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Unconventional Ways To Promote Your Site Paul Farnell

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Unconventional Ways To Promote Your Site Paul Farnell

  1. 1. Paul Farnell UNCONVENTIONAL WAYS TO PROMOTE YOUR SITE
  2. 2. WHO IS THIS GUY? Paul Farnell
  3. 3. What’s CONVENTIONAL? <ul><li>SEO, blogging, AdWords </li></ul><ul><li>Visitor figures </li></ul>
  4. 4. What’s UNCONVENTIONAL? <ul><li>Satellites </li></ul><ul><li>Content </li></ul><ul><li>Communities </li></ul><ul><li>Human </li></ul>
  5. 5. Build SATELLITES <ul><li>Small </li></ul><ul><li>Free </li></ul><ul><li>Valuable </li></ul><ul><li>Complementary </li></ul>
  6. 6. CSSVista
  7. 7. Small feature set
  8. 8. Free
  9. 9. Very valuable
  10. 10. Complements Litmus’ main application
  11. 11. Very qualified visitors
  12. 12. Successful: ~15,000 downloads a month
  13. 13. Ta Da List
  14. 14. Small feature set
  15. 15. Free (ad supported)
  16. 16. Valuable
  17. 17. Complements 37signals’ Basecamp app
  18. 18. Qualified visitors
  19. 19. Successful: ~900,000 lists created
  20. 20. Gapingvoid Widget
  21. 21. Small feature set
  22. 22. Free
  23. 23. Valuable to bloggers
  24. 24. Complements Hugh’s main site
  25. 25. Qualified visitors
  26. 26. Successful: ~1,000 blogs have it installed
  27. 27. Build SATELLITES <ul><li>Small </li></ul><ul><li>Free </li></ul><ul><li>Valuable </li></ul><ul><li>Complementary </li></ul>
  28. 28. Put a value on your CONTENT <ul><li>Dichotomy </li></ul><ul><li>Our model </li></ul>
  29. 29. Join COMMUNITIES <ul><li>Make connections and develop relationships </li></ul><ul><li>Your company > your name > helpful, interesting </li></ul><ul><li>Build trust </li></ul><ul><li>How? </li></ul>
  30. 30. A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can... “ ”
  31. 31. Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out... “ ” Subject: Spam free email
  32. 32. Start your own COMMUNITY <ul><li>Can’t always find perfect community elsewhere </li></ul><ul><li>Easy to develop, hard to make popular </li></ul><ul><li>Great perception of your company </li></ul><ul><li>Learn from your members </li></ul>
  33. 34. Be HUMAN <ul><li>Enthusiasm </li></ul><ul><li>How? </li></ul><ul><li>Trust </li></ul><ul><li>Passionate users </li></ul><ul><li>Ambassadors </li></ul>
  34. 35. LITMUSAPP .com SEEED .org Paul Farnell p [email_address]

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