,9 80 % 67 % 54 % 86 % 56 % 33 %BY AVERAGE UTILIZATION RATE AT THE SAME TIME MALE FEMALE 0,2 0,4 0,6 0,8 72 % 67 % 68 % 50 %BY GENDER
  74. 74. deskmag 18 % 13 % 69 % COWORKING COMMUNITY LENGTH OF MEMBERSHIP ACTIVITY OF MEMBERS INSIDE THE SPACE FREQUENCY OF PRESENCE DIFFERENT MEMBERSHIP PLANS SPECIAL SKILLS OF MEMBERS OTHER 0,15 0,3 0,45 0,6 17 % 25 % 27 % 33 % 46 % 58 % SUPPOSED REASONS (GLOBAL) IS THERE A HIERARCHY AT YOUR COWORKING SPACE? 2 % 15 % 19 % 65 % NO YES DON'T KNOW N.A. USA GLOBAL NONO BY AVERAGE UTILIZATION RATE AT THE SAME TIME BY AGE GROUPS UP TO 25% 26-50% 51-75% MORE THAN 75% 0,1 0,2 0,3 0,4 23 % 14 % 17 % 38 % 18-34 34-49 50+ 0,055 0,11 0,165 0,22 9 % 18 % 21 % SHARE OF ‘YES’ (GLOBAL)
  75. 75. deskmag COWORKING COMMUNITY ‘THE NETWORK AT MY COWORKING SPACE IS HELPFUL FOR NEW JOB OPPORTUNITIES OR PROJECTS’ REPORTED BY MEMBERS 2015-16 2013-14 25 % 50 % 57 % 56 %2015-16 2013-14 25 % 50 % 75 % 100 % 55 % 45 % USA GLOBAL 0 % 25 % 50 % 75 % 100 % USA GLOBAL 10 % 4 % 14 % 13 % 15 % 12 % 61 %72 % 0 MEMBERS 1 MEMBER 2 MEMBERS 3+ MEMBERS NO. OF OTHER MEMBERS HIRED FOR OWN PROJECTS IN 2015 2015-16 2013-14 2012-13 0 % 20 % 40 % 60 % 80 % 61 % 62 % 66 % 61 % 57 % 51 % USA GLOBAL “ALL OR MANY MEMBERS KNOW MY FIRST NAME” WITH FEWER FREELANCERS & ENTREPRENEURS ATTACHMENT & COMMUNITY ARE AT RISK
  76. 76. deskmag COWORKING COMMUNITY ‘THE NETWORK AT MY COWORKING SPACE IS HELPFUL FOR NEW JOB OPPORTUNITIES OR PROJECTS’ REPORTED BY MEMBERS 2015-16 2013-14 25 % 50 % 57 % 56 %2015-16 2013-14 25 % 50 % 75 % 100 % 55 % 45 % USA GLOBAL 0 % 25 % 50 % 75 % 100 % USA GLOBAL 10 % 4 % 14 % 13 % 15 % 12 % 61 %72 % 0 MEMBERS 1 MEMBER 2 MEMBERS 3+ MEMBERS NO. OF OTHER MEMBERS HIRED FOR OWN PROJECTS IN 2015 2015-16 2013-14 2012-13 0 % 20 % 40 % 60 % 80 % 61 % 62 % 66 % 61 % 57 % 51 % USA GLOBAL “ALL OR MANY MEMBERS KNOW MY FIRST NAME”
  77. 77. deskmag USA GLOBAL COWORKING COMMUNITY HOW HELPFUL IS THE NETWORK AT YOUR COWORKING SPACE WHEN LOOKING FOR NEW JOB OPPORTUNITIES OR NEW PROJECTS? FREELANCERS ENTREPRENEURS EMPLOYEES 25 % 50 % 75 % 100 % 48 % 63 % 60 % 42 % 64 % 60 % VERY & QUITE HELPFUL - 2015-16 VERY & QUITE HELPFUL - 2013-14 SPACE W/ UP TO 30 DESKS SPACE W/ 30 DESKS & MORE 25 % 50 % 75 % 100 % 57 % 59 % 58 % 47 % FREELANCERS EMPLOYEES 25 % 50 % 75 % 100 % 47 % 55 % 35 % 52 % SPACE W/ UP TO 30 DESKS SPACE W/ 30 DESKS & MORE 25 % 50 % 75 % 100 % 53 % 56 % 52 % 37 %
