FOWD 2007 “Job instability, churn
and the increasing numbers of independent contractors have resulted in a measurable decline of social connectedness in the workplace.” ROBERT PUTNAM IMPORTANCE OF BRANDING http://artofselfbranding.com/ 22
FOWD 2007 “It is said
we are all three different people: the person we think we are (the one we have invented), the person other people think we are (the impression we make), and the person we think other people think we are (the one we fret about).” STEPHEN BAYLEY DISCOVER: AMNESIA http://artofselfbranding.com/ 32
FOWD 2007 Who am I?
What am I? Where am I? Who are you? DISCOVER: AMNESIA http://artofselfbranding.com/ 33
FOWD 2007 Simplify: ���������������������������������� I
started The Art of Self-Branding to help others with their personal brand, 3 ADJECTIVE CHART and now this worksheet will help you put those ideas into practice! This is a companion piece to the Art of Self-Branding series on http://www.lealea.net/blog/ Please visit the website for more details! ������������������������������������ ��������������� A brand is a perception Name Relationship Time Known Adjectives of value formed in the minds of people about a company’s leaders, culture, products, and services. This perception is formed at every point where cus- tomers interact with the company, from the word- ing of advertising copy, to the quality of services and products offered, to the type of people hired, right down to what furniture is in the waiting room. �������������� Who am I? What am I? Where am I? Who are you? How’d I get here? ������������������������������������ Companies Slogans Other ���������� Recycle Reduce DISCOVER: AMNESIA Recover Reuse http://artofselfbranding.com/ 35 �����������