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FOWA Tour- Ryan Carson

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Future of Web Apps Tour Edinburgh & Leeds presents "Lessons Learned from Selling Dropsend and other Web App Stories" by Ryan Carson, founder of Carsonified

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FOWA Tour- Ryan Carson

  1. 1. Ryan Carson Founder of Carsonified
  2. 2. SOLD
  3. 3. SOLD
  4. 4. Marketing has changed.
  5. 5. Branding and control Conversation + empowerment
  6. 6. We’re all cynical+ disloyal We’re cynical & disloyal
  7. 7. Honesty + Openness
  8. 8. The Basics These are the bare freakin’ minimum.
  9. 9. Google Analytics • Mess around till you understand the basics • Measure your conversions religiously • A/B test every page on your site. Read bit.ly/ab-testing • Use words like 'View prices & plans' instead of 'Free trial' • Visits should be increasing by 10% per month • Spend at least two hours a week
  10. 10. Identify the sites your customers visit • Trade favors • Setup an affiliate scheme • Write content • PR stunt to get coverage
  11. 11. Building Social Capital The not-so-basics.
  12. 12. 3,500,000 monthly visits
  13. 13. Johnson & Johnson
  14. 14. Your 6-Step Master Plan
  15. 15. Identify your niche.
  16. 16. Figure out the one thing they want to do or be.
  17. 17. Create a do-able plan.
  18. 18. Some ideas ...
  19. 19. Invoicing: Help them be better businessmen
  20. 20. Bug Tracking: Help them be better coders
  21. 21. E-commerce: Help them be better salesmen
  22. 22. Who’s going to do it?
  23. 23. Start right now. Seriously.
  24. 24. Flickr Lovin flickr.com/photos/nvaine flickr.com/photos/kalleboo flickr.com/photos/kierkier flickr.com/photos/binkley27
  25. 25. Thanks! ryan@carsonified.com twitter.com/carsonified

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