  78. 78. deskmag SHARE OF MEMBERS WHO DON’T PLAN TO LEAVE A SPACE BY UTILIZATION RATE AT THE SAME TIME BY AGE GROUPS BY LENGTH OF MEMBERSHIP REPORTED BY MEMBERS UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & LONGER 0,225 0,45 0,675 0,9 83 % 83 % 52 % 77 % 81 % 57 %GLOBAL USA UP TO 33% 34-66% MORE THAN 66% 0,2 0,4 0,6 0,8 71 % 69 % 44 % 71 % 66 % 60 % 18-34 34-49 50+ 0,25 0,5 0,75 1 91 % 75 % 53 % 91 % 71 % 59 % UP TO 24 MEMBERS 25-49 MEMBERS 50 & MORE MEMBERS 0,225 0,45 0,675 0,9 79 % 82 % 54 % 76 % 70 % 61 % BY NO. OF MEMBERS AT THE SAME TIME NEWER & YOUNGER MEMBERS ARE MORE LIKELY TO LEAVE A COWORKING SPACE
  79. 79. deskmag SHARE OF MEMBERS WHO DON’T PLAN TO LEAVE A SPACE BY UTILIZATION RATE AT THE SAME TIME BY AGE GROUPS BY LENGTH OF MEMBERSHIP REPORTED BY MEMBERS UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & LONGER 0,225 0,45 0,675 0,9 83 % 83 % 52 % 77 % 81 % 57 %GLOBAL USA UP TO 33% 34-66% MORE THAN 66% 0,2 0,4 0,6 0,8 71 % 69 % 44 % 71 % 66 % 60 % 18-34 34-49 50+ 0,25 0,5 0,75 1 91 % 75 % 53 % 91 % 71 % 59 % UP TO 24 MEMBERS 25-49 MEMBERS 50 & MORE MEMBERS 0,225 0,45 0,675 0,9 79 % 82 % 54 % 76 % 70 % 61 % BY NO. OF MEMBERS AT THE SAME TIME
  80. 80. deskmag HAPPINESS AT WORK MEMBERS (USA) MEMBERS (GLOBAL) 0 0,25 0,5 0,75 1 2 %3 % 1 % 17 % 27 % 53 % 53 % 26 % 19 % VERY HAPPY QUITE HAPPY SOMEWHAT QUITE UNHAPPY VERY UNHAPPY EX-MEMBERS (GLOBAL) NON-MEMBERS (GLOBAL) 0 0,25 0,5 0,75 1 6 % 3 % 6 % 3 % 31 % 24 % 46 % 54 % 11 % 17 % OF MEMBERS OF COWORKING SPACES IN THE U.S. ARE HAPPY WITH THEIR CURRENT WORK SITUATION 72% COWORKING MEMBERS
 ARE HAPPIER AT WORK THAN OTHER PEOPLE
  81. 81. deskmag HAPPINESS AT WORK MEMBERS (USA) MEMBERS (GLOBAL) 0 0,25 0,5 0,75 1 2 %3 % 1 % 17 % 27 % 53 % 53 % 26 % 19 % VERY HAPPY QUITE HAPPY SOMEWHAT QUITE UNHAPPY VERY UNHAPPY EX-MEMBERS (GLOBAL) NON-MEMBERS (GLOBAL) 0 0,25 0,5 0,75 1 6 % 3 % 6 % 3 % 31 % 24 % 46 % 54 % 11 % 17 % OF MEMBERS OF COWORKING SPACES IN THE U.S. ARE HAPPY WITH THEIR CURRENT WORK SITUATION 72%
  82. 82. Official Supporters THE GLOBAL COWORKING SURVEY 2015-16
  83. 83. STATISTICAL BACKGROUND MEAN: IS THE SUM OF A LIST OF NUMBERS DIVIDED BY THE NUMBER OF NUMBERS IN THE LIST. 1 2 2 2 3 3 4 5 8 = 30/9 = 3.3 (ROUNDED) MEDIAN: THE MIDDLE NUMBER OF A GROUP WHEN THEY ARE RANKED IN ORDER. 1 2 2 2 3 3 4 5 8 = 3 MODE: THE MOST FREQUENTLY OCCURRING NUMBER IN A LIST: 1 2 2 2 3 3 4 5 8 = 2 PARTICIPANTS: 2011-12 2012-13 2013-14 2015-16 913 1206 1270 1679
  84. 84. THANKS FOR READING! READ MORE ON DESKMAG.COM deskmag COWORKING IN THE U.S. 2016

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