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Taking your Site from One to One Million Users by Kevin Rose

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Taking your Site from One to One Million Users by Kevin Rose

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At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.

You'll learn:

1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...

At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.

You'll learn:

1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...

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Taking your Site from One to One Million Users by Kevin Rose

  1. 1 TO 1M USERS Kevin Rose
  2. My background • Digg, WeFollow, Revision3, Pownce • Investor: Twitter, OMGPOP, DailyBooth, FourSquare • Advisor: NGMOCO, SixApart, Thread
  3. #1. Ego
  4. #1. Ego • Ask yourself: Does this feature increase the users self-worth or stoke the ego?
  5. #1. Ego • Ask yourself: Does this feature increase the users self-worth or stoke the ego? • If a user is contributing to my system, what emotional rewards do they walk away with? What (visible) rewards will they receive?
  6. Twitter Followers
  7. Why do followers work?
  8. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user
  9. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better
  10. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better • Increased follower counts (even by spammers) gives individuals the false impression of audience
  11. Digg Leaderboard
  12. Digg Stories
  13. #2. Simplicity
  14. #2. Simplicity
  15. #2. Simplicity • Stop over building features
  16. #2. Simplicity • Stop over building features • Pick 2-3 things to focus on
  17. #2. Simplicity • Stop over building features • Pick 2-3 things to focus on • Ask yourself: Is there anything I can take out of this feature?
  18. #3. Build & Release
  19. #3. Build & Release • Stop thinking you understand your users
  20. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do
  21. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis)
  22. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis) • Build, release, iterate, and repeat
  23. #4. Hack The Press
  24. #4. Hack The Press • Invite only system (Pownce, Digg v3)
  25. #4. Hack The Press • Invite only system (Pownce, Digg v3)
  26. #4. Hack The Press • Invite only system (Pownce, Digg v3) • Talk to the junior bloggers
  27. #4. Hack The Press • Invite only system (Pownce, Digg v3) • Talk to the junior bloggers • Attend parties for events you can’t afford - network w/influencers, bring a demo
  28. #5. Connect w/your community
  29. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens)
  30. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar
  31. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar • Engage w/the community, be an active participant your own ecosystem
  32. #6. Advisors
  33. #6. Advisors • What technical problems are you going to have?
  34. #6. Advisors • What technical problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev)
  35. #6. Advisors • What technical problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev) • Stock compensation, typically not a board seat, solid advisors help during fund raising
  36. #7. Leverage your userbase to spread the word
  37. #8. Does your product provide value for 3rd party sites?
  38. #9. Analyze your traffic
  39. #9. Analyze your traffic • Install Google analytics
  40. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?)
  41. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?) • Paths through site
  42. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?) • Paths through site • Top exit pages
  43. #10. The entire picture
  44. Thank You! @kevinrose digg/kevinrose

Editor's Notes

  • When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
  • When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
  • why has twitter exploded? it’s a popularity contest. It has turned celebrities into free spokesperson - that’s unheard of - this is millions of dollars of free media exposure. Love it or hate it, this has helped twitter grow
  • 2: this turned celebrities into instant mouthpieces
  • 2: this turned celebrities into instant mouthpieces
  • 2: this turned celebrities into instant mouthpieces
  • Digg top user list was very important during the early days.
  • Hightlight the users doing the work
  • - Scaling / Usability
  • - Scaling / Usability
  • - Scaling / Usability
  • - Scaling / Usability
  • ×