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Taking your Site from One to One Million Users by Kevin Rose
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app 2. The concept of "The Circle of Life" in web apps and how it affects you 3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce 4. And more ...
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app 2. The concept of "The Circle of Life" in web apps and how it affects you 3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce 4. And more ...
#1. Ego • Ask yourself:
Does this feature increase the users self-worth or stoke the ego? • If a user is contributing to my system, what emotional rewards do they walk away with? What (visible) rewards will they receive?
Why do followers work? •
Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user
Why do followers work? •
Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better
Why do followers work? •
Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better • Increased follower counts (even by spammers) gives individuals the false impression of audience
#3. Build & Release •
Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do
#3. Build & Release •
Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis)
#3. Build & Release •
Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis) • Build, release, iterate, and repeat
#4. Hack The Press •
Invite only system (Pownce, Digg v3) • Talk to the junior bloggers
#4. Hack The Press •
Invite only system (Pownce, Digg v3) • Talk to the junior bloggers • Attend parties for events you can’t afford - network w/influencers, bring a demo
#5. Connect w/your community •
Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar
#5. Connect w/your community •
Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar • Engage w/the community, be an active participant your own ecosystem
#6. Advisors • What technical
problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev)
#6. Advisors • What technical
problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev) • Stock compensation, typically not a board seat, solid advisors help during fund raising
When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
why has twitter exploded? it’s a popularity contest. It has turned celebrities into free spokesperson - that’s unheard of - this is millions of dollars of free media exposure. Love it or hate it, this has helped twitter grow
2: this turned celebrities into instant mouthpieces
2: this turned celebrities into instant mouthpieces
2: this turned celebrities into instant mouthpieces
Digg top user list was very important during the early days.