Cheaponomics
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This document summarizes various free and cheap web apps that can power a business. It discusses productivity apps from Google and 37Signals, content management tools like WordPress, hosting photos on Flickr, embedding pre-recorded videos on YouTube and Vimeo, doing live video with UStreamTV and Qik, podcasting with Libsyn and Podcast FM, getting customer feedback with WuFoo and Get Satisfaction, and measuring success with Google Analytics and Mint. The document emphasizes that web apps can improve collaboration, communication, and business management while saving money, and encourages using various sites and apps to engage customers.
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Cheaponomics
- 1. CHEAPONOMICS Powering your business with free and cheap web apps Keir Whitaker - Carsonified
- 2. Before I start • This presentation is subjective • There are a lot of great web apps and this is just a miniscule selection • The majority we use regularly at Carsonified
- 3. Themes • Why Web Apps - The move from local to centralised • Productivity - Apps that will make your work life easier • Content - Tools to help you manage your online content and it’s delivery • Customer Interaction - How the web can help you keep your customers informed • Measuring Success - The all important metrics
- 5. Benefits • Always on and accessible across multiple devices • Economic sense - free/cheap monthly plans with no tie in • No infrastructure to worry about • Constant (you hope) development / auto updating • Relatively low learning curve
- 6. Disadvantages • Need an internet connection (not always) • It could be argued that there is less functionality than in desktop software • Browser issues • Is our data safe? • What if the service goes out of business
- 7. PRODUCTIVITY
- 8. Enter The Google • GMail for Email • Google Docs for documents, spreadsheets and presentations • Google Calendar for time management • Google Reader for RSS feeds • GTalk for chat http://www.google.com
- 9. Benefits • Free :) • Huge storage • Can import common formats • Easy sharing and collaboration for teams • Available offline with Google Gears • Mobile/iPhone versions
- 11. 37Signals Basecamp - Project Management Highrise - CRM Writeboard - Text Editor Backpack - Intranet Campfire - Group chat http://www.37signals.com
- 12. Basecamp Extras • Invoicing, billing and accounting • Widgets for Mac & PC • Time tracking • Mobile • Software development tools http://www.basecamphq.com/extras
- 13. Alternatives? http://www.huddle.net http://www.goplan.info
- 15. CONTENT
- 16. Words & Pictures • Wordpress • .org - Hosted on your own server • .com - Hosted by Wordpress • Themes - Easy to customise • Plugins - Added features • Bendable - Can be used as a CMS • New admin interface - Nice and easy • Free site stats
- 17. FOWA Blog Customised CSS module $15 a year
- 18. Easy Admin
- 19. Alternatives? • Typepad • Blogger • Expression Engine (not free but cheap) • ...and many more open source blogging tools for PHP, Python, Ruby on Rails etc...
- 21. Flickr • Great for hosting your photos • Easy to embed in your own site • A great source of imagery for use in your own work • Groups, comments, community, feeds and more
- 23. RSS Feeds • FeedBurner • Makes it easy to subscribe • Feed Flare • £’s & $’s • Reporting tools
- 24. FeedBurner
- 25. Pre Recorded Video • YouTube • Hugely popular • 10 min limit • Vimeo • 500mb per week upload limit • Your own URLs - http://www.vimeo.com/fowd • Viddler • 500mb per video limit • Lovely approach to comments • Flickr • Long photos - 90 second limit
- 26. You Tube 15,532 views in six months
- 30. Our Approach • YouTube for teasers and exposure • Vimeo and Viddler for full pieces • Brand your videos with intro and outro slides with big web addresses • Post a comment yourself with a link to the full version
- 31. Live Video • UStreamTV - http://www.ustream.tv • Live interactive broadcasting • e.g Boagworld Live • Qik • Broadcast from your phone
- 33. Qik and dirty video http://www.qik.com
- 34. Smile for the phone :)
- 35. Podcasting • Libsyn - http://www.libsyn.com • Podcast FM - http://www.podcastfm.co.uk • Hosted audio and video • Auto generated RSS feeds • Add in iTunes settings • Statistics
- 36. iTunes Directory
- 37. Twitter Add ins • Twitterfeed - http://twitterfeed.com • Push your blog posts to your twitter feed • TwitPic - http://twitpic.com • Publish photos to your twitter feed via the web, email or mobile device
- 40. Feedback • WuFoo - Easy to create online forms • Campaign Monitor - Email newsletters • Get Satisfaction - People powered customer service • GetSignOff - Discuss designs online
- 46. Web Site Stats • Google Analytics • Free • Feature rich • Easy to install • Goal tracking • Mint • Installed on your own server • Easy to install
- 49. Tracking Twitter • Tweetscan • Search Twitter for key words • Summize • Show Twitter conversations
- 51. KEY POINTS
- 52. In Summary • Web apps will save you lots of money! • Web apps will improve collaboration, aid communication and help you manage your business more effectively • Don’t worry about the service disappearing (Google aren’t going anywhere) • Use sites like Flickr, YouTube, Vimeo to get your products and ideas on show • Get involved - Use tags, join groups and comment, comment, comment • Encourage your customers to interact with you - Newsletter sign ups, comment on your videos, interact with your live broadcast • The more you do the more success you will have
- 53. THANK YOU Email: keir@carsonified.com Twitter: @keirwhitaker